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June 7, 2013, 1:30 p.m.
LINK: www.magazine.org  ➚   |   Posted by: Joshua Benton   |   June 7, 2013

A Publishers Information Bureau survey finds strength in iPad advertising (h/t Lauren Indvik):

A first-round study of 58 titles that have measured print and iPad advertising shows that print advertising pages and iPad ad units grew +7.5% in the first quarter of 2013, compared to the same period in 2012, it was announced today by Mary G. Berner, President and CEO, MPA – The Association of Magazine Media. For the same set of titles during the same period, print advertising pages showed an uptick of +0.2%, while iPad ad units increased +23.6%.

That said, it’s odd to equate a print page of advertising and an iPad unit of advertising and treat them as if they can be logically summed; that print ad still generates a lot more money.

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