Most news organizations have failed to truly transform over the past few years. Any innovation and change initiatives have been little more than tinkering.
2017 was a particularly bad year for this, with numerous publishers apparently pursuing a strategy of howling in protest against Google and Facebook as well loudly as shouting “I told you so” with the recent news of revenue disappointment and cutbacks at firms such as BuzzFeed.
2018 will undoubtedly bring more of the same — but the industry will finally see the first seeds of radical reinvention. We will see most change in 2018 in three main areas:
Tanya Cordrey is a digital non-executive director, former Schibsted board member, and former chief digital officer at Guardian News & Media.
Taylor Lorenz Social and media will split
Kawandeep Virdee Zines had it right all along
Rachel Schallom Better design helps differentiate opinion and news
Caitlin Thompson Podcasting models mature and diversify
Sam Sanders Shine the light on ourselves
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
AX Mina Memes and visuals come to the fore
Evie Nagy Pivot to mobile video frustration
Matt Carlson Attacks on the press will get worse
Mariano Blejman News games rule
Will Sommer The year local media gets conservative
Mary Walter-Brown Show a little vulnerability
Alexios Mantzarlis Moving fake news research out of the lab
Damon Krukowski Reviving the alt-weekly soul
Joanne Lipman Journalists inventing revenue streams
Juleyka Lantigua Women of color will reclaim and monetize our time
Lam Thuy Vo Breaking free from the tyranny of the loudest
Ruth Palmer Risks will grow for news subjects — especially minorities
Francesco Marconi The year of machine-to-machine journalism
Claire Wardle Disinformation gets worse
Renée Kaplan The year of quiet adjustments (shhh)
Alfred Hermida Going beyond mobile-first
Mike Caulfield Refactoring media literacy for the networked age
Alastair Coote The year of self-improvement
S. Mitra Kalita The arc of news and audience
Miguel Castro The arrival of the impact producer
Andrew Haeg The year journalists become relationship builders
Federica Cherubini The rise of bridge roles in news organizations
Rachel Davis Mersey AI, with real smarts
Molly de Aguiar Good journalism won’t be enough
Mariana Moura Santos Think local, act global
Michelle Garcia Navigating journalistic transparency
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Dan Shanoff You down with OTT? (Yeah, DTC)
Cory Haik Suffering from realness, pivoting to impact
Adam Thomas Sharing is caring: The year of the mentor
Julia B. Chan Looking for loyalty in all the right places
Debra Adams Simmons And a woman shall lead them
Heather Bryant Building the ecosystems for collaboration
Cristina Wilson The year of the Instagram Story
Jennifer Coogan The future is female
Daniel Trielli The rich get richer, the poor scramble
Craig Newmark Working together toward sustainable solutions
Pia Frey Address users as individuals
Mary Meehan Real lives are at stake in rural areas
Gordon Crovitz Serving readers over advertisers
Sarah Marshall Loyalty as the key performance indicator
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Jim Moroney Newspapers have to be good enough for readers to pay for
Dannagal G. Young Stop covering politics as a game
Ray Soto VR reaches the next level
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Tamar Charney We get serious about algorithms
Vanessa K. DeLuca Women’s voices take center stage
Carlos Martínez de la Serna The new journalism commons
Luke O'Neil The end is already here
Jarrod Dicker Honesty in advertising
Bill Keller A growing turn to philanthropy
Sydette Harry Listen to your corner and watch for the hook
Hannah Cassius The year of the echo-chamber escapists
Amy Webb Listen to weak signals
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Jim Brady With the people, not just of the people
Doris Truong Computer vision vs. the Internet vigilantes
Mi-Ai Parrish Blockchain and trust
Julia Beizer A longer view on the pivot
Kim Fox Audience teams diversify their approach
Amy King Let’s amplify visual voice
Dheerja Kaur Fun with subscription products
Ernst-Jan Pfauth Publishing less to give readers more
Feli Sánchez The year for guerrilla user research
Monika Bauerlein The firehose of falsehood
Jassim Ahmad Thriving on change
Amie Ferris-Rotman More female reporters abroad (please)
Frédéric Filloux External forces
Trushar Barot The Jio-fication of India
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Matt DeRienzo A recession, then a collapse
Juliette De Maeyer A responsible press criticism
Errin Haines At the ballot, it’s time to count black women
Emily Goligoski Looking beyond news for inspiration
Jennifer Choi Standing up for us and for each other
Jesse Holcomb Information disorder, coming to a congressional district near you
Michael Kuntz The only pivot that might work
Rick Berke Value is the watchword
Mira Lowe The year of the local watchdog
Kinsey Wilson Facebook and Google: Help out or pay up
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Joanne McNeil Gatekeeping the gatekeepers
Kathleen McElroy Building a news video experience native to mobile
Kyle Ellis Let’s build our way out of this
C.W. Anderson The social media apocalypse
Marie Gilot No assholes allowed
P. Kim Bui The reckoning is only beginning
Alice Antheaume Are you fluent in AI?
