Here’s how this Norwegian publisher built a successful digital subscription model for local news

Three years ago, the Norwegian publisher Amedia, which owns 62 local and regional outlets across the country, introduced a digital subscription strategy, starting with a universal login system across all its newspapers’ platforms it called aID. And it’s found remarkable success: Since launching in April 2014, the company has signed up about 130,000 digital subscribers … Continue reading Here’s how this Norwegian publisher built a successful digital subscription model for local news