Jump the niche

“The social web overtakes, exhausts, exhilarates, spreads, connects, reinforces, divides. Hashtag power. Deep in the niche, it’s easy to ignore those without time or equipment or mind space or care to be in the game.”

Smarts critique smarts who share with smarts who thumbs up or down or comments. Trump pro or con critiques Trump pro or con who shares with Trump pro or con who thumbs up or down or comments. Blue/Green/Red critiques Blue/Green/Red who shares with Blue/Green/Red who thumbs up or down or comments.

#metoo jumps the niche. Or does it?

The social web overtakes, exhausts, exhilarates, spreads, connects, reinforces, divides. Hashtag power. Deep in the niche, it’s easy to ignore those without time or equipment or mind space or care to be in the game.

Hello net neutrality! Goodbye!

What happens if we don’t trust The Social?

People eat together, pray, argue, dance, watch, listen. The physical space of community is an opening frontier where we will turn, more and more, to share and make our stories.

Sue Schardt is CEO of AIR.

Andrew Haeg   The year journalists become relationship builders

Ruth Palmer   Risks will grow for news subjects — especially minorities

Kelsey Proud   No, no, no

Renée Kaplan   The year of quiet adjustments (shhh)

Michelle Garcia   Navigating journalistic transparency

Sam Ford   The year of investing in processes

Imaeyen Ibanga   Longform video leads the way

John Keefe   Scooped by AI

Dheerja Kaur   Fun with subscription products

Yvonne Leow   The rise of video messaging

Sara M. Watson   Feeds will open up to new user-determined filters

Bill Keller   A growing turn to philanthropy

Pia Frey   Address users as individuals

José Zamora   Revenue-first journalism

Nathalie Malinarich   Peak push

Corey Johnson   The pro-fact resistance

Amy King   Let’s amplify visual voice

Rachel Schallom   Better design helps differentiate opinion and news

Rubina Madan Fillion   Unlocking the potential of AI

Jarrod Dicker   Honesty in advertising

Hossein Derakhshan   Television has won

Miguel Castro   The arrival of the impact producer

Frédéric Filloux   External forces

Edward Roussel   Eyes, ears, and brains

Matt Carlson   Attacks on the press will get worse

Borja Echevarría   TV goes digital, digital goes TV

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Vanessa K. DeLuca   Women’s voices take center stage

Alexios Mantzarlis   Moving fake news research out of the lab

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Marie Gilot   No assholes allowed

Jacqui Cheng   Retailers move into content

Rick Berke   Value is the watchword

Adam Thomas   Sharing is caring: The year of the mentor

Kathleen McElroy   Building a news video experience native to mobile

Sarah Marshall   Loyalty as the key performance indicator

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Andrew Losowsky   The year of resilience

Sam Sanders   Shine the light on ourselves

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Damon Krukowski   Reviving the alt-weekly soul

Andrew Ramsammy   The year ownership mattered

Pete Brown   Push alerts, personalized

P. Kim Bui   The reckoning is only beginning

Joyce Barnathan   It will be harder to bury the news

Mariano Blejman   News games rule

Ernst-Jan Pfauth   Publishing less to give readers more

Jassim Ahmad   Thriving on change

C.W. Anderson   The social media apocalypse

Errin Haines Whack   At the ballot, it’s time to count black women

Laura E. Davis   Writing answers before you know the question

Sally Lehrman   Trust comes first

Federica Cherubini   The rise of bridge roles in news organizations

Tracie Powell   The muting of underserved voices

Neha Gandhi   Filler killers

Dan Newman   A return to trust

Mandy Velez   texting is lit rn, fam

Ståle Grut   Reclaiming audience interaction from social networks

Nikki Usher   The year of The Washington Post

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Cristina Wilson   The year of the Instagram Story

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Lanre Akinola   Making noise is not a strategy

Alastair Coote   The year of self-improvement

Molly de Aguiar   Good journalism won’t be enough

Jennifer Coogan   The future is female

Evie Nagy   Pivot to mobile video frustration

Jake Levine   The return to now

Charo Henríquez   Training is an investment, not an expense

Vivian Schiller   Pivot to tomorrow

Carrie Brown-Smith   Transparency finally takes off

Mi-Ai Parrish   Blockchain and trust

Eric Ulken   The year local publishers get smart(er) about change

Eric Nuzum   Beyond the narrative arc

Alice Antheaume   Are you fluent in AI?

