Getting comfortable asking for money

“News organizations spend so much time telling everyone else’s stories that we forget to tell their own.”

mary-walter-brownMore and more news organizations will realize that, to survive, they need to ask their audiences for money. Whether it’s a membership program with exclusive benefits or crowdfunding campaigns for specific reporting projects, the people who value good journalism must be asked to help pay for it.

News organizations spend so much time telling everyone else’s stories that we forget to tell our own. What’s our mission? How are we funded? What if we ceased to exist? We need to get comfortable talking about ourselves and asking people to help fund the crucial service we provide.

Mary Walter-Brown is publisher and chief operating officer of Voice of San Diego.

Mathew Ingram   The Faustian Facebook dance continues

Libby Bawcombe   Kids board the podcast train

Juan Luis Sánchez   Your predictions are our present

Andrew Haeg   The year of listening

Dan Colarusso   Let’s make live video we can love

Jeremy Barr   A terrible year for Tiers B through D

Moreno Cruz Osório   The year of transparency in Brazilian journalism

Ståle Grut   The battle for high-quality VR

Megan H. Chan   Cultural reporting goes mainstream

Nathalie Malinarich   Making it easy

Lam Thuy Vo   The primary source in the age of mechanical multiplication

Alexis Lloyd   Public trust for private realities

An Xiao Mina   2017 is for the attention innovators

Peter Sterne   A dangerous anti-press mix

Claire Wardle   Verification takes center stage

Michael Kuntz   Trust is the new click

Millie Tran   International expansion without colonial overtones

Trushar Barot   API or die

Ernst-Jan Pfauth   Earn trust by working for (and with) readers

Mark Armstrong   Time to pay up

Adam Thomas   The coming collaboration across Europe

Amy O'Leary   Not just covering communities, reaching them

Sara M. Watson   There is no neutral interface

Priya Ganapati   Mobile websites are ready for reinvention

Nicholas Quah   Podcasting’s coming class war

Amie Ferris-Rotman   Вслед за Россией

Doris Truong   Connecting with diverse perspectives

Laura Walker   Authentic voices, not fake news

Margarita Noriega   From pinning tweets to tweeting pins

Liz Danzico   The triumph of the small

Mary Meehan   Feeling blue in a red state

Cindy Royal   Preparing the digital educator-scholar hybrid

Ariane Bernard   Better data about your users

David Skok   What lies beyond paywalls

Dhiya Kuriakose   The year of digital detoxing

Mike Ragsdale   A smarter information diet

Bill Keller   A healthy skepticism about data

Swati Sharma   Failing diversity is failing journalism

Caitlin Thompson   High touch, high value

Kathleen Kingsbury   Print as a premium offering

Molly de Aguiar   Philanthropists galvanize around news

Sarah Wolozin   Virtual reality on the open web

Rachel Schallom   Stop flying over the flyover states

Tressie McMillan Cottom   A path through the media’s coming legitimacy crisis

Mira Lowe   News literacy, bias, and “Hamilton”

Jim Friedlich   A banner year for venture philanthropy

Tim Herrera   The safe space of service journalism

Eric Nuzum   Podcasting stratifies into hard layers

Richard J. Tofel   The country doesn’t trust us — but they do believe us

Mario Garcia   Virtual reality on mobile leaps forward

Andy Rossback   The year of the user

Ashley C. Woods   Local journalism will fight a new fight

Andrea Silenzi   Podcasts dive into breaking news analysis

Andrew Ramsammy   Rise of the rebel journalist

Guy Raz   Inspiration and hope will matter more than ever

Matt Karolian   AI improves publishing

Tim Griggs   The year we stop taking sides

Ryan McCarthy   Platforms grow up or grow more toxic

Sue Schardt   Objectivity, fairness, balance, and love

Dannagal G. Young   The return of the gatekeepers

Sarah Marshall   Focusing on the why of the click

Nushin Rashidian   A rise in high-price, high-value subscriptions

Scott Dodd   Nonprofits team up for impact

Vivian Schiller   Tested like never before

Rasmus Kleis Nielsen   News after advertising may look like news before advertising

