The future is female

“My prediction is not solely that media leadership will be feminized, but that news itself will take on a new, more feminine, tone.”

Among the predictions published in this series last year, none proved more prescient than Rachel Sklar’s “Women are Going to Get Loud.” It’s as if Rachel got an advance copy of Time’s Person of the Year issue — really advance.

The #MeToo movement has been an efficient juggernaut, blasting open decades of workplace hostility and harassment, and nowhere has it gotten more attention than in the field of media. (So much for “report the story, don’t become the story.”) Certainly, media is not the only industry so plagued by misogyny — there are others where it’s even more widespread. Nonetheless, it’s the media’s job to expose these outbreaks and it can’t even begin to help in that regard until it puts on its own oxygen mask.

The main consequences of this reckoning have been terminations, resignations, leaves of absence. And so it happens that there are suddenly a whole lot of vacancies in leadership roles across many media organizations. Already we’re seeing some of these roles filled by women. Expect that trend to accelerate and expand. There’s a surfeit of female talent that’s been sitting too long on the bench.

It never made sense for journalism to skew so heavily male at its highest ranks for so long. Media corporations can’t say with a straight face that it’s a “pipeline problem” with regards to women eager to study, work, and lead in journalism, as technology titans feebly do. According to Poynter, journalism schools award diplomas to women at a more than 2 to 1 ratio. Per ASNE, that ratio somehow flips in terms of newsroom supervisory roles, with women comprising only 37 percent. Media is storytelling, communication, information dissemination…we’re not talking about the defense industry or investment banking. These are skills women have long been stereotyped for having mastered — and yet, haven’t yet been deemed authoritative enough in to be awarded a mantle of leadership. Isn’t it ironic?

That all ends next year. My prediction is not solely that media leadership will be feminized, but that news itself will take on a new, more feminine, tone. No, this doesn’t mean more articles on weight loss and beauty trends. Instead, it means that women will be seen as reliable sources and the sexism embedded into articles about women’s issues and female public figures (“Who were they wearing?”) won’t make it past first edit. It also means we can expect newsroom resources dedicated to uncovering stories of other underserved and underreported communities. This means we can expect more two-way communication between storytellers and readers — something more authentic and constructive than a comments section.

I expect the female media takeover will bring also bring a novel remedy to the phenomenon of so-called fake news and the overall stratification of media along ideological lines. Don’t ask me how I know — it’s just my woman’s intuition. 2017 wasn’t pretty for our industry, but there’s hope for 2018. This time next year, “content is queen” will roll right off the tongue.

Jennifer Coogan is chief content officer of Newsela.

Rachel Schallom   Better design helps differentiate opinion and news

Kelsey Proud   No, no, no

Claire Wardle   Disinformation gets worse

Taylor Lorenz   Social and media will split

C.W. Anderson   The social media apocalypse

Amy Webb   Listen to weak signals

Burt Herman   Things get real

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Nushin Rashidian   Publishers seek ad dollar alternatives

Justin Kosslyn   The year journalists become digital security experts

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Federica Cherubini   The rise of bridge roles in news organizations

Nikki Usher   The year of The Washington Post

Molly de Aguiar   Good journalism won’t be enough

Sara M. Watson   Feeds will open up to new user-determined filters

Felix Salmon   Covering bitcoin while owning bitcoin

S. Mitra Kalita   The arc of news and audience

Corey Johnson   The pro-fact resistance

Umbreen Bhatti   The trust problem isn’t new

Brian Lam   Sketchy ethics around product reviews

Nicholas Quah   Stop talking trash about young people

Cindy Royal   Your journalism curriculum is obsolete

Lanre Akinola   Making noise is not a strategy

Francesco Marconi   The year of machine-to-machine journalism

Tanzina Vega   It’s time for media companies to #PassTheMic

Nancy Watzman   Know thy TV

Sally Lehrman   Trust comes first

Sue Schardt   Jump the niche

Evie Nagy   Pivot to mobile video frustration

Joanne Lipman   Journalists inventing revenue streams

Corey Ford   The empire strikes back

Kim Fox   Audience teams diversify their approach

Monika Bauerlein   The firehose of falsehood

Matt DeRienzo   A recession, then a collapse

Juliette De Maeyer   A responsible press criticism

Mary Meehan   Real lives are at stake in rural areas

Luke O'Neil   The end is already here

Ariana Tobin   Too tired to tap

Rodney Gibbs   Tech workers turn to journalism

Miguel Castro   The arrival of the impact producer

Mariano Blejman   News games rule

Rubina Madan Fillion   Unlocking the potential of AI

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Jesse Holcomb   Information disorder, coming to a congressional district near you

Caitlin Thompson   Podcasting models mature and diversify

Feli Sánchez   The year for guerrilla user research

David Skok   Finding an information-life balance

Kawandeep Virdee   Zines had it right all along

Jim Brady   With the people, not just of the people

Carrie Brown-Smith   Transparency finally takes off

Alastair Coote   The year of self-improvement

Doris Truong   Computer vision vs. the Internet vigilantes

Jennifer Choi   Standing up for us and for each other

Aron Pilhofer   We can’t leave the business to the business side any more

Pia Frey   Address users as individuals

Jamie Mottram   From pageviews to t-shirts

Charo Henríquez   Training is an investment, not an expense

Nathalie Malinarich   Peak push

Andrew Losowsky   The year of resilience

Jake Levine   The return to now

Hossein Derakhshan   Television has won

Eric Ulken   The year local publishers get smart(er) about change

Julia B. Chan   Looking for loyalty in all the right places

Carlos Martínez de la Serna   The new journalism commons

Tracie Powell   The muting of underserved voices

Joyce Barnathan   It will be harder to bury the news

Errin Haines Whack   At the ballot, it’s time to count black women

Daniel Trielli   The rich get richer, the poor scramble

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Tim Carmody   Watch out for Spotify