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Zizi Papacharissi Women come back
Matt Thompson Here come the attention managers
Edward Roussel Eyes, ears, and brains
Tim Carmody Watch out for Spotify
Raju Narisetti Mirror, mirror on the wall
Alan Soon The rise of start of psychographic, micro-targeted media
Lanre Akinola Making noise is not a strategy
Brian Lam Sketchy ethics around product reviews
Jamie Mottram From pageviews to t-shirts
Cindy Royal Your journalism curriculum is obsolete
Corey Johnson The pro-fact resistance
Justin Kosslyn The year journalists become digital security experts
Ståle Grut Reclaiming audience interaction from social networks
Mandy Velez texting is lit rn, fam
Andrew Losowsky The year of resilience
Nikki Usher The year of The Washington Post
Aron Pilhofer We can’t leave the business to the business side any more
Eric Nuzum Beyond the narrative arc
Pete Brown Push alerts, personalized
Pablo Boczkowski The rise of skeptical reading
Yvonne Leow The rise of video messaging
Jacqui Cheng Retailers move into content
Umbreen Bhatti The trust problem isn’t new
David Skok Finding an information-life balance
Kristen Muller The year of the voter
Nushin Rashidian Publishers seek ad dollar alternatives
Raney Aronson-Rath Transparency is the antidote to fake news
José Zamora Revenue-first journalism
Rodney Benson Better, less read, and less trusted
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Nicholas Quah Stop talking trash about young people
Andrew Ramsammy The year ownership mattered
Tanya Cordrey Finally, the seeds of radical reinvention
Eric Ulken The year local publishers get smart(er) about change
Mario García Storytelling finally adapts to mobile
Charo Henríquez Training is an investment, not an expense
Sam Ford The year of investing in processes
Richard Tofel The platforms’ power demands more reporters’ attention
Borja Echevarría TV goes digital, digital goes TV
Michelle Ferrier The year of the great reckoning
Jessica Parker Gilbert Design connects storytelling and strategy
Imaeyen Ibanga Longform video leads the way
Basile Simon We need better career paths for news nerds
Corey Ford The empire strikes back
Niketa Patel Live journalism comes of age
Manoush Zomorodi Self-help as a publishing strategy
Hossein Derakhshan Television has won
Laura E. Davis Writing answers before you know the question
Tanzina Vega It’s time for media companies to #PassTheMic
Caitria O'Neill The new court of public opinion
Sally Lehrman Trust comes first
Monique Judge Letting black women tell their own stories
Steve Grove The midterms are an opportunity
Christopher Meighan Passive partnership is in the rearview
Rubina Madan Fillion Unlocking the potential of AI
Rodney Gibbs Tech workers turn to journalism
Joyce Barnathan It will be harder to bury the news
Jared Newman Venture funding and digital news don’t mix
Tracie Powell The muting of underserved voices
Sara M. Watson Feeds will open up to new user-determined filters
Matt Boggie The intellectual equivalent of the Dead Sea
Vivian Schiller Pivot to tomorrow
Emma Carew Grovum Newsroom culture becomes a priority
Carrie Brown-Smith Transparency finally takes off