Retailers move into content

“The challenge to Internet users will be the same challenge we face in all aspects of journalism these days: How do you decide who to trust, and which takes seem authentic?”

In 2018, we’ll see more retailers try to get in on the journalism and product review space. Already, we’ve seen a few major retailers dabble with hosting and creating their own editorial content in order to win over the trust of shoppers on their site, and this has been increasing at a slow clip throughout the last couple years.

The reason they’re doing this is because the way regular people do research on their interests and shop online is evolving. People are increasingly looking for what they feel is an “authentic” voice that speaks to them when it comes to learning about which products might be the best fit. They’re also looking at other user reviews more. Savvy online retailers recognize these trends and have shown interest in finding ways to provide that voice and perceived editorial approach on their own site with the goal of keeping valuable shoppers from wandering off somewhere else on the web.

I think we’ll continue to see this become more common in the year ahead, whether that is via retailers striking partnerships with outside editorial operations or them hiring their own writers and editors. The challenge to Internet users will be the same challenge we face in all aspects of journalism these days: How do you decide who to trust, and which takes seem authentic?

Jacqui Cheng is editor-in-chief of Wirecutter.

Matt DeRienzo   A recession, then a collapse

Burt Herman   Things get real

Dheerja Kaur   Fun with subscription products

Joanne McNeil   Gatekeeping the gatekeepers

Lucas Graves   From algorithms to institutions

Elizabeth Jensen   Show your work

Emma Carew Grovum   Newsroom culture becomes a priority

Basile Simon   We need better career paths for news nerds

Charo Henríquez   Training is an investment, not an expense

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Tamar Charney   We get serious about algorithms

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Carlos Martínez de la Serna   The new journalism commons

Rubina Madan Fillion   Unlocking the potential of AI

Manoush Zomorodi   Self-help as a publishing strategy

Umbreen Bhatti   The trust problem isn’t new

Damon Krukowski   Reviving the alt-weekly soul

Jarrod Dicker   Honesty in advertising

Mike Caulfield   Refactoring media literacy for the networked age

Paul Ford   Go global

Ariana Tobin   Too tired to tap

Monika Bauerlein   The firehose of falsehood

Ernst-Jan Pfauth   Publishing less to give readers more

Ståle Grut   Reclaiming audience interaction from social networks

Pete Brown   Push alerts, personalized

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Nicholas Quah   Stop talking trash about young people

Debra Adams Simmons   And a woman shall lead them

Mario García   Storytelling finally adapts to mobile

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Justin Kosslyn   The year journalists become digital security experts

Adam Thomas   Sharing is caring: The year of the mentor

Borja Echevarría   TV goes digital, digital goes TV

Carrie Brown-Smith   Transparency finally takes off

Jassim Ahmad   Thriving on change

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Yvonne Leow   The rise of video messaging

Rachel Schallom   Better design helps differentiate opinion and news

Brian Lam   Sketchy ethics around product reviews

Pablo Boczkowski   The rise of skeptical reading

Mi-Ai Parrish   Blockchain and trust

Doris Truong   Computer vision vs. the Internet vigilantes

Mary Walter-Brown   Show a little vulnerability

Hossein Derakhshan   Television has won

Francesco Marconi   The year of machine-to-machine journalism

Sydette Harry   Listen to your corner and watch for the hook

Joyce Barnathan   It will be harder to bury the news

C.W. Anderson   The social media apocalypse

Eric Nuzum   Beyond the narrative arc

Corey Ford   The empire strikes back

Kyle Ellis   Let’s build our way out of this

Mary Meehan   Real lives are at stake in rural areas

Cristina Wilson   The year of the Instagram Story

Bill Keller   A growing turn to philanthropy

Lanre Akinola   Making noise is not a strategy

Marie Gilot   No assholes allowed

Sam Ford   The year of investing in processes

Steve Grove   The midterms are an opportunity

Heather Bryant   Building the ecosystems for collaboration

Mandy Velez   texting is lit rn, fam

Sam Sanders   Shine the light on ourselves

Michael Kuntz   The only pivot that might work

Trushar Barot   The Jio-fication of India

Errin Haines Whack   At the ballot, it’s time to count black women

Juliette De Maeyer   A responsible press criticism

Luke O'Neil   The end is already here

Mariano Blejman   News games rule

Mariana Moura Santos   Think local, act global

Taylor Lorenz   Social and media will split

Jamie Mottram   From pageviews to t-shirts

Will Sommer   The year local media gets conservative

Amie Ferris-Rotman   More female reporters abroad (please)

Kinsey Wilson   Facebook and Google: Help out or pay up

Matt Carlson   Attacks on the press will get worse

Michelle Garcia   Navigating journalistic transparency

Dan Newman   A return to trust

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Pia Frey   Address users as individuals

