Nieman Foundation at Harvard
HOME
          
LATEST STORY
How AJ+ embraces Facebook, autoplay, and comments to make its videos stand out
ABOUT                    SUBSCRIBE
June 19, 2013, 2:24 p.m.
LINK: www.grantland.com  ➚   |   Posted by: Joshua Benton   |   June 19, 2013

At Grantland, Bryan Curtis writes about the slow decline of The New York Times’ Sports of the Times column. But more than one column in one newspaper, Curtis is really writing about a broader shift in what content is valuable in an online age.

First, [Times sports editor Jason] Stallman surveyed his own stable of feature writers. “John Branch wrote a column when he was in Fresno,” he said. “Jeré Longman has written commentary and could be dynamite. But these are guys we have fallen in love with doing distinctive enterprise stories and other investigative types of work. We’re disinclined to put them in a box of just commentary.”

It shows how the MVP of the section is no longer the columnist but the longform writer. In olden times, Branch’s Pulitzer Prize winner “Snow Fall” would probably have been assigned at 1,200 words. “I don’t believe the hierarchy of the New York Times values sports,” said Roberts. “Or I don’t think they value it on a regular basis. I think they value the big, vigorous investigative approach to sports. But the everyday is an afterthought.” It was as if those elephantine features were a way to get the paper’s top editors to finally pay attention.

It really is remarkable, for those of us who grew up reading sports columnists in our local daily, how much the institution turned out to be an artifact of a temporary news ecosystem. The broad journalistic conceit of objectivity — which made the owner of forceful opinions stand out that much more. The general demotion of regular reporters’ individuality — which turned columnists, whether sports or metro or editorial, into stars. The ways in which newspapers’ organization around geography, particularly metro areas, pushed college and pro sports teams to the fore as subjects of coverage.

And, of course, the near monopoly that most U.S. newspapers had on opinionated voices in their cities — which made even the hackiest of sports columnists into giant personalities.

The rise of sports radio helped push back on that monopoly, but the Internet finished the job. I don’t believe there is a class of reporter that has seen its value fall in the past 10 years as much as the hack print sports columnist, who (at least in the major pro and college ranks) faces more competition than ever. (Rick Reilly used to be a god.) Grantland’s been running parodies of hack newspaper sports columns lately, and they’re uncomfortably dead on.

Stallman says there’s nothing wrong with a good column, obviously, but that investigative reporting, aggressive beat reporting, and long-form features are where the action’s at.

“Maybe through the Lance Armstrong saga, we’d like to have had a columnist laying in properly. But I look at it that we have Juliet Macur completely setting the agenda on the story, so I’d much rather have that than a columnist.”

One other line worth noting:

Stallman doesn’t believe “Sports of the Times” is anachronistic. Even with a paltry word limit in a web ocean of “longform”; even with its early print deadline while the rest of us work through the night.

Think about that: “a web ocean of ‘longform.'” Remember that whenever someone says that the web is all about short and quick and 140 characters. Who’d have thought five years ago that “there’s too much longform” would even be conceived of as a competitive factor for journalism online? (It’s noteworthy that Grantland was started within ESPN by Bill Simmons, whose shaggy 12,000-word epics are as responsible as any for shifting the center of what writing about sports looks like.)

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
How AJ+ embraces Facebook, autoplay, and comments to make its videos stand out
“We think a lot about whether a video works with the sound off. Do we have to subtitle it to keep the audience retention high? Do we need to use big fonts?”
“It’s like seeing your grandpa in a nightclub”: The New York Times’ challenge in building a digital brand
“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
How The Washington Post built — and will be building on — its “Knowledge Map” feature
The Post is looking to create a database of “supplements” — categorized pieces of text and graphics that help give context around complicated news topics — and add it as a contextual layer across lots of different Post stories.
What to read next
1119
tweets
New Pew data: More Americans are getting news on Facebook and Twitter
A new study from the Pew Research Center and Knight Foundation finds that more Americans of all ages, races, genders, education levels, and incomes are using Twitter and Facebook to consume news.
788Newsonomics: The halving of America’s daily newsrooms
If you’re lucky enough to have the right deep-pocketed owner buy your paper and steady it, you’ve won the lottery. If you’re in a town whose paper is owned by the better chains, or committed local ownership, your loss will probably be mitigated. Otherwise, you’re out of luck.
575How 7 news organizations are using Slack to work better and differently
Here’s how Fusion, Vox, Quartz, Slate, the AP, The Times of London, and Thought Catalog are using Slack for workflow — and which features they wish the platform would add.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
FactCheck.org
Arizona Guardian
Sports Illustrated
Chi-Town Daily News
Quartz
New Haven Independent
Instapaper
Tribune Publishing
Voice Media Group
Honolulu Civil Beat
Iowa Center for Public Affairs Journalism
U.S. News & World Report