Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: Seizing the Brexit-Trump moment, the Murdochs bid for Sky
ABOUT                    SUBSCRIBE
May 1, 2014, 2:34 p.m.
LINK: www.politico.com  ➚   |   Posted by: Joshua Benton   |   May 1, 2014

As part of its new media issue, Politico Magazine has a Susan Glasser interview with Bill Keller (ex-New York Times) and Marcus Brauchli (ex-Washington Post, ex-Wall Street Journal) in which they give their take on the changing media world.

On paywalls, Keller:

I was executive editor for eight years. We probably spent six of those years worrying about what the business model would be. And we looked at everything. We looked at every variation of pay models. We looked at micropayments, we looked at nonprofit status even, for God’s sake — we looked at everything. Should we have done it [launched a paywall] earlier? I don’t know. I mean, yeah, we could have done it earlier, it might have helped, but we did it early enough.

And Brauchli:

There was a strong sense that having a large audience was vital to the Post’s success and relevance, and even today with the paywall as it’s been implemented (at least as I understand it), there is still a desire to have the largest possible audience. I’ve been watching with some interest as they’re trying to evolve the model to now enable readers of other metropolitan newspapers around the country to have access to Washington Post content, which is clearly an attempt to broaden the audience as much as possible. I don’t know that there’s got to be one model in journalism.

(Trivia: Marcus Brauchli’s brother David is an exec at the European paywall company Piano Media.)

Lots of other interesting color in there — check it out.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: Seizing the Brexit-Trump moment, the Murdochs bid for Sky
Are we entering a new age of digital robber barons?
When 9.4 million followers isn’t enough: NBC News will shut down the Breaking News app on Dec. 31
“Experiments eventually need to sustain themselves and in this case, despite every effort, we just weren’t able to get there,” said Nick Ascheim of NBC News, which owns Breaking News.
The Wall Street Journal is confident its “bendier” paywall will draw the paying readers it needs to survive
Despite a bad fall shadowed by news about ad revenue declines and layoffs, the Journal has ridden what seems to be a post-election wave of interest in paid media. It’s counting on changes in paywall strategy to bring in even more digital subscribers.