Lam Thuy Vo   Breaking free from the tyranny of the loudest

S. Mitra Kalita   The arc of news and audience

Vanessa K. DeLuca   Women’s voices take center stage

Tanya Cordrey   Finally, the seeds of radical reinvention

Edward Roussel   Eyes, ears, and brains

Caitlin Thompson   Podcasting models mature and diversify

Tanzina Vega   It’s time for media companies to #PassTheMic

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

David Skok   Finding an information-life balance

Tim Carmody   Watch out for Spotify

Cory Haik   Suffering from realness, pivoting to impact

Jessica Parker Gilbert   Design connects storytelling and strategy

Felix Salmon   Covering bitcoin while owning bitcoin

Andrew Ramsammy   The year ownership mattered

Imaeyen Ibanga   Longform video leads the way

José Zamora   Revenue-first journalism

Michelle Ferrier   The year of the great reckoning

Dannagal G. Young   Stop covering politics as a game

Emily Goligoski   Looking beyond news for inspiration

Sarah Marshall   Loyalty as the key performance indicator

Cindy Royal   Your journalism curriculum is obsolete

An Xiao Mina   Memes and visuals come to the fore

Jake Levine   The return to now

Usha Sahay   Wallets get opened

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Raney Aronson-Rath   Transparency is the antidote to fake news

Eric Ulken   The year local publishers get smart(er) about change

Matt Thompson   Here come the attention managers

Tracie Powell   The muting of underserved voices

Jim Moroney   Newspapers have to be good enough for readers to pay for

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Molly de Aguiar   Good journalism won’t be enough

Mira Lowe   The year of the local watchdog

Renée Kaplan   The year of quiet adjustments (shhh)

Andrew Haeg   The year journalists become relationship builders

Julia B. Chan   Looking for loyalty in all the right places

Miguel Castro   The arrival of the impact producer

Sue Schardt   Jump the niche

Amy King   Let’s amplify visual voice

Nancy Watzman   Know thy TV

Jesse Holcomb   Information disorder, coming to a congressional district near you

Caitria O'Neill   The new court of public opinion

Rick Berke   Value is the watchword

Laura E. Davis   Writing answers before you know the question

Monique Judge   Letting black women tell their own stories

Kristen Muller   The year of the voter

Craig Newmark   Working together toward sustainable solutions

Nathalie Malinarich   Peak push

Andrew Losowsky   The year of resilience

Joanne Lipman   Journalists inventing revenue streams

Jennifer Coogan   The future is female

Ruth Palmer   Risks will grow for news subjects — especially minorities

Ray Soto   VR reaches the next level

L. Gordon Crovitz   Serving readers over advertisers

Julia Beizer   A longer view on the pivot

Dan Shanoff   You down with OTT? (Yeah, DTC)

Almar Latour   Conquering calm

Aron Pilhofer   We can’t leave the business to the business side any more

Rodney Gibbs   Tech workers turn to journalism

Zizi Papacharissi   Women come back

Claire Wardle   Disinformation gets worse

Christopher Meighan   Passive partnership is in the rearview

Alice Antheaume   Are you fluent in AI?

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Sara M. Watson   Feeds will open up to new user-determined filters

P. Kim Bui   The reckoning is only beginning

Nushin Rashidian   Publishers seek ad dollar alternatives

Alastair Coote   The year of self-improvement

Jim Brady   With the people, not just of the people

Jared Newman   Venture funding and digital news don’t mix

Kathleen McElroy   Building a news video experience native to mobile

Daniel Trielli   The rich get richer, the poor scramble

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Hannah Cassius   The year of the echo-chamber escapists

Niketa Patel   Live journalism comes of age

Federica Cherubini   The rise of bridge roles in news organizations

Amy Webb   Listen to weak signals

John Keefe   Scooped by AI

Raju Narisetti   Mirror, mirror on the wall

Corey Johnson   The pro-fact resistance

Nikki Usher   The year of The Washington Post

Kawandeep Virdee   Zines had it right all along

Feli Sánchez   The year for guerrilla user research

Kelsey Proud   No, no, no

Jennifer Choi   Standing up for us and for each other

Evie Nagy   Pivot to mobile video frustration

Frédéric Filloux   External forces

Sally Lehrman   Trust comes first

Vivian Schiller   Pivot to tomorrow

Neha Gandhi   Filler killers

Alan Soon   The rise of start of psychographic, micro-targeted media

Alfred Hermida   Going beyond mobile-first

Jacqui Cheng   Retailers move into content

Matt Boggie   The intellectual equivalent of the Dead Sea

Rachel Davis Mersey   AI, with real smarts

Alexios Mantzarlis   Moving fake news research out of the lab

Rodney Benson   Better, less read, and less trusted

Kim Fox   Audience teams diversify their approach