Nieman Foundation at Harvard
HOME
          
LATEST STORY
Business realities are impacting all college newspapers. But what happens when they’re for-profit?
ABOUT                    SUBSCRIBE
April 29, 2014, 10:50 a.m.
LINK: towcenter.org  ➚   |   Posted by: Caroline O'Donovan   |   April 29, 2014

A new research project over at Columbia’s Tow Center wants to do a better job of determining the real impact news has on the world around us.

Former Knight-Mozilla OpenNews fellows and current Tow fellows Brian Abelson, Michael Keller, and Stijn Debrouwere hope to find new ways to both quantitatively and qualitatively measure the impact of journalism with NewsLynx.

To that effect, they’ll be working with the over 100 members of the Investigative News Network, trying to figure out how impact is measured and what the goals are in those newsrooms. Their first step will be to build a standardized taxonomy for talking about impact across organizations. This list gives a sense of what next steps will be:

— Tracking of social media “mentions” and “likes” over time on Twitter and Facebook.

— Tracking of mentions by lists of people, e.g. local and national representatives, other journalists, or institutional representatives.

— Integration with Google Analytics and other metric providers.

— A Google Alert-like river of mentions that can be approved and associated with a given article.

— A Customizable qualitative taxonomy and tagging system.

— An interface for recording ”impact” events not tied to automatic processes.

— “If-This-Then-Impact” recipes for custom combinations of events that should trigger an event to be recorded.

— A report generator for distributing impact assessments to staff, board members, and financial backers.

NewsLynx is also likely to be the first news research project to launch with a reference to the Borgesian Celestial Emporium of Benevolent Knowledge.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Business realities are impacting all college newspapers. But what happens when they’re for-profit?
Gannett owns two college newspapers in Florida — it’s closed one and cutting costs at the other.
Where does local TV news fit in the digital age? Tegna, a year separated from Gannett, has some ideas
“By following the lead of our employees to create content that is digital first, it frees them up from the sameness of format that is plaguing local television news.”
Report: The New York Times is expanding to Australia and Canada
Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.