Getting comfortable asking for money

“News organizations spend so much time telling everyone else’s stories that we forget to tell their own.”

mary-walter-brownMore and more news organizations will realize that, to survive, they need to ask their audiences for money. Whether it’s a membership program with exclusive benefits or crowdfunding campaigns for specific reporting projects, the people who value good journalism must be asked to help pay for it.

News organizations spend so much time telling everyone else’s stories that we forget to tell our own. What’s our mission? How are we funded? What if we ceased to exist? We need to get comfortable talking about ourselves and asking people to help fund the crucial service we provide.

Mary Walter-Brown is publisher and chief operating officer of Voice of San Diego.

Jonathan Hunt   Measurement companies get with the times

Gabriel Snyder   The aberration of 20th-century journalism

Carla Zanoni   Prioritizing emotional health

Jon Slade   Trusted news, at a premium

Ernst-Jan Pfauth   Earn trust by working for (and with) readers

Jonathan Stray   A boom in responsible conservative media

Rasmus Kleis Nielsen   News after advertising may look like news before advertising

Adam Thomas   The coming collaboration across Europe

Samantha Barry   Messaging apps go mainstream

Kawandeep Virdee   Moving deeper than the machine of clicks

Emi Kolawole   From empathy to community

Javaun Moradi   What can we own?

S.P. Sullivan   Baking transparency into our routines

Mira Lowe   News literacy, bias, and “Hamilton”

Errin Haines Whack   Chaos or community?

Mathew Ingram   The Faustian Facebook dance continues

Mark Armstrong   Time to pay up

Lee Glendinning   A call for great editing

Joanne Lipman   The year of the drone, really

Burt Herman   Local news gets interesting

Andy Rossback   The year of the user

Liz Danzico   The triumph of the small

Alexis Lloyd   Public trust for private realities

Lam Thuy Vo   The primary source in the age of mechanical multiplication

Rachel Schallom   Stop flying over the flyover states

Pablo Boczkowski   Fake news and the future of journalism

Amy Webb   Journalism as a service

Sara M. Watson   There is no neutral interface

Rachel Sklar   Women are going to get loud

Ståle Grut   The battle for high-quality VR

Nushin Rashidian   A rise in high-price, high-value subscriptions

Juan Luis Sánchez   Your predictions are our present

Hillary Frey   Forests need to burn to regrow

Liz McMillen   The year of deep insights

Umbreen Bhatti   A sense of journalists’ humanity

Alice Antheaume   A new test for French media

David Skok   What lies beyond paywalls

Margarita Noriega   From pinning tweets to tweeting pins

Doris Truong   Connecting with diverse perspectives

Nicholas Quah   Podcasting’s coming class war

Dan Gillmor   Fix the demand side of news too

Anita Zielina   The sales funnel reaches (and changes) the newsroom

Robert Hernandez   History will exclude you, again

Mandy Velez   The audience is the source and the story

Trushar Barot   API or die

Caitlin Thompson   High touch, high value

Renée Kaplan   Pure reach has reached its limit

Andrea Silenzi   Podcasts dive into breaking news analysis

Bill Adair   The year of the fact-checking bot

Andrew Ramsammy   Rise of the rebel journalist

Kathleen Kingsbury   Print as a premium offering

Amy O'Leary   Not just covering communities, reaching them

Steve Henn   The next revolution is voice

Keren Goldshlager   Defining a focus, and then saying no

Helen Havlak   Chasing mobile search results

Millie Tran   International expansion without colonial overtones

Erin Millar   The bottom falls out of Canadian media

Laura E. Davis   Show your work

Geetika Rudra   Journalism is community

Tanya Cordrey   The resurgence of reach

Cory Haik   Navigating power in Trump’s America

Mary Meehan   Feeling blue in a red state

Mario García   Virtual reality on mobile leaps forward

Dan Colarusso   Let’s make live video we can love

Sam Ford   The year we talk about our awful metrics

Laura Walker   Authentic voices, not fake news

Elizabeth Jensen   Trust depends on the details

Christopher Meighan   Unlocking a deeper mobile experience

Zizi Papacharissi   Distracted journalism looks in the mirror

Olivia Ma   The year collaboration beats competition

Dhiya Kuriakose   The year of digital detoxing

Sue Schardt   Objectivity, fairness, balance, and love

Maria Bustillos   “It’s true — I saw it on Facebook”

