Pivot to mobile video frustration

“I think that the short-term gains of the infamous “pivot to video” tactic — that it brings in more advertising dollars — will start to plummet as publishers and advertisers realize that this isn’t the content that consumers actually want.”

I think that the short-term gains of the infamous “pivot to video” tactic — that it brings in more advertising dollars — will start to plummet as publishers and advertisers realize that this isn’t the content that consumers actually want.

So many more people are consuming news and content on phones, and video on mobile is notoriously flawed, so people’s frustration with the lag and the ads will lead to a big drop in readership and time on site for the publishers who have put all their eggs in that basket (and let go of so many talented writers in the process). I don’t have a lot of faith, however, that they’ll re-pivot to more longform or investigative writing.

Evie Nagy is a senior editor at Slack.

Monika Bauerlein   The firehose of falsehood

Sue Schardt   Jump the niche

Daniel Trielli   The rich get richer, the poor scramble

Sally Lehrman   Trust comes first

Nancy Watzman   Know thy TV

Laura E. Davis   Writing answers before you know the question

Mi-Ai Parrish   Blockchain and trust

Michael Kuntz   The only pivot that might work

Usha Sahay   Wallets get opened

Brian Lam   Sketchy ethics around product reviews

Tracie Powell   The muting of underserved voices

Damon Krukowski   Reviving the alt-weekly soul

Miguel Castro   The arrival of the impact producer

Umbreen Bhatti   The trust problem isn’t new

Tanya Cordrey   Finally, the seeds of radical reinvention

Emma Carew Grovum   Newsroom culture becomes a priority

Corey Johnson   The pro-fact resistance

Rachel Davis Mersey   AI, with real smarts

Andrew Losowsky   The year of resilience

Eric Nuzum   Beyond the narrative arc

Craig Newmark   Working together toward sustainable solutions

Claire Wardle   Disinformation gets worse

Doris Truong   Computer vision vs. the Internet vigilantes

Edward Roussel   Eyes, ears, and brains

Ray Soto   VR reaches the next level

Basile Simon   We need better career paths for news nerds

Amie Ferris-Rotman   More female reporters abroad (please)

Kelsey Proud   No, no, no

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Cristina Wilson   The year of the Instagram Story

Adam Thomas   Sharing is caring: The year of the mentor

Elizabeth Jensen   Show your work

Mike Caulfield   Refactoring media literacy for the networked age

Eric Ulken   The year local publishers get smart(er) about change

Francesco Marconi   The year of machine-to-machine journalism

Caitlin Thompson   Podcasting models mature and diversify

Alastair Coote   The year of self-improvement

Nicholas Quah   Stop talking trash about young people

Niketa Patel   Live journalism comes of age

Will Sommer   The year local media gets conservative

Trushar Barot   The Jio-fication of India

Jessica Parker Gilbert   Design connects storytelling and strategy

Molly de Aguiar   Good journalism won’t be enough

Alfred Hermida   Going beyond mobile-first

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Mariano Blejman   News games rule

Nikki Usher   The year of The Washington Post

José Zamora   Revenue-first journalism

Pete Brown   Push alerts, personalized

Marie Gilot   No assholes allowed

Carrie Brown-Smith   Transparency finally takes off

Joanne Lipman   Journalists inventing revenue streams

Matt Carlson   Attacks on the press will get worse

Vanessa K. DeLuca   Women’s voices take center stage

Cory Haik   Suffering from realness, pivoting to impact

Rodney Benson   Better, less read, and less trusted

Tim Carmody   Watch out for Spotify

L. Gordon Crovitz   Serving readers over advertisers

Sarah Marshall   Loyalty as the key performance indicator

Charo Henríquez   Training is an investment, not an expense

Nushin Rashidian   Publishers seek ad dollar alternatives

Jassim Ahmad   Thriving on change

Juliette De Maeyer   A responsible press criticism

Pablo Boczkowski   The rise of skeptical reading

Yvonne Leow   The rise of video messaging

Julia B. Chan   Looking for loyalty in all the right places

Dannagal G. Young   Stop covering politics as a game

Sydette Harry   Listen to your corner and watch for the hook

Vivian Schiller   Pivot to tomorrow

Joyce Barnathan   It will be harder to bury the news

Monique Judge   Letting black women tell their own stories

Luke O'Neil   The end is already here

C.W. Anderson   The social media apocalypse

Cindy Royal   Your journalism curriculum is obsolete

Neha Gandhi   Filler killers

Dan Shanoff   You down with OTT? (Yeah, DTC)

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Pia Frey   Address users as individuals

