Nieman Foundation at Harvard
Spain’s has 18,000 paying members, and its eye on the next several million
ABOUT                    SUBSCRIBE
May 1, 2015, 12:44 p.m.
Mobile & Apps

Circa, the buzzed-about mobile news app, is running out of money

Its core ideas have always been compelling, but Circa has been unable to find an audience large enough to attract new investment.

Back in December, News Corp’s Raju Narisetti sent in his contribution for our annual Predictions for Journalism package. One of his predictions was really more of a wish: that “the good people of Circa’s newsroom have a soft, good landing somewhere.”

That wish will now be tested. Fortune’s Dan Primack reported yesterday evening that Circa — the mobile-first, idea-laden, atomized-content news startup that’s gotten a ton of attention in recent years — had failed to get a new round of venture funding and was now looking for a buyer:

“This isn’t a ‘sell the assets’ only situation,” explains [CEO Matt] Galligan, adding that Circa is working with an undisclosed third party to find a buyer. “This is an acquisition process, and we’re talking with a number of interested parties. One possibility is that we keep the brand. Another is that we apply our tech know-how to a different brand, or perhaps we integrate everything we’ve learned about the space and built so far in a way that the unique spirit of Circa lives on in another product… Our intent is to find the right partner to keep growing this idea.”

Circa had previously raised over $5 million; late last year, Ken Doctor reported on their search for another $8 million round.

If you were to whittle down Circa to its core arguments, they might go something like this:

  • Too many digital news experiences are designed, consciously or not, for desktops and laptops. What works on a 13-inch laptop screen isn’t what works on a 4-inch smartphone screen, and new news experiences need to be designed for mobile.
  • The traditional story form — start at the beginning, read to the end — is an inefficient way to transmit information. People who know a lot about a story get bored by obligatory background; people who don’t know a lot about a story don’t get enough context. If you atomize a story into its constituent “chunks,” you can do interesting things with them — like add them to or subtract them from a larger “story,” or send granular updates to stories people have expressed interest in.

circa-2015-screenshotThe first argument is, for me, inarguable — which is why so many people in the news business have been interested in Circa. I used to get asked about them all the time, though the pace has fallen off a bit in the past year or so. The shift to mobile is a very big deal for publishers, and broadly speaking, they seem unprepared for it. Older companies are looking to baggage-free startups to come up with new approaches.

The second argument has an obvious appeal; the traditional story form is indeed feeling creaky. But I’m skeptical that Circa-style atomization-and-reassembly is as effective a response to it as [pick one: blogging, listicles, data visualization, podcasts, email newsletters, tweets, or any of the other content formats the Internet has either created or empowered].

Chopping up a story into bits risks draining all human voice from it. Think about how, say, The Economist and BuzzFeed would write up their takes on a given story. They’d be quite different, obviously, but they’d also be identifiably theirs. Circa stories are bland and sapped of personality — a CMS strategy confused with an editorial one. (For a back-and-forth Circa’s Anthony De Rosa and I had about this, including his defense of its “voiceless by design” approach, see this tweet and its replies.) Combine that with the fact that Circa did basically no original reporting — only aggregating bits and pieces from other sources — and I never felt the need to read the Circa take on anything.

Of course, that’s my response to Circa as a news consumer as much as my response as someone who writes about media innovation. My news habits are hardly normal, and a number of people whose opinions I respect do enjoy the app:

Rafat Ali sees Circa’s buzz as an example of media people’s navel gazing — or at least an inability to separate interesting ideas from a compelling product:

There’s truth to that, but I think it’s also a little more complicated. It was less “media people” who pumped up Circa than people at the intersection of tech and media — particularly those who fly out of SFO or SJC.

It was initially the idea of Ben Huh tackling news that got attention, from places like TechCrunch, VentureBeat, The Next Web, and Gigaom. It wasn’t “media people” who were inclined to think that a so-so editorial product with an interesting tech hook would “revolutionize” (1, 2, 3) a crusty old industry. Both Circa and how people talk about Circa are far more Silicon Valley than Midtown Manhattan; traditional media companies were interested in Circa, but they weren’t the ones talking it up as a brave new paradigm of information transmission.

All of Circa’s interesting ideas (its approach to push notifications was smart) never quite congealed into an interesting product — or at least into a product appealing to as large an audience as its middle-of-the-road content would seem to require. (Not to mention its staffing model — all that chunking and rewriting took a not-insignificant number of people. Something like Summly/Yahoo News Digest promised to do something similar, but relying more heavily on algorithms. The benefit of more human involvement should have been better editorial, but Circa’s content model worked against that.)

Circa consistently declined to release user data:

(At the risk of being obvious, there’s a wide range of audiences “not as big as BuzzFeed” that other people are happy to report.)

And it was not a particular hit in the App Store, either overall or in the News category:



What’ll happen next? Maybe Circa gets bought by an old media company looking to white-label it, or to build off its CMS. (Maybe Canada’s Postmedia will buy it, since it already lifted Circa’s UX for its mobile apps.) Maybe someone will buy it for the substantial talent that still works there. Or maybe it’ll just go away, and a few investors will be out about $5 million.

But whatever happens, I’ll remember Circa fondly as a pioneer in building news experiences for mobile devices — and as a reminder that technical innovation in media can only go so far without compelling editorial.

POSTED     May 1, 2015, 12:44 p.m.
SEE MORE ON Mobile & Apps
Show comments  
Show tags
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Spain’s has 18,000 paying members, and its eye on the next several million
“We have a potential of six million readers. You may not convince all six million people to be your socios, but if you learn more about their interests, you can get closer.”
Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
“It’s very easy today to be click-driven and produce articles that don’t have a lot of substance or depth and don’t cost that much to produce, but that dynamic is disappointing for fans who want higher-quality content.”
Hot Pod: We now have new, free rankings to show how podcasts stack up against each other
Plus: Parsing the RadioPublic announcement; premium podcast subscriptions; Bill Simmons oversimplifies things.
What to read next
Hot Pod: As more podcasts become TV shows, can their founders retain creative control?
Plus: Podcasts as time-shifted cable TV; MTV News launches its first podcasts; Postloudness moves beyond Mailchimp.
0The Hindustan Times is working to build the definitive online source of real-time air quality in all of India
In addition to pulling in data from government stations for its map, the organization is deploying and testing its own air quality sensors across the country.
0A new growth area for foreign reporting: podcasts? With reporters in-country, GroundTruth hopes so
“There’s pretty much nothing, as far as I can tell, in terms of real, international, on-the-ground reporting in the world of podcasting.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
E.W. Scripps
National Journal
Vox Media
St. Louis Beacon
Wisconsin Center for Investigative Journalism
U.S. News & World Report
Connecticut Mirror