Nieman Foundation at Harvard
HOME
          
LATEST STORY
With VuHaus, public music stations hope collaboration will bring in more listeners (and money) online
ABOUT                    SUBSCRIBE
Feb. 19, 2016, 11:35 a.m.
LINK: livestream.com  ➚   |   Posted by: Shan Wang   |   February 19, 2016

“How many people are still seeking clarification about what all this ‘product’ talk is?” Heather Chaplin, director of the Journalism + Design program at the New School, asked the crowd gathered last night to hear BuzzFeed’s Stacy-Marie Ishmael, The Guardian’s Aron Pilhofer, and Vox Media’s Trei Brundrett tackle that very question.

So what is “product” in the news context, and what do product managers do exactly? Ishmael offered one useful way to think about it:

Pilhofer added:

Product at most media organizations might be “a little screwed up most of the time,” Brundrett mused, because a lot of news organizations made the move into digital by seeking out the one IT person who knew how to put articles online.

There’s often a clearer definition, though, coming from outside media companies:

It’s the department that thinks about what the mission and what the vision of the company and the business is and it figures out how to render what that thing is that we’re going to take to market, and how people are going to interact with it and love it…

We have a team called Vox Product. What that word means is just a collection of designers, and engineers, and product managers, and ops, and all the people who get together and figure out how to deliver value to users — whether that’s people who are creating things, people who are thinking about how we get it out to [audiences]….

I think that’s the really exciting thing in media right now: we’re evolving to think, how do we build really great products?

If you missed the conversation, the event with livestream and the full video is available for everyone here:

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
With VuHaus, public music stations hope collaboration will bring in more listeners (and money) online
“NPR’s capacity is really in news and the spoken word, and it’s very active on the cultural side, but not organized around music. There was a sense we either needed to work with each other or have a hard time competing at all.”
Could email newsletters be a partial solution to magazine companies’ problems? (Toronto Life thinks so)
Following the success of Twelve Thirty Six, Toronto Life is looking more closely at email newsletters as standalone products.
Coda Story, focused on deep dives around single themes, is now tackling a “post-truth” Eurasia
The platform is focusing on two major themes — disinformation campaigns in Eurasia and the migrant crisis in Germany — and focusing on larger character-driven narratives.