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A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
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May 13, 2014, 1:52 p.m.
LINK: www.niemanlab.org  ➚   |   Posted by: Joshua Benton   |   May 13, 2014

We told you back in November that the Texas Tribune — as successful a news nonprofit, pound for pound, as exists in this country — was trying to get a piece of that sponsored content pie with something called TribTalk.

Well, it launched today. Tribune editor (and, full disclosure, my former colleague at The Dallas Morning News) Emily Ramshaw:

TribTalk will feature pointed, provocative perspectives on Texas politics and policy — from campaigns and elections to education, health care, immigration, transportation, criminal justice, energy and the environment. The thought leaders who write for the site will be both well known and unsung, predictable and unexpected, established and emerging. We hope their contributions will make for the same compelling reading, viewing and listening you’ve come to expect from the Tribune. We’re also accepting columns submitted by readers like you. If you’d like to write for TribTalk, learn how here.

The TribTalk media kit has further details: looks like $2,500 for a piece of sponsored content that’ll be on TribTalk’s homepage for three days and $12,500 for a rich-media, large-format ad that’ll run for 30 days. Sponsored posts will have comments open (moderated by TribTalk staff, not the advertiser) and will stay online indefinitely, unlike at some other outlets where the url is taken down when the paid period ends.

Sponsored content makes journalists feel uneasy, often for good reason — the idea that the ad’s similarity to editorial content is a selling point doesn’t give reporters the warm fuzzies. The TribTalk media kit rides that difficult edge, saying on one hand:

The treatment and design of sponsored content will be clearly differentiated from other submitted and solicited op-eds.

…but also:

Sponsored content will mirror the design of the rest of the site’s content and reside in line with it, offering the same functionality as editorial content.

If you’re looking at the TribTalk homepage, the paid posts are pretty well distinguished, visually:

tribtalk-sponsored-content-texas-tribune

But on the article page level, I wouldn’t be shocked if the relatively minor cues — a small Paid Placement banner at top and a grey background — weren’t significant to make it clear what’s paid and what’s not. Imagine reaching one of these articles from a link on Twitter — I think there’s a good chance you wouldn’t pick up on the fact that the second one is an ad.

tribtalk-texas-tribune-notpaid

tribtalk-texas-tribune-paid.jpg

Still, the TribTalk site looks different enough from the (more handsome) main Tribune site that I don’t think the main brand would face much blowback from a misstep. (Consider the contrast with, say, The New York Times’ paid post efforts. At the Times, the straight news and the op-eds look a lot alike, but the paid posts look quite different; at the Tribune, the op-eds and the paid posts look a lot alike, but the straight news looks quite different.)

The Trib’s success is deeply tied with the corporate financial power that surrounds around Texas state government. It gets a substantial share of its revenue from them — more than $2 million from corporate underwriting and sponsored events last year — and the presence of all that money helps makes its model more viable than it might be in, say, Helena or Pierre. If you don’t like that, you’re not likely to like TribTalk. If that doesn’t bother you — if you see this form as just another kind of advertorial, or if you think that revenue paying for a lot of very good journalists is an acceptable tradeoff — then you probably won’t mind it.

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LINK: stratechery.com  ➚   |   Posted by: Joshua Benton   |   October 1, 2014

Ello is the new anti-Facebook social network du jour (remember Crabgrass? Diaspora?) that’s attracting attention for its strong stance against advertising and advertising-related data harvesting as a business model. Will it actually be a success? Ben Thompson says no and, in the process of explaining his argument for why not, outlines some Business Model 101 that also applies to news and news-y startups:

I like companies that are incentivized to make and keep me happy:

— My favorite business model is a subscription: I pay every month for a piece of software or a service, which means the software or service provider is always under pressure to earn my money

— Advertising is actually not far off from a subscription-style service: while in a very narrow view the adage “you’re the product that’s being bought and sold” is certainly true, the reality is that the Google and Facebooks of the world are arguably even more incentivized to make sure the user experience is great. After all, the value they offer has to be sufficient to overcome the negative effects of advertising (and in some case, particularly Google search, there are times when advertising is actually additive to the user experience)

Up-front payments can go either way:

— I’m a fan of up-front payments if the developer has plans to release new versions of the software that require me to pay to upgrade. This sort of business is similar to high-margin hardware: not only must this developer offer something very compelling to earn my up-front payment, they must also deliver something of quality to ensure I’m willing to pay for versions two, three, and four
On the other hand, if the developer will never charge for upgrades, then I think this business model isn’t consumer friendly at all. A developer of such an app is incentivized to garner as many up-front payments as possible with no regard for existing customers

— “Unlock”-type schemes are the worse. These can be products where you need to pay for features or assistance to accomplish some given task (free-to-play definitely falls in this category). Developers who use these schemes are incentivized to make the experience of their product frustrating so that I might be willing to pay to avoid the frustration. But, once I pay, there is no incentive to keep me happy

News companies are, generally speaking, both blessed and cursed with the first two models Thompson outlines — blessed because of the promise of ongoing revenue and an alignment of incentives between user and producer; cursed because it means that, unlike most other people playing in the modern app economy, they have to keep earning users’ business every day, with all the cost structure issues that implies.

