Nieman Foundation at Harvard
HOME
          
LATEST STORY
Amazon Prime Day is the bad-news-free news event we’ve been waiting for this summer
ABOUT                    SUBSCRIBE
Jan. 20, 2015, 9:39 a.m.

You may remember a year ago I posted this short piece that detailed the decline of free daily newspapers in Europe. (“Remember how, a few years ago, some thought that Metro and others of its free ilk would sweep into the space paid dailies were leaving behind? It didn’t work out exactly that way.”) I included this chart by Piet Bakker, perhaps the world’s top analyst of free newspapers:

free-newspapers-chart-piet-bakker

Another year, another chart: Bakker has just updated with 2013 data:

free-dailies-europe-1995-2013-piet-bakker

In other words, more of the same. WAN-IFRA did a brief email interview with Bakker about the state of affairs:

Since free dailies have only one source of income — advertising — the economic crisis hit this sector harder than other print media. Apart from that, there is a general decline in print circulation, probably because younger generations don’t use print that often. This generation was always rather interested in free dailies but now increasingly uses mobile phones during the time that they used to read a free newspaper. And just before the crisis, many free titles were launched (in 2005-2007), which resulted in fierce competition among free papers, hurting the business model even more.

Bakker is also reviewing the situation for free dailies across the world in a 67-part series — the man has stamina! So far, he’s run through Albania, Andorra, Austria, Belgium, Bulgaria, Croatia, the Czech Republic, and Denmark. (Estonians: Get ready!) He expects to finish Europe by mid-February, then move to the rest of the world.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Amazon Prime Day is the bad-news-free news event we’ve been waiting for this summer
A day where clicking to refresh is fun, not panic-inducing.
A new proposed law would turn drone journalism into a swarm of lawsuits and make it easy to sue over news photography
Imagine if a news photographer at a football game had to get permission from every single person in the stadium before taking a single shot — or else face hundreds of civil lawsuits. That’s what new model legislation wants to bring to public airspace.
Three multi-billion-dollar companies dominate the Chinese internet landscape, from news media to AI
Plus: WeChat now has 1.04 billion monthly active users, shortform video is booming, and a few other significant numbers out of a recent report on the state of the Chinese internet landscape.