Native ads are still very confusing to many readers, a new survey suggests

Can readers tell the difference between news stories produced by a publisher’s editorial arm and the sometimes slippery — but often lucrative — native advertising that runs on publishers’ sites? Forty-four percent of people shown a native ad couldn’t correctly identify the company that had paid for it, according to recent findings released by the … Continue reading Native ads are still very confusing to many readers, a new survey suggests