Elizabeth Jensen   Trust depends on the details

Coleen O'Lear   Back to basics

Rubina Madan Fillion   Snapchat grows up

Julia Beizer   Building a coherent core identity

Geetika Rudra   Journalism is community

Hillary Frey   Forests need to burn to regrow

Rachel Sklar   Women are going to get loud

Dan Gillmor   Fix the demand side of news too

Christopher Meighan   Unlocking a deeper mobile experience

Carla Zanoni   Prioritizing emotional health

Helen Havlak   Chasing mobile search results

Jon Slade   Trusted news, at a premium

Ken Schwencke   Disaggregation and collection

Emi Kolawole   From empathy to community

Matt Waite   The people running the media are the problem

Asma Khalid   The year of the newsy podcast

David Chavern   Fake news gets solved

Mandy Velez   The audience is the source and the story

Errin Haines Whack   Chaos or community?

Valérie Bélair-Gagnon   Truthiness in private spaces

Juliette De Maeyer and Dominique Trudel   A rebirth of populist journalism

Lee Glendinning   A call for great editing

Almar Latour   Thanks, #fakenews

Rebekah Monson   Journalism is community-as-a-service

Jonathan Stray   A boom in responsible conservative media

Laura E. Davis   Show your work

Umbreen Bhatti   A sense of journalists’ humanity

Steve Henn   The next revolution is voice

Michael Oreskes   Reversing the erosion of democracy

Olivia Ma   The year collaboration beats competition

Pablo Boczkowski   Fake news and the future of journalism

M. Scott Havens   Quality advertising to pair with quality content

Tracie Powell   Building reader relationships

Melody Kramer   Radically rethinking design

Cory Haik   Navigating power in Trump’s America

Katie Zhu   The year of minority media

Alice Antheaume   A new test for French media

Samantha Barry   Messaging apps go mainstream

Tanya Cordrey   The resurgence of reach

Maria Bustillos   “It’s true — I saw it on Facebook”

Alberto Cairo   Communicating uncertainty to our readers

P. Kim Bui   The year journalism teaches again

Ray Soto   VR moves from experiments to immersion

Erin Pettigrew   A year of reflection in tech

Amy Webb   Journalism as a service

Francesco Marconi   The year of augmented writing

Javaun Moradi   What can we own?

Ole Reißmann   Un-faking the news

Emily Goligoski   Incorporating audience feedback at scale

Corey Ford   The year of the rebelpreneur

Aja Bogdanoff   Comments start pulling their weight

Reyhan Harmanci   Bear witness — but then what?

Andrew Losowsky   Building our own communities

Kawandeep Virdee   Moving deeper than the machine of clicks

Annemarie Dooling   UGC as a path out of the bubble

Renée Kaplan   Pure reach has reached its limit

Zizi Papacharissi   Distracted journalism looks in the mirror

Keren Goldshlager   Defining a focus, and then saying no

Mary Walter-Brown   Getting comfortable asking for money

Gabriel Snyder   The aberration of 20th-century journalism

Anita Zielina   The sales funnel reaches (and changes) the newsroom

David Weigel   A test for online speech

Carrie Brown-Smith   We won’t do enough

Burt Herman   Local news gets interesting

Robert Hernandez   History will exclude you, again

Joanne Lipman   The year of the drone, really

Erin Millar   The bottom falls out of Canadian media

S.P. Sullivan   Baking transparency into our routines

Jonathan Hunt   Measurement companies get with the times

Felix Salmon   Headlines matter

Sydette Harry   Facing journalism’s history

Bill Adair   The year of the fact-checking bot

Liz McMillen   The year of deep insights

Sam Ford   The year we talk about our awful metrics

Taylor Lorenz   “Selfie journalism” becomes a thing