Nieman Foundation at Harvard
HOME
          
LATEST STORY
Pay it forward: LaterPay, a German payment infrastructure company, offers micropayments with a twist
ABOUT                    SUBSCRIBE
Jan. 10, 2014, 9 a.m.
LINK: blog.upworthy.com  ➚   |   Posted by: Caroline O'Donovan   |   January 10, 2014

Upworthy doesn’t always get a lot of love in some of the more high-minded parts of the Internet, but there’s plenty to learn from their success building the fastest-growing news site on the web. In an end-of-year review, Upworthy has released some data on its most shared stories. The blog post that sums it up includes an engaging interactive that breaks down posts by popularity and categories like body image, income inequality, and gay marriage. Some of the big analyses:

— We saw that tens of millions of Internet citizens are deeply concerned about the way women are treated and the way they (and their bodies) are portrayed in the media. Posts about women’s body image, about how the media distorts societal ideas about beauty, and about equalizing the opportunities available to girls and boys were all hugely popular. In all, viewers shared, tweeted, liked, commented on, or pinned the 22 posts on these topics more than 14.5 million times.

— We also saw that, contrary to popular wisdom about what goes viral, neither “difficult” subjects nor fact-filled presentations scare people off. Nearly 20% of the people who watched a deep dive into American health care policy thought it was worth passing along to their friends. A powerful historical video of a teacher giving her young students a firsthand lesson in bigotry was viewed more than 3 million times. And four of the posts in the top 100 were about the important (but thoroughly unsexy) topic of income inequality.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Pay it forward: LaterPay, a German payment infrastructure company, offers micropayments with a twist
Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”
How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
“Now we are in the process, with our new data platforms, of analyzing clusters of users and identifying which cluster has a higher likelihood to convert to a paying subscriber.”
Paywalls and politics: Independent Russian television station TV Rain turns to subscriptions as its future
Shifting the focus to digital was hardly just a business decision, though: “Really, this was pretty much the only source that could help us go through.”