Nieman Foundation at Harvard
HOME
          
LATEST STORY
Subcast wants to bring podcast publishers and smart-speaker users together
ABOUT                    SUBSCRIBE
Aug. 19, 2015, 12:37 p.m.
Audience & Social
LINK: www.pewresearch.org  ➚   |   Posted by: Shan Wang   |   August 19, 2015

A study published last month confirmed what we already know: Americans across all demographics are increasingly getting their news from Facebook and Twitter. Nearly two-thirds of Facebook and Twitter users saying they use those social platforms to get news, with Twitter users particularly using it for breaking news.

But how are these users actually using the platform? How do they share news and what accounts do they follow? A new Pew snapshot susses out a few different behaviors. Not all Twitter users tweet about the news, for instance, but for those who do, nearly half their tweets on average were news-related.

Pew-Twitter-accountsfollowed-cc

When posting about news, users were more likely to retweet than write an original post. On average, news media accounts made up about 9 percent of the accounts these users followed — but tweets from these accounts constituted 23 percent of these users’ feeds.

Of these news-tweeters sampled, the most popular topics were entertainment, sports, and then government and politics:

These findings come from a small but “representative” sample: for this study, Pew followed the Twitter activity of 176 U.S. adults with publicly accessible handles during a random four-week period between August 2014 and February 2015. Its survey suggests that many Twitter users are still just sporadic posters, with most in the 176-person sample tweeting just a few times a week or less.

The full post is available here with an explanation of the methodology and the study’s limitations.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Subcast wants to bring podcast publishers and smart-speaker users together
Plus: A new media format from Spotify, Vox partners on the official NBC Olympics Podcast, and where Relay FM is at.
Ich bin ein Berliner: How a California NPR affiliate ended up running an English-language station in Germany
Now KCRW wants to make the station more local to Berlin and less about American programming. FYI, “totebag” in German is Tragetasche.
A network of news outlets and data agencies wants to unlock untold data stories across Europe
Data-driven news stories produced by members of the European Data Journalism Network are translated into English, French, German, Italian, Polish, and Spanish and then made available for free to all partner and non-partner news organizations.