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Jacobin: A Marxist rag run on a lot of petty-bourgeois hustle
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Oct. 2, 2013, 1:27 p.m.
LINK: online.wsj.com  ➚   |   Posted by: Caroline O'Donovan   |   October 2, 2013

“Unique visitors” aren’t always that unique. Sometimes, they’re not even visitors — at least of the human variety. A story in The Wall Street Journal looks at what happens marketers end up buying ad space on websites that turn out to be visited only by robots.

While some scammers create stand-alone operations, others devise sprawling empires. In one case, the White Ops technology uncovered a zombie-populated lifestyle network, with hundreds of connected sites, including bodybuildingfaq.com, financestalk.com, and abctraveling.com. No one at the sites could be reached for comment.

In some scenarios, legitimate websites inadvertently set themselves up for botnet invasions when they hire companies to help boost their traffic. That can involve building audiences through methods such as paid keyword-search advertising with search engines.

White Ops discovered that more than 30% of the visitors to the education portal Education.com were robots. In the past month the site received about four million unique views, according to Quantcast.

A spokesman for Education.com said it was aware of the bot-traffic and that it had likely come from an initiative in the summer to boost its audience numbers. Education.com had bought traffic from a variety of legitimate sources, including search engines, to lure in new subscribers, as well as users “who would perform well for advertisers.”

“We shut down the program,” the spokesman said.

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LINK: bbcpopup.tumblr.com  ➚   |   Posted by: Justin Ellis   |   September 11, 2014

The business of journalism looks a lot like a game of Risk right now, as media companies are angling for position with new sites and bureaus around the globe. Quartz and The Huffington Post have both recently set up shop in India. BuzzFeed plans to use its new funding to expand its overseas reporting footprint, and this week Politico announced it was partnering with Axel Springer to launch a Europe-focused politics site.

bbcnewsWith so much globetrotting it only makes sense that foreign news outlets would turn their eyes to the United States. The BBC set off on one adventure this week with BBC Pop Up, a mobile (in the on-the-move sense, not the iPhone 6 sense) reporting project where journalists will report from a series of U.S. cities over the next six months. Like any good pop up restaurant, the BBC’s plans are simultaneously ambitious but also limited: the BBC team will file stories for online, shoot video for broadcast, and work with locals to uncover unreported stories. It’ll do all of that in one month before moving on to the next town. The first stop is Boulder, Colo. The Ringling Brothers would be proud.

For an organization as large as the BBC the pop up bureaus are a relatively low risk/high reward proposition. It gets the BBC wider exposure in the United States as something other than the place that broadcasts Gordon Ramsey and Doctor Who, but also serves as a test for whether there is a broader appetite for their reporting in the states.

As far as experiments go, it’s still curious why a news organization that already has large bureaus throughout the United States, not to mention various language services around the world, would put on a roadshow. As Matt Danzico, head of the BBC innovation lab explains, the pop up project is about building a bridge to a new type of audience:

In the 21st Century, creating video for television from cities like Washington, New York and/or Los Angeles is definitely an effective way of reaching traditional media consumers in those markets. But if you’re also trying to reach younger generations in Colorado, for instance, why not create gripping video from the state that’s of interest to a global audience?

And now you’ve not only provided interesting programming to your traditional audience but you have also sparked the interest of an entirely new community as well.

Do that for one month at a time. Post your videos to local social media. Move cities. Repeat.

Yes, BBC News has 44 foreign bureaus in a heap of cities around the world. But the world has nearly 3,000 cities with a population over 150k. So why not create a mobile bureau that can embed itself in a community and then relocate easily?

Here’s a look at what they have in store:

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LINK: www.buzzfeed.com  ➚   |   Posted by: Joseph Lichterman   |   September 11, 2014

Apple WatchAfter Apple unveiled its Apple Watch earlier this week most news organizations are still figuring out how — or even if — they’ll develop apps for the smart watch. Most outlets haven’t received any technical specifications from Apple about the device and are still in the very preliminary stages of thinking about how they’ll approach the smart watch, Myles Tanzer reports in BuzzFeed.

There was at least one news app that got an advance look at the Apple Watch: Yahoo News Digest. The app’s logo was visible on mock-ups of the watch during Apple’s presentation. (It’s the purple one with the colorful dots in a circle — above the Pinterest logo — in the watch that’s above.)

