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How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
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March 16, 2016, 11:03 a.m.
Mobile & Apps
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LINK: developer.apple.com  ➚   |   Posted by: Laura Hazard Owen   |   March 16, 2016

Publishers of all sizes, including parties of one, will be able to distribute their content on Apple News, the company announced Tuesday. From Apple’s site:

You can author once and News will optimize your content for all iOS devices, so your readers will have a great experience no matter which device they use. It’s easy to connect to existing content management systems, and you get access to a rich suite of tools to measure user engagement with your content.

Apple News will “[identify] high-quality content from lesser-known outlets and [highlight] it for app users,” Vanity Fair reported. And the company is giving users more analytics through a statistics dashboard that will “include basic information such as how many people are reading and how long, as well as when and how they’re sharing certain pieces,” The Washington Post noted.

Screen Shot 2016-03-16 at 10.34.39 AMAlso this week, Apple rolled out a format for native ads in Apple News.

Apple said last October that Apple News has 40 million users. About 100 news publishers have signed up.

A few individuals are tweeting about the process of trying to get their content onto Apple News.

Facebook plans to make Instant Articles available to everyone next month, and there will be a WordPress plugin to make the process easier. Google’s Accelerated Mobile Pages initiative launched last month. But Apple News is a bit different in that it still requires readers to remember to open up a separate app, whereas Instant Articles appear in Facebook’s News Feed and AMP pages are on the open web.

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