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LINK: medium.com  ➚   |   Posted by: Joseph Lichterman   |   September 30, 2014

Today De Correspondent, the crowdfunded Dutch news site, celebrates its one-year anniversary. (We’ve covered De Correspondent a few times since the site began fundraising last year.) Ernst-Jan Pfauth, the site’s publisher, published a piece on Medium sharing what they’ve accomplished and some lessons they’ve learned since they published their first stories a year ago today.

A subscription to De Correspondent costs €60 ($76) annually, and Pfauth wrote that about 60 percent of the site’s original 18,933 funders have already renewed their subscriptions. As of Sept. 23, De Correspondent had 37,057 members — multiply that by the €60 cost of a membership and you get €2.2 million ($2.77 million). It says it’s received 4.5 million unique visitors in its first year. (Including two from North Korea!)

DeCorrespondentMembership

To try and incentivize members to renew their subscriptions, De Correspondent put together two reports detailing the site’s finances and also the impact of its journalism in the past year. (They’re both in Dutch.)

DeCorrespondentChart

About 53 percent of every €60 membership was spent on salaries for De Correspondent’s 15 full-time staffers and its network of freelancers. The next largest expenditure: taxes, accounting for 17.4 percent of its costs.

The level of detail De Correspondent provides its members in explaining how it spends their money and the projects it undertakes — one of the site’s journalists, for example, wrote a book that originated with stories written for the site and that De Correspondent published — is part of its philosophy for what a crowdfunded news organization should look like. Pfauth summarized that philosophy on Medium:

1. Explain how you spend your members’ money;
2. Encourage journalists to work together with members;
3. Your members are your best ambassadors;
4. Reach out to people who already like you;
5. Think beyond your platform when it comes to publishing your stories.

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LINK: next.theguardian.com  ➚   |   Posted by: Joshua Benton   |   September 29, 2014

The Guardian has a new setup for its liveblogs that aims to fix some of their eternal problems — chief among them that they’re great for in-the-moment following along, but cryptic and unnavigable after the fact:

Paul Owen, who is responsible for the Guardian’s UK live blogs, said: “Once live blogs have been going for more than an hour or two, it becomes difficult for a new reader to start reading; by that point the live blog has often become rather long and unwieldy.

“For a while we have asked the live bloggers to periodically add bullet-point summaries of key events – say at the beginning of the blog, half way through the day, and when wrapping up. But these only really help if the new reader starts reading the blog soon after a summary has been published.

“So we hope pulling up key events into a clickable list at the top or top left of each live blog will now help readers navigate through a live blog at whatever point they choose to join it. Summaries will remain too, though.”

You can see an example of the new look here. I rather like it; the commenters under that post don’t.

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Capital New York give us a look at The New York Times’ native advertising business in a profile of Meredith Kopit Levien, its executive vice president for advertising, and it appears to be growing. Since launching earlier this year, it’s struck deals with 32 different brands — from Netflix to Thomson Reuters — to create ads that cost from $25,000 to more than $200,000 just to create.

And the Times’ in-house content studio, T Brand Studio, is up to a staff of 16 — up from nine when my colleague Justin Ellis wrote about the Times’ approach native advertising in June.

The build up of the Times’ native advertising capacity is part of a larger overhaul of its advertising department that began when Levien took over as the executive vice president for advertising in July 2013. She’s replaced about one-third of the current staff with new hires, bringing on more than 80 staffers. Of those who left, about half were offered buyouts or early retirement, “a move that some interpreted as a way of nudging older employees out the door,” Capital writes.

Print continues to generate most of the Times’ advertising revenue, but with its continued emphasis on native and digital advertising, especially video, Levian said she’s optimistic: “We’re certainly not going to put up a victory banner yet, but we are beginning to find our way into what feels like a sustainable path toward growing the digital business.”

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LINK: speakerdeck.com  ➚   |   Posted by: Joshua Benton   |   September 23, 2014

Page speed is an underrated part of user experience. A fast website is a website readers will return to more often and feel better about using. (Add WPO to SEO and SMO in your mental acronym storage case.)

We’ve shared before about efforts at The Guardian and The New York Times to get faster, and now we’ve got a new slide deck from Times developer Eitan Koningsburg on the sometimes counterintuitive things they’ve done to speed up NYTimes.com (including the earlier [thanks, Allen] strange-sounding-to-me use of an intentional blocking script to load ads better):

The current mantra in performance thinking is “Tools not Rules.” The premise is simple: The path to faster websites is not only about fast requests, but how they interact with paints, animations, and script execution. But tools are only part of the solution. What The New York Times discovered is that performance is about truly understanding your product and users, and the sum total of your site. Following this approach can lead to surprising results.

The New York Times underwent a major redesign that involved a rewrite of the entire technology stack. The Product team not only bought into the idea that performance should be a goal, but mandated that it be part of the product’s success. While we implemented many of the community’s best practices, our biggest wins were a little surprising, and at first glance, counter to community best practices. Front-end software architect Eitan Koningsburg covers those changes, what worked, what didn’t, and how we got there.

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