2017 will almost certainly be a terrible year for the media industry, if you view industry-wide layoffs and cost-cutting to be a bad thing. There’s a case to be made that media companies are smart to be stripping down and trying to do more with less, considering that no one has yet figured out a business model that will work for a wide swath of the industry. The darlings of the biz — The New York Times, The Washington Post, BuzzFeed, etc. — should be fine, but I expect the companies in Tiers B through D to really suffer next year.
In particular, I expect a handful of VC-funded digital media companies to either sell low to bigger companies or implode. While most of these companies don’t want to be associated with Elite Daily, The Daily Mail’s recent decision to write down the value of its 2015 acquisition is bad news for this corner of the industry. Digital media just isn’t a great business right now, and the idea of “acquiring millennials” by buying up a site like Elite Daily has now proven to be at best very risky and at worst extremely dumb.
I imagine that a few companies will hit the brakes on producing branded content next year, since it’s expensive to make and there’s way too much of it flooding the market. It seems pretty clear at this point that branded content will not save the media industry. It won’t replace print advertising, and it won’t prop up digital companies that don’t make any consumer revenue and are relying on the promise of it to back up their lofty valuations.
I hope that we’ll actually start seeing some TV shows from the digital media companies — like BuzzFeed, Vox Media, and Mashable — that have been talking about TV for a while now. TV is hard to make, of course, but I’m ready to see whether there’d actually be an audience for a BuzzFeed show. (We’ll find out soon whether there’s an audience for a BuzzFeed movie, with the Brother Orange feature — starring the guy from Big Bang Theory — in development.) These companies are hoping that TV will provide a healthy new revenue stream, and something of a contingency plan if marketers lose interest in branded content.
In 2017, I sincerely, earnestly hope that journalists will stop fighting on Twitter over minor differences in opinion or style. Fighting on Twitter is fun but not productive. Besides, things are rocky right now, and we need to huddle together, not subtweet the shit out of each other for no reason. That being said, I reserve the right to publish snarky tweets about dumb headlines.
Jeremy Barr has covered the media industry for Politico and Ad Age.
Carla Zanoni Prioritizing emotional health
Reyhan Harmanci Bear witness — but then what?
Millie Tran International expansion without colonial overtones
Liz McMillen The year of deep insights
Jim Friedlich A banner year for venture philanthropy
Rachel Schallom Stop flying over the flyover states
Jonathan Hunt Measurement companies get with the times
Dhiya Kuriakose The year of digital detoxing
Peter Sterne A dangerous anti-press mix
Mathew Ingram The Faustian Facebook dance continues
Cory Haik Navigating power in Trump’s America
Claire Wardle Verification takes center stage
Ken Schwencke Disaggregation and collection
Andrea Silenzi Podcasts dive into breaking news analysis
Mary Walter-Brown Getting comfortable asking for money
Keren Goldshlager Defining a focus, and then saying no
Doris Truong Connecting with diverse perspectives
Javaun Moradi What can we own?
Scott Dodd Nonprofits team up for impact
Jonathan Stray A boom in responsible conservative media
Amy O'Leary Not just covering communities, reaching them
Steve Henn The next revolution is voice
Francesco Marconi The year of augmented writing
Katie Zhu The year of minority media
Mario García Virtual reality on mobile leaps forward
Sydette Harry Facing journalism’s history
Asma Khalid The year of the newsy podcast
Carrie Brown-Smith We won’t do enough
Swati Sharma Failing diversity is failing journalism
Alberto Cairo Communicating uncertainty to our readers
Kathleen Kingsbury Print as a premium offering
Samantha Barry Messaging apps go mainstream
Alice Antheaume A new test for French media
Melody Kramer Radically rethinking design
Andrew Ramsammy Rise of the rebel journalist
Sarah Marshall Focusing on the why of the click
Christopher Meighan Unlocking a deeper mobile experience
Mira Lowe News literacy, bias, and “Hamilton”
Ray Soto VR moves from experiments to immersion
