Nieman Foundation at Harvard
HOME
          
LATEST STORY
Maybe the future of American news publishing is…Europe? (and other bleak ad-related scenarios)
ABOUT                    SUBSCRIBE
Sept. 12, 2013, 12:50 p.m.

That’s not the precise language Matt Waite uses in his piece for Source, but it gets at the point: Know when it’s time to pull the plug on a web project, and plan ahead for that moment.

Quoting developer-preacher and LA Times newsapp developer Ben Welsh, “there is nothing geeks love more than starting a project.”

But what about letting one die?

Newsroom projects, like all our loved ones, are hard to let go. Every one of them starts with great enthusiasm. You have a great idea. You’ve got a team together. You’ve got a vision and some goals. Let’s do this thing!

Fast forward. It launches and people love it. Users use it in ways you never thought, the story has an impact, things are working great. Compliments flow. This is awesome, right? Everyone loves this part.

Usage curves on most news projects go like this. Zero to launch to most-trafficked page on the site to the long…steady…slide…to background noise.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Maybe the future of American news publishing is…Europe? (and other bleak ad-related scenarios)
“How do we produce business models which will support durable, robust journalism? Or do we just give up on the idea that advertising is the right model?”
Atlas Obscura is using virtual reality to transport readers to the world’s distant, exotic locations
From VR to AR, emerging mobile technology is going to have a significant impact on how the site engages with its readers in the real world.
A big week for tech blowback: Regulation, broken promises, and Facebook victimhood
Among many weeks of bad press for the big tech companies, this week stands out.