Nieman Foundation at Harvard
HOME
          
LATEST STORY
A program in New Jersey is trying to get people to care about local news through community organizing
ABOUT                    SUBSCRIBE
July 2, 2013, 11:59 a.m.
LINK: www.esquire.com  ➚   |   Posted by: Joshua Benton   |   July 2, 2013

Luke Dittrich might be my favorite magazine writer, and his “The Prophet” — a skeptical profile of Dr. Eben Alexander — will be in August’s Esquire. But the magazine’s also posting it for sale separately on its website. Editor David Granger:

This is the first time we’ve asked online readers to pay for a story, but for good reason: Because stories like Dittrich’s matter and they don’t come along often. Because great journalism — and the months that go into creating it — isn’t free. So, besides providing the story to readers of our print and digital-tablet versions of the August issue, we are offering it to online readers as a stand-alone purchase. Thank you.

Great journalism, indeed, isn’t free. It’s paid for by full-page Salvatore Ferragamo ads.

Felix Salmon found the purchasing process taxing:

I didn’t have the same issues — a quick PayPal payment, pick a password, and you’re done. (Esquire’s using Tinypass.) Without giving away too much, it’s also worth noting that this is barely even a paywall technically. Very easy to evade with a well-timed keystroke or a trip to the web inspector. I would imagine that Esquire, like The New York Times, will probably leave its initial paid-content experiments intentionally leaky and tighten up over time.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
A program in New Jersey is trying to get people to care about local news through community organizing
Free Press’ News Voices: New Jersey is meant to be “community-driven as opposed to being newsroom-driven.”
Scratch Magazine was profitable, but it’s still shutting down — here’s what its founder learned
Scratch Magazine toed the line between “servicey and intellectual,” cofounder Manjula Martin says. That was one reason the paywalled site didn’t make much money.
Newsonomics: On end games and end times
Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?
What to read next
2843
tweets
A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
1763For news organizations, this was the most important set of Apple announcements in years
A new Flipboard-clone with massive potential reach, R.I.P. Newsstand, and news stories embedded deeper inside iOS — it was a big day for news on iPhones and iPads.
828Newsonomics: 10 numbers that define the news business today
From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Storify
Newsmax
Amazon
Investigative Reporting Workshop
Austin American-Statesman
TBD
The Sunlight Foundation
SF Appeal
ReadWrite
Windy Citizen
The Daily
CNN