Robert Hernandez History will exclude you, again
Mary Meehan Feeling blue in a red state
Liz Danzico The triumph of the small
Hillary Frey Forests need to burn to regrow
Ashley C. Woods Local journalism will fight a new fight
Alexis Lloyd Public trust for private realities
Richard Tofel The country doesn’t trust us — but they do believe us
Emi Kolawole From empathy to community
Dannagal G. Young The return of the gatekeepers
Laura Walker Authentic voices, not fake news
Tracie Powell Building reader relationships
Amy Webb Journalism as a service
Nathalie Malinarich Making it easy
Nicholas Quah Podcasting’s coming class war
Olivia Ma The year collaboration beats competition
Amie Ferris-Rotman Вслед за Россией
Burt Herman Local news gets interesting
Tressie McMillan Cottom A path through the media’s coming legitimacy crisis
Erin Millar The bottom falls out of Canadian media
Sarah Wolozin Virtual reality on the open web
Rubina Madan Fillion Snapchat grows up
Matt Waite The people running the media are the problem
Juan Luis Sánchez Your predictions are our present
Ariane Bernard Better data about your users
Erin Pettigrew A year of reflection in tech
Molly de Aguiar Philanthropists galvanize around news
Eric Nuzum Podcasting stratifies into hard layers
Michael Oreskes Reversing the erosion of democracy
Annemarie Dooling UGC as a path out of the bubble
Nushin Rashidian A rise in high-price, high-value subscriptions
Ernst-Jan Pfauth Earn trust by working for (and with) readers
Corey Ford The year of the rebelpreneur
Lee Glendinning A call for great editing
Vivian Schiller Tested like never before
AX Mina 2017 is for the attention innovators
Valérie Bélair-Gagnon Truthiness in private spaces
Cindy Royal Preparing the digital educator-scholar hybrid
Megan H. Chan Cultural reporting goes mainstream
Kawandeep Virdee Moving deeper than the machine of clicks
P. Kim Bui The year journalism teaches again
Adam Thomas The coming collaboration across Europe
Tim Griggs The year we stop taking sides
Dan Colarusso Let’s make live video we can love
Rebekah Monson Journalism is community-as-a-service
David Skok What lies beyond paywalls
M. Scott Havens Quality advertising to pair with quality content
Mandy Velez The audience is the source and the story
S.P. Sullivan Baking transparency into our routines
Geetika Rudra Journalism is community
Caitlin Thompson High touch, high value
Zizi Papacharissi Distracted journalism looks in the mirror
Anita Zielina The sales funnel reaches (and changes) the newsroom
Juliette De Maeyer and Dominique Trudel A rebirth of populist journalism
Bill Keller A healthy skepticism about data
Lam Thuy Vo The primary source in the age of mechanical multiplication
Dan Gillmor Fix the demand side of news too
Mike Ragsdale A smarter information diet
Rasmus Kleis Nielsen News after advertising may look like news before advertising
Guy Raz Inspiration and hope will matter more than ever
David Weigel A test for online speech
Michael Kuntz Trust is the new click
Errin Haines Chaos or community?
Joanne Lipman The year of the drone, really
David Chavern Fake news gets solved
Helen Havlak Chasing mobile search results
Jon Slade Trusted news, at a premium
Tanya Cordrey The resurgence of reach
Ståle Grut The battle for high-quality VR
Jeremy Barr A terrible year for Tiers B through D
Renée Kaplan Pure reach has reached its limit
Rachel Sklar Women are going to get loud
Ole Reißmann Un-faking the news
Sue Schardt Objectivity, fairness, balance, and love
Tim Herrera The safe space of service journalism
Matt Karolian AI improves publishing
Aja Bogdanoff Comments start pulling their weight
Taylor Lorenz “Selfie journalism” becomes a thing
Ryan McCarthy Platforms grow up or grow more toxic
Sam Ford The year we talk about our awful metrics
Elizabeth Jensen Trust depends on the details
Pablo Boczkowski Fake news and the future of journalism
Julia Beizer Building a coherent core identity
Margarita Noriega From pinning tweets to tweeting pins
Bill Adair The year of the fact-checking bot
Umbreen Bhatti A sense of journalists’ humanity
Andy Rossback The year of the user
Libby Bawcombe Kids board the podcast train
Andrew Losowsky Building our own communities
Emily Goligoski Incorporating audience feedback at scale
Moreno Cruz Osório The year of transparency in Brazilian journalism
Priya Ganapati Mobile websites are ready for reinvention
Maria Bustillos “It’s true — I saw it on Facebook”