Nieman Foundation at Harvard
This Indian startup wants to free — and find stories in — public data that’s messy and inaccessible
ABOUT                    SUBSCRIBE
Jan. 5, 2017, 11:51 a.m.
Business Models
LINK:  ➚   |   Posted by: Laura Hazard Owen   |   January 5, 2017

Tasty: The Cookbook, from BuzzFeed’s wildly popular cooking vertical Tasty, is not only not sold in bookstores, it’s also not sold on Amazon. You can buy it in one place, this website, and people are doing that: Bloomberg reports that the customizable cookbook — you choose which categories you want in it, and it’s printed on demand — has sold more than 100,000 copies since it launched in November.

This number is enough to actually make the book one of the bestselling cookbooks of 2016, though because it is only sold through BuzzFeed’s website you won’t find it on a bestseller list. Nielsen BookScan’s list of bestselling cookbooks for 2015 (the 2016 list isn’t available yet) is here. The Tasty cookbook would be at number 9, right ahead of rancher-turned-celebrity-chef-and-Food-Network-Star The Pioneer Woman, for sales it’s achieved in just two months.

From Bloomberg:

“BuzzFeed’s cookbook ranges from $24 in paperback to $39 for a gift set that includes a hardcover cookbook and apron. BuzzFeed declined to provide revenue figures, but given those prices, sales would range between $2.4 million and $3.9 million.”

The book is promoted in the banner of the Tasty Facebook page, with a “Shop Now” link. If you go to the Tasty website right now, you won’t see it promoted anywhere.

On Christmas morning, it brought people to tears.

Show tags Show comments / Leave a comment
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
This Indian startup wants to free — and find stories in — public data that’s messy and inaccessible
What is the state of philanthropy in India? Why are girls dropping out from certain schools at higher rates? How India Lives looks for the answers to these types of questions other organizations have, in publicly available data.
Newsonomics: “Retiring” from Tronc, what is Michael Ferro up to?
Three possibilities: Tronc merges with Gannett, Ferro tries to take the company private, or — maybe — Tronc begins to act more like a normal company.
Live life like a local: Whereby.Us adds two more cities to its growing roster
“I want people to enjoy the newsletter like they would a nice conversation over coffee or a cocktail or while sitting in a wooden swing on a porch.”