With increasingly product-driven thinking, the Times’ Well is breaking out of the news cycle — through VR, evergreen newsletters, and how-to guides — in an attempt to connect more deeply with readers.
A new Reuters Institute report reaffirms familiar trendlines in digital publishing: “People are using mobile more and more, but we are not yet getting the revenue out of it that we would like to get.”
The $4-a-month app, which launched in January, was an attempt to reach readers outside the U.K. and find a new revenue stream outside The Times’ usual strict paywall.
Quah, Nicholas. "Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Sep. 2016. Web. 16 Apr. 2024.
APA
Quah, N. (2016, Sep. 27). Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2016/09/hot-pod-will-the-next-wave-of-audio-advertising-make-podcasts-sounds-like-yuck-commercial-radio/
Chicago
Quah, Nicholas. "Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?." Nieman Journalism Lab. Last modified September 27, 2016. Accessed April 16, 2024. https://www.niemanlab.org/2016/09/hot-pod-will-the-next-wave-of-audio-advertising-make-podcasts-sounds-like-yuck-commercial-radio/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/09/hot-pod-will-the-next-wave-of-audio-advertising-make-podcasts-sounds-like-yuck-commercial-radio/
| title = Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 27 September 2016
| accessdate = 16 April 2024
| ref = {{harvid|Quah|2016}}
}}
