Nieman Foundation at Harvard
HOME
          
LATEST STORY
What’s coming next in podcast adaptations: Adaptations of other forms of media to podcasts
ABOUT                    SUBSCRIBE
June 11, 2013, 1:52 p.m.
LINK: www.inma.org  ➚   |   Posted by: Caroline O'Donovan   |   June 11, 2013

A Swedish media consultant Otto Sjöberg writes for INMA about Amazon’s quick rise up the rungs of the ad sales business. CEO Jeff Bezos is apparently hyper-attuned to the value of the data Amazon owns about shoppers.

“Key to further growth will be the plethora of consumer purchasing data Amazon gathers through its core business, retail sales. Ad-selling competitors such as Google and Facebook lack such data — and therefore its targeting potential,” eMarketer concludes.

The key takeaway from the story of Amazon is for news media companies to be experts at gathering not only information but data, and to use that data to venture into new revenue streams.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
What’s coming next in podcast adaptations: Adaptations of other forms of media to podcasts
Plus: More paywalled podcasts trickle into the open ecosystem, the speed-listening debate, and Adam Ragusea leaves The Pub.
The Athletic, that local sports startup with no advertising, raises $5.4 million and scoops up Sports Illustrated’s former top editor
“The Athletic’s subscriber model allows us to focus entirely on high-quality written content. NO ads, NO auto-play videos, NO clickbait.”
Start your meetings with a folk song — and other ideas from the community-driven, crowdfunded Danish news site Zetland
“If you are to create community based on transparency, you also have to create community within your organization.”