From pinning tweets to tweeting pins

“If it is a journalist’s job to report and analyze current events, we cannot do so while blind to the fact that people interact most directly with the news as consumers”

More Americans are wearing symbols about current events than I can remember in my three-decade long life, and the contentious nature of the presidential race exemplifies how fashion will be a key part how people interact with news and express their interests as consumers in the coming year.

margarita-noriegaConsider the following few examples which tell us how Americans wore the news in 2016. There are “Make America Great Again” hats (and now ornaments, in case you needed to discuss politics during the holidays), Black Lives Matter shirts, Brexit’s safety pins, “Nasty Woman” regalia, the unfortunately newsy name of Melania Trump’s “pussy bow” blouse…or consider the homage to Black Panthers during Beyoncé’s Super Bowl performance or the return of custom pins like this “Dump Trump” one into influencer feeds and viral videos. My favorite example of mood-ring-politics memes is a photo of Hillary Clinton’s technicolor dreamcoat moment which popped up shortly before Election Day.

None of these instances are groundbreaking, but they tell us that people continue to find value in the act of interpreting current events using buying power. Perhaps the best example comes from Ivanka Trump, whose bangle-selling interviews bring new meaning to the phrase “statement piece.” Few consumers could buy a Trump-branded item today and not be reminded of whatever it is they think of the president-elect. In this sense, Donald Trump is perhaps America’s first brand president, which comes with all sorts of conflicts and controversies we should be prepared to address. As Teen Vogue’s recent advocacy-driven coverage has proven, media companies which traditionally gear toward studying consumer trends are being openly criticized for covering consumerism’s influence on identity politics during an election year. As if that’s not an important or valuable service, especially as our incoming president is himself a brand. Teen Vogue is on to something: Consumers deserve to understand the connection between news and the economy.

If it is a journalist’s job to report and analyze current events, we cannot do so while blind to the fact that people interact most directly with the news as consumers. Our audiences are increasingly wearing tweets as much as reading them. That simultaneously undermines the value of a tweeted headline and gives it a new, wearable life.

To wear one’s politics is a risk many Americans cannot afford to take, but there’s a final point beyond activism and class signaling that I sense here, and it has to to with the state of discourse on the open web. As more news readers (and watchers) come in contact with online harassment and fake news, there is a reassuring aspect to the permanence of the physical. A shirt can declare a statement that friends may never read on an algorithm-led Facebook feed. You cannot argue with a shirt. As journalists spend less time speaking to sources in person, we can observe how people communicate through consumerism to reach the full capacity of what modern journalism can provide.

If our audiences communicate with items, so can we. Did you know that fashion can raise money for journalism (are you listening, newsrooms)? The managing editor of Alabama’s Anniston Star made a t-shirt to raise funds for the Committee to Protect Journalists. If that doesn’t scream “future revenue streams,” I don’t know what does.

Margarita Noriega is executive editor of digital at Newsweek and founder of the Internet Review.

Rebekah Monson   Journalism is community-as-a-service

Maria Bustillos   “It’s true — I saw it on Facebook”

Dannagal G. Young   The return of the gatekeepers

Rasmus Kleis Nielsen   News after advertising may look like news before advertising

