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PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down
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Archives: March 2016

A stern self-analysis: “We inflate our importance. We can’t confess to weaknesses and certainly can’t show them. We don’t surprise often enough. We try too little that is really new. We set the wrong priorities.”
Following the launch of the Modern Love podcast earlier this year, the Times plans to launch several new shows this year, backed by advertising and designed to draw broad audiences.
Kelly McEvers: “A lot of the great storytelling podcasts happen in the studio. I hope ours opens the door to people thinking more about what you can do in the field, when things don’t go as planned and are unexpected.”
The British newspaper was previously using five separate online publishing systems, each of which larded up the publishing process with dozens of fiddly steps.
The papers are behind a hard paywall, and their platforms will be updated four times each day to correspond with peaks in readership.
New podcast companies aren’t “working to solve the journalistic problem that a legacy organization like NPR fights to negotiate.”
“There’s all this information sitting out there that everyone has access to, but nobody has any idea that it’s even there. That’s the basis of the project.”
“With video on the web, the most important thing is that you meet the audience eye to eye.”