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From Nieman Reports: Where are the women in leadership at news organizations?
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April 21, 2014, 9:56 a.m.
LINK: www.slate.com  ➚   |   Posted by: Joshua Benton   |   April 21, 2014

Slate would like to make one thing perfectly clear: It’s not a paywall! (Language around that issue’s been a sore subject in the past.) Slate editor David Plotz:

First, let me say what it’s not. It’s not a paywall. Let me say that again: It’s not a paywall! We’re not asking you to pay for stories, and we’re not turning on a meter that stops you 10 stories into the month. Everything that’s free on Slate will remain free for all Slate readers.

Instead, Slate Plus offers extras and opportunities, enhancements to the regular Slate experience.

slate-plus-adFor $50 a year, Slate superfans will get some additional content, but the biggest pitch seems to be a general closeness to the brand. Pre-show parties at live events! Private Q&As! Ask Dana Stevens that question about the cat in Inside Llewyn Davis that’s been killing you for months! Help David Weigel decide who to profile next! It’s a behind-the-scenes pitch that’s reminiscent of some parts of Times Premier. In both cases, I’ll be curious to see how much of an audience there is for that in-the-newsroom vibe, which has been talked about (mostly by journalists) as a premium upsell for years, but for which there haven’t been a lot of successful models.

Slate Plus also promises a better experience of current Slate content — paginated stories will default to a single page, podcasts will be available in ad-free versions, and the comments interface will be better. In a sense, that part is similar to The Dallas Morning News’ “premium experience,” which also promises the same content in a more easily digestible package. (I’d imagine it’s also a sign paginated stories aren’t going anywhere for the proles anytime soon.)

In its combination of VIP club, improved experience, and keeping content free — and in its $50-a-year price tag — Slate Plus most closely resembles TPM Prime, the upsell at Talking Points Memo.

In any event, I think the key value proposition for Slate Plus isn’t single-page stories or a pre-show spritzer with Emily Bazelon — it’s just the fact that it’s an opportunity for people willing to pay to do so. There are Slate superfans whose relationship with the site stretches more than a decade. Slate’s done a good job of pushing the personalities of its writers, which strengthens those reader–website connections. I suspect for many who sign up for Slate Plus, the decision will be less of a cost–benefit analysis and more of a “sure, they’ve given me a lot of good stuff over the years — I’ll throw them some coin.” Think of people who give to their local NPR station: It’s not really for the totebag.

Historical note: Slate, back in the day, was an early mover on asking readers to pay for online news, putting up a 20-bucks-a-year paywall from 1998 to 1999. (Some late ’90s Newsonomics for you: Monthly uniques dropped from 500,000 to 400,000 with the paywall, which got somewhere north of 20,000 takers.)

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LINK: bbcpopup.tumblr.com  ➚   |   Posted by: Justin Ellis   |   September 11, 2014

The business of journalism looks a lot like a game of Risk right now, as media companies are angling for position with new sites and bureaus around the globe. Quartz and The Huffington Post have both recently set up shop in India. BuzzFeed plans to use its new funding to expand its overseas reporting footprint, and this week Politico announced it was partnering with Axel Springer to launch a Europe-focused politics site.

bbcnewsWith so much globetrotting it only makes sense that foreign news outlets would turn their eyes to the United States. The BBC set off on one adventure this week with BBC Pop Up, a mobile (in the on-the-move sense, not the iPhone 6 sense) reporting project where journalists will report from a series of U.S. cities over the next six months. Like any good pop up restaurant, the BBC’s plans are simultaneously ambitious but also limited: the BBC team will file stories for online, shoot video for broadcast, and work with locals to uncover unreported stories. It’ll do all of that in one month before moving on to the next town. The first stop is Boulder, Colo. The Ringling Brothers would be proud.

For an organization as large as the BBC the pop up bureaus are a relatively low risk/high reward proposition. It gets the BBC wider exposure in the United States as something other than the place that broadcasts Gordon Ramsey and Doctor Who, but also serves as a test for whether there is a broader appetite for their reporting in the states.

As far as experiments go, it’s still curious why a news organization that already has large bureaus throughout the United States, not to mention various language services around the world, would put on a roadshow. As Matt Danzico, head of the BBC innovation lab explains, the pop up project is about building a bridge to a new type of audience:

In the 21st Century, creating video for television from cities like Washington, New York and/or Los Angeles is definitely an effective way of reaching traditional media consumers in those markets. But if you’re also trying to reach younger generations in Colorado, for instance, why not create gripping video from the state that’s of interest to a global audience?

And now you’ve not only provided interesting programming to your traditional audience but you have also sparked the interest of an entirely new community as well.

Do that for one month at a time. Post your videos to local social media. Move cities. Repeat.

Yes, BBC News has 44 foreign bureaus in a heap of cities around the world. But the world has nearly 3,000 cities with a population over 150k. So why not create a mobile bureau that can embed itself in a community and then relocate easily?

Here’s a look at what they have in store:

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LINK: www.buzzfeed.com  ➚   |   Posted by: Joseph Lichterman   |   September 11, 2014

Apple WatchAfter Apple unveiled its Apple Watch earlier this week most news organizations are still figuring out how — or even if — they’ll develop apps for the smart watch. Most outlets haven’t received any technical specifications from Apple about the device and are still in the very preliminary stages of thinking about how they’ll approach the smart watch, Myles Tanzer reports in BuzzFeed.

