Nieman Foundation at Harvard
HOME
          
LATEST STORY
Feeds will open up to new user-determined filters
ABOUT                    SUBSCRIBE
June 18, 2013, 1:44 p.m.
LINK: www.marketingmag.ca  ➚   |   Posted by: Caroline O'Donovan   |   June 18, 2013

Paul Godfrey has been CEO of Canada’s largest newspaper chain, the Postmedia Network, for three years. In that time he’s cut more than 2,000 jobs, made two-thirds of content replicable across papers, hiked the cost of subscriptions, and rejiggered the business model toward earning roughly 50 percent of revenue from ads and 50 percent from circulation. In Canada’s Marketing magazine, he discusses his plans for his next three years in charge.

“We will continue over the next three years to downsize the legacy costs [and] outsource where we can,” said Godfrey. “We are going to be a much smaller revenue company and a very much smaller expense company by living with a smaller number of staffers and people doing more. Hopefully we’ll be a more profitable company as a result.”

Postmedia, which owns what used to be the Canwest chain of Canadian newspapers, owns major papers in Vancouver, Calgary, Ottawa, and other Canadian cities, along with the National Post.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Feeds will open up to new user-determined filters
“After this year’s fake news and Russian micro-targeting fiascos, Facebook and others will be forced to loosen their grip over our algorithmically determined timelines to other alternatives if they want to keep our attention.”
Publishing less to give readers more
“When something happens, we write a story. When something else happens, we write a new story. News event? New story! New developments? New story! New responses? New story!”
Publishers seek ad dollar alternatives
“Next year, I predict many more publishers will push to establish business models with which, as one executive at a national publication recently put it during my research for the Tow Center’s Platforms and Publishers project, ‘you can kind of give the finger to the platforms.'”