Sam Sanders   Shine the light on ourselves

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Borja Echevarría   TV goes digital, digital goes TV

Jesse Holcomb   Information disorder, coming to a congressional district near you

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Evie Nagy   Pivot to mobile video frustration

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Mariana Moura Santos   Think local, act global

An Xiao Mina   Memes and visuals come to the fore

Rachel Schallom   Better design helps differentiate opinion and news

Kyle Ellis   Let’s build our way out of this

Steve Grove   The midterms are an opportunity

Mandy Velez   texting is lit rn, fam

Taylor Lorenz   Social and media will split

Ruth Palmer   Risks will grow for news subjects — especially minorities

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Michelle Ferrier   The year of the great reckoning

Manoush Zomorodi   Self-help as a publishing strategy

Hannah Cassius   The year of the echo-chamber escapists

Jim Brady   With the people, not just of the people

Jennifer Choi   Standing up for us and for each other

Amy King   Let’s amplify visual voice

Zizi Papacharissi   Women come back

Rick Berke   Value is the watchword

Kinsey Wilson   Facebook and Google: Help out or pay up

Debra Adams Simmons   And a woman shall lead them

Bill Keller   A growing turn to philanthropy

Mira Lowe   The year of the local watchdog

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Michelle Garcia   Navigating journalistic transparency

P. Kim Bui   The reckoning is only beginning

Renée Kaplan   The year of quiet adjustments (shhh)

Jamie Mottram   From pageviews to t-shirts

Errin Haines Whack   At the ballot, it’s time to count black women

Jennifer Coogan   The future is female

Nathalie Malinarich   Peak push

Heather Bryant   Building the ecosystems for collaboration

Kristen Muller   The year of the voter

Joanne McNeil   Gatekeeping the gatekeepers

Tanzina Vega   It’s time for media companies to #PassTheMic

Matt Thompson   Here come the attention managers

S. Mitra Kalita   The arc of news and audience

Burt Herman   Things get real

Ernst-Jan Pfauth   Publishing less to give readers more

Lucas Graves   From algorithms to institutions

Mary Meehan   Real lives are at stake in rural areas

Sam Ford   The year of investing in processes

Felix Salmon   Covering bitcoin while owning bitcoin

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Rubina Madan Fillion   Unlocking the potential of AI

Matt Boggie   The intellectual equivalent of the Dead Sea

Jim Moroney   Newspapers have to be good enough for readers to pay for

Almar Latour   Conquering calm

Alice Antheaume   Are you fluent in AI?

Mario García   Storytelling finally adapts to mobile

Emily Goligoski   Looking beyond news for inspiration

Julia Beizer   A longer view on the pivot

Andrew Haeg   The year journalists become relationship builders

Federica Cherubini   The rise of bridge roles in news organizations

Tamar Charney   We get serious about algorithms

Ståle Grut   Reclaiming audience interaction from social networks

Caitria O'Neill   The new court of public opinion

Alan Soon   The rise of start of psychographic, micro-targeted media

Frédéric Filloux   External forces

Kim Fox   Audience teams diversify their approach

Imaeyen Ibanga   Longform video leads the way

Justin Kosslyn   The year journalists become digital security experts

Ariana Tobin   Too tired to tap

Aron Pilhofer   We can’t leave the business to the business side any more

Dheerja Kaur   Fun with subscription products

Mary Walter-Brown   Show a little vulnerability

Dan Newman   A return to trust

Christopher Meighan   Passive partnership is in the rearview

Richard J. Tofel   The platforms’ power demands more reporters’ attention

David Skok   Finding an information-life balance

Kathleen McElroy   Building a news video experience native to mobile

Corey Ford   The empire strikes back

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Rodney Gibbs   Tech workers turn to journalism

Alexios Mantzarlis   Moving fake news research out of the lab

Jarrod Dicker   Honesty in advertising

Paul Ford   Go global

Jared Newman   Venture funding and digital news don’t mix

Andrew Ramsammy   The year ownership mattered

Jake Levine   The return to now

Raju Narisetti   Mirror, mirror on the wall

Carlos Martínez de la Serna   The new journalism commons

Feli Sánchez   The year for guerrilla user research

Matt DeRienzo   A recession, then a collapse

Hossein Derakhshan   Television has won

John Keefe   Scooped by AI

Raney Aronson-Rath   Transparency is the antidote to fake news

Amy Webb   Listen to weak signals

Kawandeep Virdee   Zines had it right all along

Sara M. Watson   Feeds will open up to new user-determined filters

Jacqui Cheng   Retailers move into content

Lanre Akinola   Making noise is not a strategy

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms