Nieman Foundation at Harvard
HOME
          
LATEST STORY
“The media is in crisis”: Jonah Peretti lays out his vision for a more diversified BuzzFeed
ABOUT                    SUBSCRIBE
Nov. 29, 2017, 9:49 a.m.
Reporting & Production

Taking a cue from ProPublica, The Trace is partnering with local TV stations to report major gun stories

“We want to make sure reporters have what they need to do this work and see us as a valuable resource to help them do it.”

The role of gun thefts in crimes in is a big, complex issue in the U.S., and to cover it, single-topic gun issues news site The Trace needed some help.

Last week, the site published Missing Pieces, the product of a deep, yearlong investigation into how stolen firearms have been used to commit crimes. The numbers are staggering: After poring through the data, reporters found more than 23,000 stolen firearms recovered by police between 2010 and 2016 — most of which had been used in crimes, including carjackings, kidnappings, and armed robberies. Gun owners had bought guns to fight off crime, but were unwittingly helping people commit it.

The Trace didn’t reach these findings alone. To produce the story, the organization teamed up with over a dozen local NBC television stations, which each took the lead in chasing down data in their respective markets. The partners together collected more than 800,000 records from 1,054 law enforcement agencies in 36 states and the District of Columbia. It’s a valuable, if incomplete, set of data that The Trace hopes other reporters and researchers can build on. Along with its reporting, the organization also uploaded the entire dataset to its website for free.

Offering that data is part of The Trace’s mission “to improve quality of reporting on this issue across the board, even if we don’t see any traffic come back to us,’ said Akoto Ofori-Atta, its senior editor. “What’s important is we give as many people as possible access to good information about the issue. Opening up the data is an extension of who we are and how we see ourselves in the journalism world. We want to make sure reporters have what they need to do this work and see us as a valuable resource to help them do it.”

Trace editorial director James Burnett said that the organization owes much of its approach to partnerships and open data to ProPublica, which has pioneered similar partnership models for nearly a decade. “We have to give credit where its due to all the others who have a practice of doing things like this,” he said.

Missing Pieces doesn’t focus exclusively on data, however. Brian Freskos, the lead reporter on the project, and local NBC colleagues talked to people like 19-year-old Aysia Quinn, who was shot by a stray bullet from a stolen gun. Burnett said that The Trace’s gun coverage would not be complete without it spending time talking about the human dimension of the issue, which ‘is important to keep in mind even as we bring in new data in to the public realm on the topic.”

This coverage has helped cement The Trace’s status and authority among other news organizations covering gun issues. Since its launch, the site has worked with more than 46 news organizations (including The Guardian, The Tampa Bay Times, and The New Yorker), some of which have partnered on reporting projects, while others have merely republished The Trace’s reporting. The site, now at 12 full-time staffers, has been cited over a thousand times since its launch in 2015, said Ofori-Atta.

The Trace’s coverage of gun theft ties into its larger mission to cover the kind of gun stories that don’t draw the big headlines at mainstream news organizations, which dial up their gun coverage after mass shootings but spend comparatively little time on the topic when interest fades. The Trace in contrast, spends the bulk of its time covering the “causes, origins, and contributing factors to gun violence that makes up 98 percent of fatalities and includes multiples more of non fatal shootings,” Burnett said.

At the same time, The Trace — which was initially funded with money from Michael Bloomberg’s Everytown for Gun Safety pro-gun control group — has also tried to be attuned to the small windows of increased public interest in gun issues that arise in the wake of mass shootings. After October’s Las Vegas shooting, for example, the site posted a tweetstorm putting the event within the context of the gun violence that occurs daily around the U.S. The response was illustrated with charts, data, and links to The Trace’s previous coverage.

Burnett compared the site’s role in these situations to that of the typical trade publication, which day to day has an “expert super-engaged audience,” but which can occasionally broaden to “people who are only going to be interested when we’re covering the story of the week. We have to use the moment to give them the big picture.”

As The Trace wrote at its launch: “We do bring a point of view to the issue of gun violence: We believe there is too much of it. But our focus is on a related problem: the shortage of information on the subject at large.”

Photo of a row of shotguns by Mitch Barie used under a Creative Commons license.

POSTED     Nov. 29, 2017, 9:49 a.m.
SEE MORE ON Reporting & Production
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
“The media is in crisis”: Jonah Peretti lays out his vision for a more diversified BuzzFeed
The Facebook-Google duolopy has become an intractable problem for media companies today. BuzzFeed thinks more diversified revenue streams are a partial solution.
Self-help as a publishing strategy
“There is no blueprint for these sorts of projects, because they are built on personality and trust. One size does not fit all. They require building a content feedback loop that requires dedication and resources.”
The end is already here
“Better to be consumed in the nuclear blast than to live rummaging among the ruins. Those of us still left in the business are the poor survivors. We’ve peered into the cannibals’ cellar.”