Nieman Foundation at Harvard
HOME
          
LATEST STORY
Publishers claim they’re taking Facebook’s News Feed changes in stride. Is the “bloodletting” still to come?
ABOUT                    SUBSCRIBE
July 14, 2014, 2:35 p.m.
Aggregation & Discovery
LINK: twitter.com  ➚   |   Posted by: Joshua Benton   |   July 14, 2014

nymag-most-popularIf you look at the list of most popular stories on New York magazine’s front page, you’ll see in the No. 2 slot this piece by Ann Friedman, “Why I’m Glad I Quit New York at Age 24.”

And if you click through, you’ll see that it was published last September.

Why did it resurface? New York pushed it out on Facebook yesterday, as if it were a new story.

And why did it do that?

New York now has over 950,000 likes on Facebook. And, as publishers are keenly aware, most of your Facebook fans never see what you publish anyway.

Good on New York for finding a new audience for an old piece. But I also want to highlight something useful that the BBC is doing to counteract the impression that years-later bursts of social activity can give — that an old news event is happening right now. As sighted by Meg Pickard, formerly of The Guardian (and a few days earlier by this guy):

(The bra story in question is about Brandi Chastain at the 1999 Women’s World Cup and it was originally posted in April.)

Leaving New York is eternal, and I imagine Chastain’s story will continue to be told for a long time too. In these cases, their newness or oldness isn’t crucial. But that’s not true on all news stories. I’m glad the BBC now has a system for highlighting when a popular news story isn’t necessarily a new one.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Publishers claim they’re taking Facebook’s News Feed changes in stride. Is the “bloodletting” still to come?
“Let’s put the nail in the coffin of chasing clicks and likes.”
What (if anything) do Facebook’s News Feed changes mean for fake news?
Plus: Lessons from Bolivia and Slovakia, and what’s the reach of fake news in the EU?
Newsonomics: NPR’s Ross Levinsohn scoop delivers a double blow to Tronc
The Tronc rollercoaster continues: Just as it tries to unveil a familiar strategy (“gravitas with scale”!), its top digital leader’s past catches up with him.