There was at least one news app that got an advance look at the Apple Watch: Yahoo News Digest. The app’s logo was visible on mock-ups of the watch during Apple’s presentation. (It’s the purple one with the colorful dots in a circle — above the Pinterest logo — in the watch that’s above.)

From BuzzFeed:

But during the Tuesday’s keynote, close observers noticed multiple quick flashes of the Apple Watch’s homescreen that showed icons for two apps from Yahoo, one of which is a version of the popular Yahoo News Digest app. Adam Cahan, Yahoo’s senior vice president of mobile and emerging products, confirmed to BuzzFeed News that the company has a working version of a Yahoo News Digest product but was wary to comment on any additional apps from Yahoo — “I wouldn’t read into every icon that you see everywhere.” He said the Yahoo team was one of a select few chosen to participate in a multi-week test of the Apple Watch’s development kit.

The Apple Watch is slated to be released sometime early next year. It seems likely more news apps will be developed for the platform.

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LINK: new.dowjones.com  ➚   |   Posted by: Justin Ellis   |   September 9, 2014

The Wall Street Journal wants readers to know that being a subscriber has its perks. The Journal rolled out WSJ+ this week, a complimentary membership program for readers who have subscriptions to the paper.

What, exactly, does being a WSJ+ member get you beyond a sweet membership card to display on your digital device of choice? From the Journal’s news release:

WSJ+ members will receive special offers and be welcomed to invitation-only events designed to bring Journal content to life, while providing subscribers elevated Journal experiences specially curated to speak to their wide-ranging and ambitious interests. Events will take place across the country and will include panel discussions with top Journal editors, as well as arts performances and private film screenings.

As a WSJ+ member you could get a talk and tour of the Journal newsroom (“learn how our famous stipples are made,” the event advertises) with Editor in Chief Gerald Baker or see a conversation between Whoopi Goldberg and legendary TV producer Norman Lear.

Many of the offers through WSJ+ are either discounts or raffles seemingly attuned to the needs of the aspirational Journal reader. Tell the “Golf Concierge” you’d like a discount to play at course in Hilton Head Island, or win two tickets to the Longines Los Angeles Masters equestrian event.

The Journal is one of a growing number of media companies that wants to deepen the relationship with readers through membership programs. Both nonprofit and for-profit companies are trying to find programs to incentivize paid readership while also collecting more detailed data on their audience. One difference is that some loyalty programs, like WSJ+, are complimentary with a subscription. Others, like The Guardian’s membership plan and The New York Times’ Times Premier, are extra, which means a potential added source of revenue.

The characteristics of the programs usually fall into similar categories: special access to events, discounts, and invitations to look behind the curtain of your beloved news provider. Wine and free books seem to be a love shared by media executives and newspaper readers.

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LINK: gigaom.com  ➚   |   Posted by: Justin Ellis   |   September 5, 2014

Netflix wants to boost its mobile audience and plans to make shorter, bite-sized videos to do it. According to Janko Roettgers at Gigaom, the streaming media company plans to create 2-5 minute video clips specifically targeted at mobile viewers. The catch is that Netflix won’t be producing new content, but slicing up scenes from its catalog of movies, TV shows, and comedy specials. Like many media companies, Netflix is seeing a shift in the consumption patterns and interests of its audience:

Davis said Thursday that most Netflix content is still watched on TV screens, but that mobile is seeing the biggest growth, in part because of the way phones have been changing. “As screen sizes are becoming bigger, watching content on phones becomes more natural,” he said.

That development prompted Netflix to take mobile more seriously, and while researching the space, Netflix’s designers came upon an unexpected challenge: 87 percent of all mobile sessions last less than ten minutes — but Netflix didn’t have any content that was less than ten minutes long. That’s why the company decided to experiment with shorter-form content.

It’s an interesting move that lines up with interest in things like, say, seconds-long clips of crucial soccer goals. It also mirrors recent short-form video products like NFL Now and 120 Sports.

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LINK: www.latimes.com  ➚   |   Posted by: Caroline O'Donovan   |   September 5, 2014

The L.A. Times made a move toward expanding its video strategy today — but not in digital video. The newspaper announced a broadcast deal with DIRECTV for a series of documentaries to be called Los Angeles Times Originals.

“The Times is renowned for its powerful storytelling in a multitude of forms, including exceptional, award-winning video,” said Colin Crawford, Times deputy managing editor, visual journalism. “Los Angeles Times Originals is a vital extension of our journalistic endeavors and we are excited to have our documentaries presented to DIRECTV’s subscribers.”

With an interest in both short and longform video, the move could be compared to BuzzFeed’s recent creation of BuzzFeed Motion Pictures or Vice Media’s increasingly aggressive maneuvers in television and film. The L.A. Times is not the first major US newspaper to delve into documentary video production. The New York Times has invested significant resources in its Op-Docs programming, which has aired online and at film festivals.

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From Nieman Reports: Where are the women in leadership at news organizations?
“The results of this gender disparity in leadership are especially pernicious in journalism. To best serve the public as watchdogs and truth-tellers, news organizations need a broad array of voices and perspectives.”
Ensuring women have a seat at the leadership table
“Women are not ascending to the top jobs in any media sector at anywhere near the rate they’re entering the journalism school pipeline.”
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