Time to pay up

“Websites and email newsletters will remain the two most important tools for independent news publishing and distribution, three decades running.”

1. We will all finally accept Facebook for what it is — a nice place to share photos of family and friends and pets, a handy marketing tool, and a fragmented echo chamber that is inhospitable to public service journalism.

mark-armstrong2. The news media will get more serious about subscriptions. Financial support from readers will be even more necessary to help protect them from government intervention and from new legal threats by aggrieved billionaires with fragile egos.

3. Those who simply play the viral content game will find themselves left out of the next era — where we must get more serious about the journalism we do, and why we do it, or the world’s readers will cast us off as unnecessary and pointless.

4. Some smart person will develop a WordPress plugin for creating Twitter threads on a blog and syndicating them, one-by-one, to Twitter.

5. Newspaper businesses will continue to consolidate, but still produce outstanding work with the resources they have. Fledgling digital news sites will launch, some startups will fold, and the last ones standing will be the ones you directly support with your money. (See No. 2, above.)

6. Websites and email newsletters will remain the two most important tools for independent news publishing and distribution, three decades running.

Mark Armstrong is the founder of Longreads and editor at Automattic & WordPress.com.

Sydette Harry   Facing journalism’s history

Mary Meehan   Feeling blue in a red state

Tim Herrera   The safe space of service journalism

Sarah Marshall   Focusing on the why of the click

Megan H. Chan   Cultural reporting goes mainstream

Mira Lowe   News literacy, bias, and “Hamilton”

Valérie Bélair-Gagnon   Truthiness in private spaces

Keren Goldshlager   Defining a focus, and then saying no

Kathleen Kingsbury   Print as a premium offering

Rachel Sklar   Women are going to get loud

Lee Glendinning   A call for great editing

Joanne Lipman   The year of the drone, really

Ariane Bernard   Better data about your users

Juan Luis Sánchez   Your predictions are our present

Kawandeep Virdee   Moving deeper than the machine of clicks

Priya Ganapati   Mobile websites are ready for reinvention

Andrea Silenzi   Podcasts dive into breaking news analysis

Andrew Losowsky   Building our own communities

Liz McMillen   The year of deep insights

Mario García   Virtual reality on mobile leaps forward

Michael Kuntz   Trust is the new click

Peter Sterne   A dangerous anti-press mix

Nathalie Malinarich   Making it easy

Geetika Rudra   Journalism is community

Vivian Schiller   Tested like never before

Jonathan Stray   A boom in responsible conservative media

M. Scott Havens   Quality advertising to pair with quality content

Laura Walker   Authentic voices, not fake news

Emi Kolawole   From empathy to community

Alice Antheaume   A new test for French media

Claire Wardle   Verification takes center stage

Coleen O'Lear   Back to basics

Mathew Ingram   The Faustian Facebook dance continues

Juliette De Maeyer and Dominique Trudel   A rebirth of populist journalism

Sam Ford   The year we talk about our awful metrics

Ernst-Jan Pfauth   Earn trust by working for (and with) readers

Tanya Cordrey   The resurgence of reach

Millie Tran   International expansion without colonial overtones

Guy Raz   Inspiration and hope will matter more than ever

Francesco Marconi   The year of augmented writing

Tressie McMillan Cottom   A path through the media’s coming legitimacy crisis

Ken Schwencke   Disaggregation and collection

Amy Webb   Journalism as a service

Gabriel Snyder   The aberration of 20th-century journalism

Adam Thomas   The coming collaboration across Europe

Helen Havlak   Chasing mobile search results

Mary Walter-Brown   Getting comfortable asking for money

Moreno Cruz Osório   The year of transparency in Brazilian journalism

Taylor Lorenz   “Selfie journalism” becomes a thing

Rachel Schallom   Stop flying over the flyover states

Swati Sharma   Failing diversity is failing journalism

Andrew Ramsammy   Rise of the rebel journalist

Dan Colarusso   Let’s make live video we can love

Ståle Grut   The battle for high-quality VR

Ray Soto   VR moves from experiments to immersion

Melody Kramer   Radically rethinking design

Dannagal G. Young   The return of the gatekeepers

Elizabeth Jensen   Trust depends on the details

Aja Bogdanoff   Comments start pulling their weight

Reyhan Harmanci   Bear witness — but then what?

