Nieman Foundation at Harvard
HOME
          
LATEST STORY
“Media is broken,” so Medium’s launching a $5/month member program that offers small upgrades
ABOUT                    SUBSCRIBE
Aug. 9, 2016, 1:09 p.m.
Aggregation & Discovery
Audience & Social

Twitter has announced that in the “coming months” it will be rolling out its Moments feature for everyone to use and create their own tweet compilations. As of today, Twitter Moments is available for use by certain Twitter partners, brands, and influencers. Budweiser, Allure Magazine and activist DeRay McKesson are among the first to try out the new influencer-only Moments. The voices chosen for this early rollout were selected by Twitter’s media team.

By opening up Moments to everyone, Twitter is democratizing extended content curation on the website. News outlets could use Moments to aggregate relevant tweets and media surrounding specific events, issues, and subjects — sort of an on-Twitter Storify. Embedding Twitter Moments into articles allow for reporters to provide live updates and curated responses to the content.

Comparisons to Snapchat and Instagram Stories can be made; each attempts to build the atomic tweet/snap/insta into something larger and more narrative. But Twitter aims to be a more public space for stories compared to those of Snapchat and Instagram.

Twitter Moments do not appear to have had major impact on Twitter’s user base or earnings, but broadening the base of Moments creators — and vastly increasing the number of Moments created — could help Twitter bring a little more order out of the timeline’s chaos.

Show tags Show comments / Leave a comment
 
Join the 35,000 who get the freshest future-of-journalism news in our daily email.
“Media is broken,” so Medium’s launching a $5/month member program that offers small upgrades
“Let’s stop relying on ad buyers and social media echo chambers to determine what we put in our brains —  which is just as important, or more so, than what we put in our bodies,” Ev Williams says.
From coal to broadband to Trump’s budget, The Daily Yonder reports on rural life for the people actually living it
“Rural is like good art — you know it when you see it.”
Want a calmer place to discover and discuss The Washington Post’s reporting? Try this Facebook group
“There’s a reason the group’s called PostThis — we want people to take stories we share there and actually post them to their own networks.”