Nieman Foundation at Harvard
HOME
          
LATEST STORY
Business realities are impacting all college newspapers. But what happens when they’re for-profit?
ABOUT                    SUBSCRIBE
June 11, 2013, 1:52 p.m.
LINK: www.inma.org  ➚   |   Posted by: Caroline O'Donovan   |   June 11, 2013

A Swedish media consultant Otto Sjöberg writes for INMA about Amazon’s quick rise up the rungs of the ad sales business. CEO Jeff Bezos is apparently hyper-attuned to the value of the data Amazon owns about shoppers.

“Key to further growth will be the plethora of consumer purchasing data Amazon gathers through its core business, retail sales. Ad-selling competitors such as Google and Facebook lack such data — and therefore its targeting potential,” eMarketer concludes.

The key takeaway from the story of Amazon is for news media companies to be experts at gathering not only information but data, and to use that data to venture into new revenue streams.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Business realities are impacting all college newspapers. But what happens when they’re for-profit?
Gannett owns two college newspapers in Florida — it’s closed one and cutting costs at the other.
Where does local TV news fit in the digital age? Tegna, a year separated from Gannett, has some ideas
“By following the lead of our employees to create content that is digital first, it frees them up from the sameness of format that is plaguing local television news.”
Report: The New York Times is expanding to Australia and Canada
Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.