Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Washington Post is using Slack to create a reader community focused on the gender pay gap
ABOUT                    SUBSCRIBE
Aug. 28, 2014, 10:19 a.m.
Business Models

There may be no greater sign of the topsy-turvy nature of today’s media world than this:

BuzzFeed thinks of itself as a tech company. GE thinks of itself as a media company.

The BuzzFeed business is old news by now, and GE has been doing things that look media-like for some time. (Not even counting NBC.) But there’s more detail about the company’s self-image in this piece by Jasper Jackson in the Media Briefing. Here’s GE global head of media strategy Jason Hill:

We are really looking at multiple touchpoints to reach a business decision maker audience. We have invested heavily in social, we’ve invested in some of our own channels and blog properties. [But] we believe that kind of taking a look at our media strategy when it comes to publishers and partners pays dividends. We believe there is still great value to that and some of what the great media companies have done is provided great, educational content for some time to certain audiences.

We like to think of ourselves as a kind of diversified media company. Ultimately audiences have more choice but they are behaving across all these different places and ultimately brands have to do the same thing. At some point the publishers and the media companies might not have dominance any more because there will be enough owned and social channels to augment those. They’re still going to be a very important part of the strategy because I think they provide an enormously important service just in the overall consumption of content, news and information. It’s just not the sort of hegemony any more.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The Washington Post is using Slack to create a reader community focused on the gender pay gap
“Our favorite thing is to be able to see people start conversations among themselves without us participating at all. That’s the kind of space we want to build.”
How Detroit’s public radio station is trying to attract younger listeners
“The news can be pretty divisive, especially in an election year like the one we’re having now. So how do you create spaces where people can find some common ground?”
Facebook is making its News Feed a little bit more about your friends and a little less about publishers
The impact will apparently be “noticeable” and “significant” but “small” and not “humongous.”