Scott Dodd   Nonprofits team up for impact

Pablo Boczkowski   Fake news and the future of journalism

Javaun Moradi   What can we own?

Cory Haik   Navigating power in Trump’s America

Alberto Cairo   Communicating uncertainty to our readers

Liz Danzico   The triumph of the small

Jon Slade   Trusted news, at a premium

Christopher Meighan   Unlocking a deeper mobile experience

Almar Latour   Thanks, #fakenews

Michael Oreskes   Reversing the erosion of democracy

Richard J. Tofel   The country doesn’t trust us — but they do believe us

David Chavern   Fake news gets solved

Ryan McCarthy   Platforms grow up or grow more toxic

David Weigel   A test for online speech

Dan Gillmor   Fix the demand side of news too

Laura E. Davis   Show your work

Steve Henn   The next revolution is voice

Annemarie Dooling   UGC as a path out of the bubble

Mike Ragsdale   A smarter information diet

Samantha Barry   Messaging apps go mainstream

Dhiya Kuriakose   The year of digital detoxing

Umbreen Bhatti   A sense of journalists’ humanity

S.P. Sullivan   Baking transparency into our routines

Maria Bustillos   “It’s true — I saw it on Facebook”

Cindy Royal   Preparing the digital educator-scholar hybrid

Doris Truong   Connecting with diverse perspectives

Alexis Lloyd   Public trust for private realities

Ashley C. Woods   Local journalism will fight a new fight

Felix Salmon   Headlines matter

Eric Nuzum   Podcasting stratifies into hard layers

Burt Herman   Local news gets interesting

Jim Friedlich   A banner year for venture philanthropy

Rebekah Monson   Journalism is community-as-a-service

Renée Kaplan   Pure reach has reached its limit

Katie Zhu   The year of minority media

Andy Rossback   The year of the user

Matt Karolian   AI improves publishing

Nushin Rashidian   A rise in high-price, high-value subscriptions

Bill Adair   The year of the fact-checking bot

An Xiao Mina   2017 is for the attention innovators

Julia Beizer   Building a coherent core identity

Hillary Frey   Forests need to burn to regrow

Andrew Haeg   The year of listening

Carla Zanoni   Prioritizing emotional health

Bill Keller   A healthy skepticism about data

David Skok   What lies beyond paywalls

Libby Bawcombe   Kids board the podcast train

Rasmus Kleis Nielsen   News after advertising may look like news before advertising

Nicholas Quah   Podcasting’s coming class war

Molly de Aguiar   Philanthropists galvanize around news

Ole Reißmann   Un-faking the news

Mandy Velez   The audience is the source and the story

Matt Waite   The people running the media are the problem

Rubina Madan Fillion   Snapchat grows up

Sara M. Watson   There is no neutral interface

Errin Haines Whack   Chaos or community?

Margarita Noriega   From pinning tweets to tweeting pins

Corey Ford   The year of the rebelpreneur

Jeremy Barr   A terrible year for Tiers B through D

Tracie Powell   Building reader relationships

Caitlin Thompson   High touch, high value

Amie Ferris-Rotman   Вслед за Россией

Sue Schardt   Objectivity, fairness, balance, and love

Robert Hernandez   History will exclude you, again

Olivia Ma   The year collaboration beats competition

Asma Khalid   The year of the newsy podcast

Trushar Barot   API or die

Anita Zielina   The sales funnel reaches (and changes) the newsroom

Carrie Brown-Smith   We won’t do enough

Emily Goligoski   Incorporating audience feedback at scale

Tim Griggs   The year we stop taking sides

Erin Pettigrew   A year of reflection in tech

Sarah Wolozin   Virtual reality on the open web

Jonathan Hunt   Measurement companies get with the times

Amy O'Leary   Not just covering communities, reaching them

Lam Thuy Vo   The primary source in the age of mechanical multiplication

Mark Armstrong   Time to pay up

Erin Millar   The bottom falls out of Canadian media

P. Kim Bui   The year journalism teaches again

Zizi Papacharissi   Distracted journalism looks in the mirror