Nieman Foundation at Harvard
HOME
          
LATEST STORY
Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
ABOUT                    SUBSCRIBE
July 11, 2014, 12:56 p.m.
Audience & Social
LINK: recode.net  ➚   |   Posted by: Joseph Lichterman   |   July 11, 2014

Just like the Brazilian soccer team, @ReplayLastGoal is leaving the World Cup early.

Twitter suspended the account that automatically tweeted out a video and GIF of every World Cup goal, according to a tweet sent by Xavier Damman, who developed the Twitter bot.

In late June, Damman tweeted that he had received a takedown notice from Twitter, but the bot continued to send out Tweets through the semifinal games earlier this week. FIFA, soccer’s governing body, and the TV networks that own the rights to the games have been vigilant about removing unofficial GIFs, videos, and images of the World Cup games.

At Recode, Peter Kafka, who first wrote about @ReplayLastGoal being removed, questioned how Twitter will handle instances like this in the future:

I do wonder how Twitter will approach this stuff for other big global sports events. Right now, the company’s approach is to leave anything and everything up until it gets DMCA takedown requests, more or less like YouTube. Unlike YouTube, however, Twitter doesn’t seem to have an expedited process available to let copyright holders pull stuff off the site.

In ReplayLastGoal’s case, for instance, it seems to have taken Twitter 11 days to take the account offline.

But Twitter is also the same company that’s basing much of its sales strategy around the idea that it’s working with TV programmers, not against them. One of its highest-profile ad products, for instance, lets programmers take sports highlight reels and turn them into ads minutes after they run on TV. That pitch may be harder to make if those highlights are already up on Twitter.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
“It’s very easy today to be click-driven and produce articles that don’t have a lot of substance or depth and don’t cost that much to produce, but that dynamic is disappointing for fans who want higher-quality content.”
Hot Pod: We now have new, free rankings to show how podcasts stack up against each other
Plus: Parsing the RadioPublic announcement; premium podcast subscriptions; Bill Simmons oversimplifies things.
BuzzFeed is building a New York-based team to experiment with news video
It is the “center of a Venn diagram” between BuzzFeed Motion Pictures and BuzzFeed News.
What to read next
0
tweets
The Verge launches Circuit Breaker, a gadget blog-as-Facebook page
The Verge is launching a new gadget blog that is built for Facebook. (Articles will also run on The Verge’s website.)
0Millennial-focused local startup Charlotte Agenda is expanding its model to a second city, Raleigh
The North Carolina startup says it’s profitable and is looking to expand its reach — but it’s not seeking outside funding.
0With a scripted daily comedy news show, Mic looks to add a little late night TV to the social video mold
“We don’t just present a bunch of headlines and say what we think. Our videos are chock-full of facts and research.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Sacramento Press
The Batavian
Quartz
Honolulu Civil Beat
Lens
WikiLeaks
Salon
BuzzFeed
Public Radio International
U.S. News & World Report
Minneapolis Star Tribune
GlobalPost