Nieman Foundation at Harvard
HOME
          
LATEST STORY
Purple, the news startup built around SMS, is leaving it behind for Facebook Messenger
ABOUT                    SUBSCRIBE
June 11, 2013, 1:52 p.m.
LINK: www.inma.org  ➚   |   Posted by: Caroline O'Donovan   |   June 11, 2013

A Swedish media consultant Otto Sjöberg writes for INMA about Amazon’s quick rise up the rungs of the ad sales business. CEO Jeff Bezos is apparently hyper-attuned to the value of the data Amazon owns about shoppers.

“Key to further growth will be the plethora of consumer purchasing data Amazon gathers through its core business, retail sales. Ad-selling competitors such as Google and Facebook lack such data — and therefore its targeting potential,” eMarketer concludes.

The key takeaway from the story of Amazon is for news media companies to be experts at gathering not only information but data, and to use that data to venture into new revenue streams.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Purple, the news startup built around SMS, is leaving it behind for Facebook Messenger
“I think being in the Messenger ecosystem makes it much easier for people to share Purple and to share really interesting and important content that we’re talking about with their friends.”
How Vox Media’s new Storytelling Studio thinks of stories as products
Vox wants to move beyond the web page to tell compelling stories.
Pay it forward: LaterPay, a German payment infrastructure company, offers micropayments with a twist
Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”