Nieman Foundation at Harvard
HOME
          
LATEST STORY
A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications
ABOUT                    SUBSCRIBE
Nov. 4, 2015, 12:51 p.m.
LINK: www.bbc.co.uk  ➚   |   Posted by: Laura Hazard Owen   |   November 4, 2015

The BBC is focusing heavily on expansion in Africa, where the great majority of its traffic come from mobile phones. The BBC World Service and BBC’s digital team Connected Studio ran two hackathons earlier this year, in Cape Town, and Nairobi, and is now starting to launch the winning projects.

Screen Shot 2015-11-04 at 11.23.31 AMFirst up is BBC Minute CatchUP, a widget that can be embedded into any webpage to serve up BBC Minute, a 60-second summary of world news. The BBC World Service hopes to reach younger audiences on mobile phones by providing “a channel for quick consumption of the latest news.” The project was developed at the Cape Town hackathon by RLabs.

Next up will be BBC Drop, a responsive site that offers tailored content on smartphones. Drop was developed at the Nairobi hackathon by Kenyan startup Ongair.

The BBC launched an improved African edition of BBC.com in January. “It was important to land the message that Africans now have a tailored version of our homepage, the way North Americans or Asians have,” Dmitry Shishkin, digital development editor for the BBC World Service, told me. (As of June, African unique visitors to the site were up by 10 percent.) March saw the introduction of Africa Live, a page updated daily with contributions from BBC contributors.

“In order to innovate relevantly for audiences outside of the developed world, we should be going to the markets we’re trying to grow our presence in and collaborating with those who know them intimately,” Shishkin said. The BBC is currently reaching about 100 million people in Africa, but “we should be doing better.”

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications
Tamedia’s 12-App collects the 12 best stories each day from the company’s 20-plus publications.
What does it take to be a “full-service” digital journalism organization? Ask Discourse Media
“We’ve gone down lots of experimental rabbit holes.”
Spain’s Eldiario.es has 18,000 paying members, and its eye on the next several million
“We have a potential of six million readers. You may not convince all six million people to be your socios, but if you learn more about their interests, you can get closer.”
What to read next
0
tweets
Newsonomics: In the platform wars, how well are you armed?
“Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform.”
0BuzzFeed is building a New York-based team to experiment with news video
It is the “center of a Venn diagram” between BuzzFeed Motion Pictures and BuzzFeed News.
0Newsonomics: Can a Bezos buddy act help fend off Gannett’s bid for Tribune?
Tribune Publishing’s Michael Ferro says he wants to bring The Washington Post’s Arc CMS to its newspapers. Is that a grasp at credibility or a model for other news companies to outsource their tech stacks?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Fwix
Grist
Forbes
The Awl
Center for Public Integrity
Associated Press
Chicago News Cooperative
MediaBugs
New York
Tumblr
Wisconsin Center for Investigative Journalism
NewsTilt