Nieman Foundation at Harvard
HOME
          
LATEST STORY
When 9.4 million followers isn’t enough: NBC News will shut down the Breaking News app on Dec. 31
ABOUT                    SUBSCRIBE
June 18, 2013, 1:44 p.m.
LINK: www.marketingmag.ca  ➚   |   Posted by: Caroline O'Donovan   |   June 18, 2013

Paul Godfrey has been CEO of Canada’s largest newspaper chain, the Postmedia Network, for three years. In that time he’s cut more than 2,000 jobs, made two-thirds of content replicable across papers, hiked the cost of subscriptions, and rejiggered the business model toward earning roughly 50 percent of revenue from ads and 50 percent from circulation. In Canada’s Marketing magazine, he discusses his plans for his next three years in charge.

“We will continue over the next three years to downsize the legacy costs [and] outsource where we can,” said Godfrey. “We are going to be a much smaller revenue company and a very much smaller expense company by living with a smaller number of staffers and people doing more. Hopefully we’ll be a more profitable company as a result.”

Postmedia, which owns what used to be the Canwest chain of Canadian newspapers, owns major papers in Vancouver, Calgary, Ottawa, and other Canadian cities, along with the National Post.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
When 9.4 million followers isn’t enough: NBC News will shut down the Breaking News app on Dec. 31
“Experiments eventually need to sustain themselves and in this case, despite every effort, we just weren’t able to get there,” said Nick Ascheim of NBC News, which owns Breaking News.
The Wall Street Journal is confident its “bendier” paywall will draw the paying readers it needs to survive
Despite a bad fall shadowed by news about ad revenue declines and layoffs, the Journal has ridden what seems to be a post-election wave of interest in paid media. It’s counting on changes in paywall strategy to bring in even more digital subscribers.
Pushing to kill regulations (and weaken fair use), the newspaper lobby is asking Trump for change
The president-elect may not always get along with reporters, but a shared desire for fewer regulations could be common ground for his administration and the newspaper industry over the next few years.