Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: The New York Times is setting its sights on 10 million digital subscribers
ABOUT                    SUBSCRIBE
July 14, 2014, 2:35 p.m.
Aggregation & Discovery
LINK: twitter.com  ➚   |   Posted by: Joshua Benton   |   July 14, 2014

nymag-most-popularIf you look at the list of most popular stories on New York magazine’s front page, you’ll see in the No. 2 slot this piece by Ann Friedman, “Why I’m Glad I Quit New York at Age 24.”

And if you click through, you’ll see that it was published last September.

Why did it resurface? New York pushed it out on Facebook yesterday, as if it were a new story.

And why did it do that?

New York now has over 950,000 likes on Facebook. And, as publishers are keenly aware, most of your Facebook fans never see what you publish anyway.

Good on New York for finding a new audience for an old piece. But I also want to highlight something useful that the BBC is doing to counteract the impression that years-later bursts of social activity can give — that an old news event is happening right now. As sighted by Meg Pickard, formerly of The Guardian (and a few days earlier by this guy):

(The bra story in question is about Brandi Chastain at the 1999 Women’s World Cup and it was originally posted in April.)

Leaving New York is eternal, and I imagine Chastain’s story will continue to be told for a long time too. In these cases, their newness or oldness isn’t crucial. But that’s not true on all news stories. I’m glad the BBC now has a system for highlighting when a popular news story isn’t necessarily a new one.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: The New York Times is setting its sights on 10 million digital subscribers
The branded content business, meanwhile, isn’t growing as strongly as projected.
Voice of San Diego is spearheading a team to help other smaller news outlets build membership programs
The centralized News Revenue Hub is helping a pilot group of five news organizations — Honolulu Civil Beat, InsideClimate News, The Lens, NJ Spotlight, and Politifact — with everything from technical installation to email targeting.
With VuHaus, public music stations hope collaboration will bring in more listeners (and money) online
“NPR’s capacity is really in news and the spoken word, and it’s very active on the cultural side, but not organized around music. There was a sense we either needed to work with each other or have a hard time competing at all.”