Swati Sharma   Failing diversity is failing journalism

Ashley C. Woods   Local journalism will fight a new fight

Scott Dodd   Nonprofits team up for impact

Sarah Marshall   Focusing on the why of the click

Melody Kramer   Radically rethinking design

Vivian Schiller   Tested like never before

Julia Beizer   Building a coherent core identity

Matt Waite   The people running the media are the problem

Jeremy Barr   A terrible year for Tiers B through D

Ole Reißmann   Un-faking the news

M. Scott Havens   Quality advertising to pair with quality content

Felix Salmon   Headlines matter

Ryan McCarthy   Platforms grow up or grow more toxic

David Weigel   A test for online speech

Coleen O'Lear   Back to basics

Libby Bawcombe   Kids board the podcast train

Taylor Lorenz   “Selfie journalism” becomes a thing

Sydette Harry   Facing journalism’s history

Carrie Brown-Smith   We won’t do enough

Cindy Royal   Preparing the digital educator-scholar hybrid

Guy Raz   Inspiration and hope will matter more than ever

Erin Pettigrew   A year of reflection in tech

Rubina Madan Fillion   Snapchat grows up

Juliette De Maeyer and Dominique Trudel   A rebirth of populist journalism

Katie Zhu   The year of minority media

Moreno Cruz Osório   The year of transparency in Brazilian journalism

Sarah Wolozin   Virtual reality on the open web

Almar Latour   Thanks, #fakenews

Claire Wardle   Verification takes center stage

Jim Friedlich   A banner year for venture philanthropy

David Chavern   Fake news gets solved

Andrew Losowsky   Building our own communities

Ken Schwencke   Disaggregation and collection

Alberto Cairo   Communicating uncertainty to our readers

Bill Keller   A healthy skepticism about data

Tracie Powell   Building reader relationships

Eric Nuzum   Podcasting stratifies into hard layers

Aja Bogdanoff   Comments start pulling their weight

Ariane Bernard   Better data about your users

Francesco Marconi   The year of augmented writing

Rebekah Monson   Journalism is community-as-a-service

Mary Walter-Brown   Getting comfortable asking for money

Matt Karolian   AI improves publishing

P. Kim Bui   The year journalism teaches again

Priya Ganapati   Mobile websites are ready for reinvention

Nathalie Malinarich   Making it easy

Dannagal G. Young   The return of the gatekeepers

Mike Ragsdale   A smarter information diet

Megan H. Chan   Cultural reporting goes mainstream

Michael Kuntz   Trust is the new click

Ray Soto   VR moves from experiments to immersion

Corey Ford   The year of the rebelpreneur

Andrew Haeg   The year of listening

Reyhan Harmanci   Bear witness — but then what?

Valérie Bélair-Gagnon   Truthiness in private spaces

Annemarie Dooling   UGC as a path out of the bubble

Michael Oreskes   Reversing the erosion of democracy

Tressie McMillan Cottom   A path through the media’s coming legitimacy crisis

Richard J. Tofel   The country doesn’t trust us — but they do believe us

Peter Sterne   A dangerous anti-press mix

Tim Herrera   The safe space of service journalism

Emily Goligoski   Incorporating audience feedback at scale

Amie Ferris-Rotman   Вслед за Россией

Tim Griggs   The year we stop taking sides

Molly de Aguiar   Philanthropists galvanize around news

Asma Khalid   The year of the newsy podcast

An Xiao Mina   2017 is for the attention innovators