Donate Now       Nieman Foundation at Harvard
HOME
          
LATEST STORY
Can Marketplace reach an audience beyond those who already care about explainer journalism?
ABOUT                    SUBSCRIBE
July 2, 2013, 11:59 a.m.
LINK: www.esquire.com  ➚   |   Posted by: Joshua Benton   |   July 2, 2013

Luke Dittrich might be my favorite magazine writer, and his “The Prophet” — a skeptical profile of Dr. Eben Alexander — will be in August’s Esquire. But the magazine’s also posting it for sale separately on its website. Editor David Granger:

This is the first time we’ve asked online readers to pay for a story, but for good reason: Because stories like Dittrich’s matter and they don’t come along often. Because great journalism — and the months that go into creating it — isn’t free. So, besides providing the story to readers of our print and digital-tablet versions of the August issue, we are offering it to online readers as a stand-alone purchase. Thank you.

Great journalism, indeed, isn’t free. It’s paid for by full-page Salvatore Ferragamo ads.

Felix Salmon found the purchasing process taxing:

I didn’t have the same issues — a quick PayPal payment, pick a password, and you’re done. (Esquire’s using Tinypass.) Without giving away too much, it’s also worth noting that this is barely even a paywall technically. Very easy to evade with a well-timed keystroke or a trip to the web inspector. I would imagine that Esquire, like The New York Times, will probably leave its initial paid-content experiments intentionally leaky and tighten up over time.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Can Marketplace reach an audience beyond those who already care about explainer journalism?
The stated mission is big: raising the economic intelligence of the country. “It’s our job to do more of that storytelling, but also to think more about how we are telling the story outside the traditional audience of public radio.”
A new collaboration: NPR stations nationwide are working together to spot trends in state governments
“By inviting in anybody who covers these things and letting them be participants and part of the conversation, the bar gets raised for everybody.”
The Christian Science Monitor is betting big on constructive, non-depressing (but paid-for) news
The 109-year-old publication’s digital future will be based around a voice that is “calm and fact-based and fundamentally constructive, and assumes that our readers are looking to have a fundamentally constructive approach to the news.”