Nieman Foundation at Harvard
HOME
          
LATEST STORY
As government records move from paper to email to channels like Slack, how should FOIA keep up?
ABOUT                    SUBSCRIBE
June 11, 2013, 1:52 p.m.
LINK: www.inma.org  ➚   |   Posted by: Caroline O'Donovan   |   June 11, 2013

A Swedish media consultant Otto Sjöberg writes for INMA about Amazon’s quick rise up the rungs of the ad sales business. CEO Jeff Bezos is apparently hyper-attuned to the value of the data Amazon owns about shoppers.

“Key to further growth will be the plethora of consumer purchasing data Amazon gathers through its core business, retail sales. Ad-selling competitors such as Google and Facebook lack such data — and therefore its targeting potential,” eMarketer concludes.

The key takeaway from the story of Amazon is for news media companies to be experts at gathering not only information but data, and to use that data to venture into new revenue streams.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
As government records move from paper to email to channels like Slack, how should FOIA keep up?
“I have a love-hate relationship with FOIA.”
Om mani padme hum: The New York Times wants to help you meditate (and run and lose weight and just feel good)
With increasingly product-driven thinking, the Times’ Well is breaking out of the news cycle — through VR, evergreen newsletters, and how-to guides — in an attempt to connect more deeply with readers.
For many legacy news organizations in Europe, digital disruption comes with new ideas but few answers
A new Reuters Institute report reaffirms familiar trendlines in digital publishing: “People are using mobile more and more, but we are not yet getting the revenue out of it that we would like to get.”