Nieman Foundation at Harvard
HOME
          
LATEST STORY
Five months in, the News Integrity Initiative is refining its focus on diversity, transparency, and trust
ABOUT                    SUBSCRIBE
June 18, 2013, 1:44 p.m.
LINK: www.marketingmag.ca  ➚   |   Posted by: Caroline O'Donovan   |   June 18, 2013

Paul Godfrey has been CEO of Canada’s largest newspaper chain, the Postmedia Network, for three years. In that time he’s cut more than 2,000 jobs, made two-thirds of content replicable across papers, hiked the cost of subscriptions, and rejiggered the business model toward earning roughly 50 percent of revenue from ads and 50 percent from circulation. In Canada’s Marketing magazine, he discusses his plans for his next three years in charge.

“We will continue over the next three years to downsize the legacy costs [and] outsource where we can,” said Godfrey. “We are going to be a much smaller revenue company and a very much smaller expense company by living with a smaller number of staffers and people doing more. Hopefully we’ll be a more profitable company as a result.”

Postmedia, which owns what used to be the Canwest chain of Canadian newspapers, owns major papers in Vancouver, Calgary, Ottawa, and other Canadian cities, along with the National Post.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Five months in, the News Integrity Initiative is refining its focus on diversity, transparency, and trust
“Fundamentally, we have always seen NII as a public service project. We want people to feel powerful — visible, valued, and engaged in their communities because they are armed with relevant and reliable news and information.”
Newsonomics: After a purge, the Los Angeles Times (still) searches for a future
Can it attract a new editor of national stature with digital savvy? Or will continued chaos within Tronc scare talent off?
Quartz created a bot that can break news — and wants to help other news orgs develop their own
The news site plans to unveil a suite of Slack-based tools designed to simplify the process of creating bots to follow certain pages or data.