Nieman Foundation at Harvard
The News Lens in Taiwan is doing what media startups in the region hesitate to do — acquiring other sites
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Jan. 24, 2018, 12:29 p.m.
Audience & Social
LINK:  ➚   |   Posted by: Christine Schmidt   |   January 24, 2018

In the unquenchable quest for greater interaction with readers, journalists have become nerds for newsletters. (We might be guilty of that.)

According to MailChimp, newsletters in the media and publishing industry have a 22 percent open rate, and the size of the company does not drastically affect the open rate — showing that publishers large and small can have a say in their subscribers’ media diet. News organizations have also found that strong relationships with newsletter subscribers can lead to greater paid subscriptions to the organization as well: As my colleague Ricardo Bilton recently reported, Condé Nast’s data science team found that the best indication of whether a reader would become a paying subscriber is if they were a newsletter subscriber.

An aptly named Online News Association local event in New York last night reviewed best practices for A/B testing, actually landing in inboxes, and using email newsletters to build community. HuffPost newsletter editor Alexandra March, The New Yorker’s new director of newsletters (previously of BuzzFeed) Dan Oshinsky, The Flip Side founder Annafi Wahed, Vox Media newsletter growth lead Annemarie Dooling, and Eater newsletter editor Jenny Zhang shared their top tips for quality newslettering. Their full presentation slides are at this link, and highlights from ONA Twitter are below:

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The News Lens in Taiwan is doing what media startups in the region hesitate to do — acquiring other sites
Within the first three months of this year, the four-year-old news company brought a tech site and a top site for sports fans under its umbrella in order to grow its overall reach: “By the end of this year, I want to have 5 or 6 different sub-brands,” News Lens co-founder Joey Chung said.
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The Join the Beat project wants to tease out better ways of working with an audience directly and regularly on stories
“We want to find people who recognize the potential of the audience, and are looking to capitalize on this potential and pull together a learning group to try some things and see what emerges.”