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The “backfire effect” is mostly a myth, a broad look at the research suggests
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April 15, 2015, 11:16 a.m.
Business Models
LINK: shorensteincenter.org  ➚   |   Posted by: Joshua Benton   |   April 15, 2015

Our old friend (and former Nieman Fellow) David Skok got a nice promotion at The Boston Globe yesterday, being bumped up from digital advisor to the editor to both managing editor for digital and general manager of BostonGlobe.com. He also spent part of the day here on campus, giving a talk at the Shorenstein Center on his work there.

A few highlights:

The challenge is, on the Internet, I can write the best lede or nutgraf for a story in the world, but if you can’t read it on your phone within 0.1 seconds, it’s irrelevant, it’s invisible, and it doesn’t exist. If you’re going to be a digital product-driven organization, the user experience has to be the first and foremost [priority].

As newspapers were disrupted by Craigslist and other things, yes, there were technological reasons for why this happened. But it would be incredibly naive and arrogant of us as legacy publishers to suggest that we weren’t also responsible for our own demise, in our structures, in our cultures, in our processes that we have in our newsrooms.

There’s a great need to have a content management system that allows for the flexibility that reporters need and want to do their jobs. Whether it’s improving the content management system, getting better analytics…improving the resources that we give our people ultimately will help us as well.

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