From BuzzFeed:

But during the Tuesday’s keynote, close observers noticed multiple quick flashes of the Apple Watch’s homescreen that showed icons for two apps from Yahoo, one of which is a version of the popular Yahoo News Digest app. Adam Cahan, Yahoo’s senior vice president of mobile and emerging products, confirmed to BuzzFeed News that the company has a working version of a Yahoo News Digest product but was wary to comment on any additional apps from Yahoo — “I wouldn’t read into every icon that you see everywhere.” He said the Yahoo team was one of a select few chosen to participate in a multi-week test of the Apple Watch’s development kit.

The Apple Watch is slated to be released sometime early next year. It seems likely more news apps will be developed for the platform.

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LINK: new.dowjones.com  ➚   |   Posted by: Justin Ellis   |   September 9, 2014

The Wall Street Journal wants readers to know that being a subscriber has its perks. The Journal rolled out WSJ+ this week, a complimentary membership program for readers who have subscriptions to the paper.

What, exactly, does being a WSJ+ member get you beyond a sweet membership card to display on your digital device of choice? From the Journal’s news release:

WSJ+ members will receive special offers and be welcomed to invitation-only events designed to bring Journal content to life, while providing subscribers elevated Journal experiences specially curated to speak to their wide-ranging and ambitious interests. Events will take place across the country and will include panel discussions with top Journal editors, as well as arts performances and private film screenings.

As a WSJ+ member you could get a talk and tour of the Journal newsroom (“learn how our famous stipples are made,” the event advertises) with Editor in Chief Gerald Baker or see a conversation between Whoopi Goldberg and legendary TV producer Norman Lear.

Many of the offers through WSJ+ are either discounts or raffles seemingly attuned to the needs of the aspirational Journal reader. Tell the “Golf Concierge” you’d like a discount to play at course in Hilton Head Island, or win two tickets to the Longines Los Angeles Masters equestrian event.

The Journal is one of a growing number of media companies that wants to deepen the relationship with readers through membership programs. Both nonprofit and for-profit companies are trying to find programs to incentivize paid readership while also collecting more detailed data on their audience. One difference is that some loyalty programs, like WSJ+, are complimentary with a subscription. Others, like The Guardian’s membership plan and The New York Times’ Times Premier, are extra, which means a potential added source of revenue.

The characteristics of the programs usually fall into similar categories: special access to events, discounts, and invitations to look behind the curtain of your beloved news provider. Wine and free books seem to be a love shared by media executives and newspaper readers.

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LINK: gigaom.com  ➚   |   Posted by: Justin Ellis   |   September 5, 2014

Netflix wants to boost its mobile audience and plans to make shorter, bite-sized videos to do it. According to Janko Roettgers at Gigaom, the streaming media company plans to create 2-5 minute video clips specifically targeted at mobile viewers. The catch is that Netflix won’t be producing new content, but slicing up scenes from its catalog of movies, TV shows, and comedy specials. Like many media companies, Netflix is seeing a shift in the consumption patterns and interests of its audience:

Davis said Thursday that most Netflix content is still watched on TV screens, but that mobile is seeing the biggest growth, in part because of the way phones have been changing. “As screen sizes are becoming bigger, watching content on phones becomes more natural,” he said.

That development prompted Netflix to take mobile more seriously, and while researching the space, Netflix’s designers came upon an unexpected challenge: 87 percent of all mobile sessions last less than ten minutes — but Netflix didn’t have any content that was less than ten minutes long. That’s why the company decided to experiment with shorter-form content.

It’s an interesting move that lines up with interest in things like, say, seconds-long clips of crucial soccer goals. It also mirrors recent short-form video products like NFL Now and 120 Sports.

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LINK: www.latimes.com  ➚   |   Posted by: Caroline O'Donovan   |   September 5, 2014

The L.A. Times made a move toward expanding its video strategy today — but not in digital video. The newspaper announced a broadcast deal with DIRECTV for a series of documentaries to be called Los Angeles Times Originals.

“The Times is renowned for its powerful storytelling in a multitude of forms, including exceptional, award-winning video,” said Colin Crawford, Times deputy managing editor, visual journalism. “Los Angeles Times Originals is a vital extension of our journalistic endeavors and we are excited to have our documentaries presented to DIRECTV’s subscribers.”

With an interest in both short and longform video, the move could be compared to BuzzFeed’s recent creation of BuzzFeed Motion Pictures or Vice Media’s increasingly aggressive maneuvers in television and film. The L.A. Times is not the first major US newspaper to delve into documentary video production. The New York Times has invested significant resources in its Op-Docs programming, which has aired online and at film festivals.

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