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Archives: October 25, 2017

One of the most confusing efforts to fund journalism in recent memory is inching closer to reality.
Led by the cofounder of Square, Invisibly promises “four-figure CPMs” and a way to make big money off readers who won’t subscribe. It says it has most of the U.S. digital news industry on board. But is it just “an ad network dressed up as a savior for news sites”?