Andrew Haeg   The year journalists become relationship builders

Kyle Ellis   Let’s build our way out of this

Imaeyen Ibanga   Longform video leads the way

Edward Roussel   Eyes, ears, and brains

Kristen Muller   The year of the voter

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Sam Ford   The year of investing in processes

Monique Judge   Letting black women tell their own stories

Zizi Papacharissi   Women come back

Craig Newmark   Working together toward sustainable solutions

Ray Soto   VR reaches the next level

Matt Thompson   Here come the attention managers

Matt Carlson   Attacks on the press will get worse

Renée Kaplan   The year of quiet adjustments (shhh)

Ruth Palmer   Risks will grow for news subjects — especially minorities

Debra Adams Simmons   And a woman shall lead them

Dan Shanoff   You down with OTT? (Yeah, DTC)

Matt Boggie   The intellectual equivalent of the Dead Sea

Niketa Patel   Live journalism comes of age

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Jared Newman   Venture funding and digital news don’t mix

Hannah Cassius   The year of the echo-chamber escapists

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Yvonne Leow   The rise of video messaging

Jarrod Dicker   Honesty in advertising

Alfred Hermida   Going beyond mobile-first

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Dan Newman   A return to trust

Andrew Ramsammy   The year ownership mattered

Amie Ferris-Rotman   More female reporters abroad (please)

Manoush Zomorodi   Self-help as a publishing strategy

Jacqui Cheng   Retailers move into content

Borja Echevarría   TV goes digital, digital goes TV

An Xiao Mina   Memes and visuals come to the fore

Sarah Marshall   Loyalty as the key performance indicator

Raju Narisetti   Mirror, mirror on the wall

Basile Simon   We need better career paths for news nerds

Julia Beizer   A longer view on the pivot

Michael Kuntz   The only pivot that might work

Alice Antheaume   Are you fluent in AI?

Adam Thomas   Sharing is caring: The year of the mentor

Marie Gilot   No assholes allowed

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Pablo Boczkowski   The rise of skeptical reading

Jim Moroney   Newspapers have to be good enough for readers to pay for

Mariana Moura Santos   Think local, act global

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Pete Brown   Push alerts, personalized

Vivian Schiller   Pivot to tomorrow

Emily Goligoski   Looking beyond news for inspiration

Vanessa K. DeLuca   Women’s voices take center stage

Almar Latour   Conquering calm

Laura E. Davis   Writing answers before you know the question

Amy King   Let’s amplify visual voice

Raney Aronson-Rath   Transparency is the antidote to fake news

Rachel Davis Mersey   AI, with real smarts

Cory Haik   Suffering from realness, pivoting to impact

Jassim Ahmad   Thriving on change

Jennifer Coogan   The future is female

Mira Lowe   The year of the local watchdog

Sam Sanders   Shine the light on ourselves

Eric Nuzum   Beyond the narrative arc

Frédéric Filloux   External forces

Kathleen McElroy   Building a news video experience native to mobile

Alan Soon   The rise of start of psychographic, micro-targeted media

Rodney Benson   Better, less read, and less trusted

Sydette Harry   Listen to your corner and watch for the hook

Damon Krukowski   Reviving the alt-weekly soul

Mike Caulfield   Refactoring media literacy for the networked age

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Mandy Velez   texting is lit rn, fam

P. Kim Bui   The reckoning is only beginning

Michelle Garcia   Navigating journalistic transparency

Will Sommer   The year local media gets conservative

Trushar Barot   The Jio-fication of India

Usha Sahay   Wallets get opened

Steve Grove   The midterms are an opportunity

John Keefe   Scooped by AI

Alexios Mantzarlis   Moving fake news research out of the lab

L. Gordon Crovitz   Serving readers over advertisers

Kinsey Wilson   Facebook and Google: Help out or pay up

Michelle Ferrier   The year of the great reckoning

Cristina Wilson   The year of the Instagram Story

Bill Keller   A growing turn to philanthropy

Caitria O'Neill   The new court of public opinion

Joanne McNeil   Gatekeeping the gatekeepers

Heather Bryant   Building the ecosystems for collaboration

Paul Ford   Go global

Ernst-Jan Pfauth   Publishing less to give readers more

Dheerja Kaur   Fun with subscription products

José Zamora   Revenue-first journalism

Mary Walter-Brown   Show a little vulnerability

Neha Gandhi   Filler killers

Rick Berke   Value is the watchword

Emma Carew Grovum   Newsroom culture becomes a priority

Christopher Meighan   Passive partnership is in the rearview

Lucas Graves   From algorithms to institutions

Tamar Charney   We get serious about algorithms

Mi-Ai Parrish   Blockchain and trust

Dannagal G. Young   Stop covering politics as a game

Elizabeth Jensen   Show your work

Ståle Grut   Reclaiming audience interaction from social networks

Jessica Parker Gilbert   Design connects storytelling and strategy

Tanya Cordrey   Finally, the seeds of radical reinvention

Mario García   Storytelling finally adapts to mobile