Andrew Haeg   The year of listening

Tim Herrera   The safe space of service journalism

Jonathan Stray   A boom in responsible conservative media

Sarah Marshall   Focusing on the why of the click

Caitlin Thompson   High touch, high value

Matt Karolian   AI improves publishing

Michael Kuntz   Trust is the new click

Guy Raz   Inspiration and hope will matter more than ever

Gabriel Snyder   The aberration of 20th-century journalism

Almar Latour   Thanks, #fakenews

Aja Bogdanoff   Comments start pulling their weight

Ståle Grut   The battle for high-quality VR

Scott Dodd   Nonprofits team up for impact

Ariane Bernard   Better data about your users

Millie Tran   International expansion without colonial overtones

Claire Wardle   Verification takes center stage

Emily Goligoski   Incorporating audience feedback at scale

Eric Nuzum   Podcasting stratifies into hard layers

Keren Goldshlager   Defining a focus, and then saying no

Renée Kaplan   Pure reach has reached its limit

Nicholas Quah   Podcasting’s coming class war

Andy Rossback   The year of the user

Molly de Aguiar   Philanthropists galvanize around news

Sydette Harry   Facing journalism’s history

Mary Meehan   Feeling blue in a red state

Andrew Ramsammy   Rise of the rebel journalist

Tanya Cordrey   The resurgence of reach

Ryan McCarthy   Platforms grow up or grow more toxic

Jim Friedlich   A banner year for venture philanthropy

Cindy Royal   Preparing the digital educator-scholar hybrid

Joanne Lipman   The year of the drone, really

Ernst-Jan Pfauth   Earn trust by working for (and with) readers

Annemarie Dooling   UGC as a path out of the bubble

P. Kim Bui   The year journalism teaches again

Lee Glendinning   A call for great editing

Mario Garcia   Virtual reality on mobile leaps forward

Laura E. Davis   Show your work

Rachel Schallom   Stop flying over the flyover states

Felix Salmon   Headlines matter

Emi Kolawole   From empathy to community

Corey Ford   The year of the rebelpreneur

Rachel Sklar   Women are going to get loud

Dhiya Kuriakose   The year of digital detoxing

Amy O'Leary   Not just covering communities, reaching them

Steve Henn   The next revolution is voice

David Weigel   A test for online speech

Libby Bawcombe   Kids board the podcast train

Trushar Barot   API or die

Kathleen Kingsbury   Print as a premium offering

Jeremy Barr   A terrible year for Tiers B through D

Jonathan Hunt   Measurement companies get with the times

Vivian Schiller   Tested like never before

Ken Schwencke   Disaggregation and collection

Mary Walter-Brown   Getting comfortable asking for money

Liz Danzico   The triumph of the small

Asma Khalid   The year of the newsy podcast

Jon Slade   Trusted news, at a premium

Geetika Rudra   Journalism is community

Carla Zanoni   Prioritizing emotional health

Peter Sterne   A dangerous anti-press mix

Erin Pettigrew   A year of reflection in tech

Tracie Powell   Building reader relationships

David Skok   What lies beyond paywalls

Ray Soto   VR moves from experiments to immersion

Bill Adair   The year of the fact-checking bot

Melody Kramer   Radically rethinking design

Margarita Noriega   From pinning tweets to tweeting pins

Anita Zielina   The sales funnel reaches (and changes) the newsroom

Doris Truong   Connecting with diverse perspectives

Juliette De Maeyer and Dominique Trudel   A rebirth of populist journalism

Andrew Losowsky   Building our own communities

Mathew Ingram   The Faustian Facebook dance continues

Coleen O'Lear   Back to basics

Alberto Cairo   Communicating uncertainty to our readers

Laura Walker   Authentic voices, not fake news

S.P. Sullivan   Baking transparency into our routines

Christopher Meighan   Unlocking a deeper mobile experience

Helen Havlak   Chasing mobile search results

Valérie Bélair-Gagnon   Truthiness in private spaces

Alexis Lloyd   Public trust for private realities

Sara M. Watson   There is no neutral interface

Sue Schardt   Objectivity, fairness, balance, and love

Taylor Lorenz   “Selfie journalism” becomes a thing

Erin Millar   The bottom falls out of Canadian media

Lam Thuy Vo   The primary source in the age of mechanical multiplication

Tim Griggs   The year we stop taking sides

Reyhan Harmanci   Bear witness — but then what?

Dan Colarusso   Let’s make live video we can love

Andrea Silenzi   Podcasts dive into breaking news analysis

Umbreen Bhatti   A sense of journalists’ humanity

Olivia Ma   The year collaboration beats competition

Cory Haik   Navigating power in Trump’s America

Amy Webb   Journalism as a service

Tressie McMillan Cottom   A path through the media’s coming legitimacy crisis

Priya Ganapati   Mobile websites are ready for reinvention

Mira Lowe   News literacy, bias, and “Hamilton”

Katie Zhu   The year of minority media

Alice Antheaume   A new test for French media

Kawandeep Virdee   Moving deeper than the machine of clicks

Swati Sharma   Failing diversity is failing journalism

Pablo Boczkowski   Fake news and the future of journalism

Francesco Marconi   The year of augmented writing

Ashley C. Woods   Local journalism will fight a new fight

Errin Haines Whack   Chaos or community?

Samantha Barry   Messaging apps go mainstream

Mike Ragsdale   A smarter information diet

Mark Armstrong   Time to pay up

Michael Oreskes   Reversing the erosion of democracy

Javaun Moradi   What can we own?

David Chavern   Fake news gets solved

Nathalie Malinarich   Making it easy

Megan H. Chan   Cultural reporting goes mainstream

Adam Thomas   The coming collaboration across Europe

Elizabeth Jensen   Trust depends on the details

Zizi Papacharissi   Distracted journalism looks in the mirror

Dan Gillmor   Fix the demand side of news too

Carrie Brown-Smith   We won’t do enough

M. Scott Havens   Quality advertising to pair with quality content

Bill Keller   A healthy skepticism about data

Juan Luis Sánchez   Your predictions are our present

Sam Ford   The year we talk about our awful metrics

Rubina Madan Fillion   Snapchat grows up

Sarah Wolozin   Virtual reality on the open web

Nushin Rashidian   A rise in high-price, high-value subscriptions

Richard J. Tofel   The country doesn’t trust us — but they do believe us

An Xiao Mina   2017 is for the attention innovators

Burt Herman   Local news gets interesting

Hillary Frey   Forests need to burn to regrow

Mandy Velez   The audience is the source and the story

Matt Waite   The people running the media are the problem

Ole Reißmann   Un-faking the news

Robert Hernandez   History will exclude you, again

Moreno Cruz Osório   The year of transparency in Brazilian journalism

Julia Beizer   Building a coherent core identity

Liz McMillen   The year of deep insights

Amie Ferris-Rotman   Вслед за Россией