Nieman Foundation at Harvard
The New York Times’s morning news (“narrative news“) podcast will soon come out on weekends as well. Other ambitious Serial-style audio shows are also in the works, the company announced at its NewFront presentation in New York Monday morning.
Last year: "the future is VR." This year: "audio." @nytimes #NewFronts pic.twitter.com/WHQoHFr6oQ
— Ben Winkler (@bwinkl3r) May 1, 2017
Announced plans for weekend edition of The Daily and future Serial-style shows https://t.co/CLWlmAk388
— Michael Calderone (@mlcalderone) May 1, 2017
By mid-April, The Daily had been downloaded and streamed a combined 20 million times since launch, but it’s looking for more: You’ll now also be able to listen to The Daily, as well as other Times podcasts, on Spotify.
. @nytimes and @Spotify announce that nyt podcasts — including The Daily — will now be available on Spotify #newfronts 👯
— Linda Zebian (@lindazebian) May 1, 2017
Other fun tidbits from the morning’s presentation:
When @nytimes partnered with BMW for #TheDaily they guaranteed 750,000 listens but streams are around 25 million #newfronts
— Jeanine Poggi (@jpoggi) May 1, 2017
NYT's video traffic on its site is up 40% from last year. Facebook video is up 660% 😳
— Lauren Johnson (@LaurenJohnson) May 1, 2017
Also, what?
#1 search term on @NYTimes two years ago: "chicken." #thegooseishard #newfronts
— Ben Winkler (@bwinkl3r) May 1, 2017
The Interactive Advertising Bureau-sponsored NewFront are a week’s worth of live press releases (h/t my colleague for the observation) from digital media companies preparing to impress advertisers, so there will surely be more tidbits. Follow along on Twitter.
