Nieman Foundation at Harvard
HOME
          
LATEST STORY
Voice of San Diego is spearheading a team to help other smaller news outlets build membership programs
ABOUT                    SUBSCRIBE
Oct. 3, 2013, 2:01 p.m.
LINK: bitly.com  ➚   |   Posted by: Caroline O'Donovan   |   October 3, 2013

Bitly’s business is shortening links, which means they have a lot of data about who is sharing what stories, where. Today, they published an interactive Real-Time Media Map that helps visualize that information.

Splitting 40 media outlets into four traditional categories — radio/TV, online only, newspapers, and magazines — they attempted to “visualize disproportionate traffic rather than raw traffic count” across all 50 states. You can choose to view either which states are most disproportionately sharing links to one source, or you can watch blinking dots dart around the map as people share stories in real time. (There’s also a side bar that shows which stories from a source are currently driving traffic.)

If you’re interested in how Bitly Labs made the map, their blog post goes into some basic details, but I was curious about how exactly they went about visualizing disproportionate interest. Here’s Brian Eoff, their lead scientist:

It might be best explained through a hypothetical example. Let’s say that Al Jazeera gets 1% of all traffic in the US and USA Today gets 10% of all traffic in the US. If Al Jazeera then gets 2% of traffic in Wyoming and USA Today gets 11% of the traffic in Wyoming, Al Jazeera would be ranked above USA Today for that state because Al Jazeera has the higher disproportionate amount of traffic compared to the rest of the country. (Al Jazeera has a 100% increase versus USA Today which only has a 10% increase.)

Our goal was to show which states have a preference towards certain media properties compared to the rest of the country, not which media properties are the most popular (which would unfairly bias the results to media sources who heavily use our service (NYTimes, HuffPo, etc.).

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Voice of San Diego is spearheading a team to help other smaller news outlets build membership programs
The centralized News Revenue Hub is helping a pilot group of five news organizations — Honolulu Civil Beat, InsideClimate News, The Lens, NJ Spotlight, and Politifact — with everything from technical installation to email targeting.
With VuHaus, public music stations hope collaboration will bring in more listeners (and money) online
“NPR’s capacity is really in news and the spoken word, and it’s very active on the cultural side, but not organized around music. There was a sense we either needed to work with each other or have a hard time competing at all.”
Could email newsletters be a partial solution to magazine companies’ problems? (Toronto Life thinks so)
Following the success of Twelve Thirty Six, Toronto Life is looking more closely at email newsletters as standalone products.