Rodney Gibbs   Tech workers turn to journalism

Tamar Charney   We get serious about algorithms

Niketa Patel   Live journalism comes of age

Monique Judge   Letting black women tell their own stories

Jamie Mottram   From pageviews to t-shirts

Justin Kosslyn   The year journalists become digital security experts

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Craig Newmark   Working together toward sustainable solutions

Michelle Ferrier   The year of the great reckoning

Michael Kuntz   The only pivot that might work

Kristen Muller   The year of the voter

Amie Ferris-Rotman   More female reporters abroad (please)

Aron Pilhofer   We can’t leave the business to the business side any more

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Tanzina Vega   It’s time for media companies to #PassTheMic

Rachel Davis Mersey   AI, with real smarts

Matt Boggie   The intellectual equivalent of the Dead Sea

Sydette Harry   Listen to your corner and watch for the hook

Raney Aronson-Rath   Transparency is the antidote to fake news

Jim Moroney   Newspapers have to be good enough for readers to pay for

Claire Wardle   Disinformation gets worse

S. Mitra Kalita   The arc of news and audience

Paul Ford   Go global

Kim Fox   Audience teams diversify their approach

Caitria O'Neill   The new court of public opinion

Tim Carmody   Watch out for Spotify

Dan Shanoff   You down with OTT? (Yeah, DTC)

Amy Webb   Listen to weak signals

Kawandeep Virdee   Zines had it right all along

Debra Adams Simmons   And a woman shall lead them

Mario García   Storytelling finally adapts to mobile

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Emma Carew Grovum   Newsroom culture becomes a priority

Corey Ford   The empire strikes back

Rodney Benson   Better, less read, and less trusted

Jennifer Choi   Standing up for us and for each other

Hannah Cassius   The year of the echo-chamber escapists

Brian Lam   Sketchy ethics around product reviews

Cindy Royal   Your journalism curriculum is obsolete

Joanne Lipman   Journalists inventing revenue streams

Sue Schardt   Jump the niche

Nicholas Quah   Stop talking trash about young people

Basile Simon   We need better career paths for news nerds

Zizi Papacharissi   Women come back

Emily Goligoski   Looking beyond news for inspiration

Mira Lowe   The year of the local watchdog

Manoush Zomorodi   Self-help as a publishing strategy

Alfred Hermida   Going beyond mobile-first

Cory Haik   Suffering from realness, pivoting to impact

Burt Herman   Things get real

Ariana Tobin   Too tired to tap

Trushar Barot   The Jio-fication of India

Alan Soon   The rise of start of psychographic, micro-targeted media

Matt Thompson   Here come the attention managers

Caitlin Thompson   Podcasting models mature and diversify

Nancy Watzman   Know thy TV

Jim Brady   With the people, not just of the people

Lucas Graves   From algorithms to institutions

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Felix Salmon   Covering bitcoin while owning bitcoin

Jesse Holcomb   Information disorder, coming to a congressional district near you

Jared Newman   Venture funding and digital news don’t mix

An Xiao Mina   Memes and visuals come to the fore

Mariana Moura Santos   Think local, act global

Will Sommer   The year local media gets conservative

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

David Skok   Finding an information-life balance

Mary Meehan   Real lives are at stake in rural areas

Feli Sánchez   The year for guerrilla user research

Pablo Boczkowski   The rise of skeptical reading

Mike Caulfield   Refactoring media literacy for the networked age

Carlos Martínez de la Serna   The new journalism commons

Julia Beizer   A longer view on the pivot

Julia B. Chan   Looking for loyalty in all the right places

Luke O'Neil   The end is already here

Matt DeRienzo   A recession, then a collapse

Juliette De Maeyer   A responsible press criticism

Heather Bryant   Building the ecosystems for collaboration

Francesco Marconi   The year of machine-to-machine journalism

Monika Bauerlein   The firehose of falsehood

Elizabeth Jensen   Show your work

Raju Narisetti   Mirror, mirror on the wall

Umbreen Bhatti   The trust problem isn’t new

Kinsey Wilson   Facebook and Google: Help out or pay up

Nushin Rashidian   Publishers seek ad dollar alternatives

Doris Truong   Computer vision vs. the Internet vigilantes

L. Gordon Crovitz   Serving readers over advertisers

Almar Latour   Conquering calm

Jessica Parker Gilbert   Design connects storytelling and strategy

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Mary Walter-Brown   Show a little vulnerability

Steve Grove   The midterms are an opportunity

Christopher Meighan   Passive partnership is in the rearview

Taylor Lorenz   Social and media will split

Ray Soto   VR reaches the next level

Daniel Trielli   The rich get richer, the poor scramble

Tanya Cordrey   Finally, the seeds of radical reinvention

Kyle Ellis   Let’s build our way out of this

Joanne McNeil   Gatekeeping the gatekeepers

Usha Sahay   Wallets get opened

Dannagal G. Young   Stop covering politics as a game