Messaging apps go mainstream

“Journalists, newsrooms and editors will tell stories using the language of messaging apps — stickers, emojis, gifs, vertical video.”

samantha-barryMessaging apps will go mainstream in newsrooms. They will become essential tools in everyone’s distribution toolbox, and you’ll begin to hear “how do we message that” around the newsroom just like you hear “tweet it” today.

Journalists, newsrooms and editors will tell stories using the language of messaging apps — stickers, emojis, gifs, vertical video. They’ll reach new hyper connected young mobile audiences on Snapchat, Kik, Line, Facebook Messenger, WeChat, WhatsApp, and more. Newsrooms and audience development teams will invest in one-to-one and one-to-peer sharing, and explore the monetization opportunities for media companies in this mobile space.

Samantha Barry is senior director of social news at CNN.

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