Nieman Foundation at Harvard
HOME
          
LATEST STORY
Will Vox’s new section on effective altruism…well, do any good?
ABOUT                    SUBSCRIBE
Jan. 24, 2018, 12:29 p.m.
Audience & Social
LINK: journalists.org  ➚   |   Posted by: Christine Schmidt   |   January 24, 2018

In the unquenchable quest for greater interaction with readers, journalists have become nerds for newsletters. (We might be guilty of that.)

According to MailChimp, newsletters in the media and publishing industry have a 22 percent open rate, and the size of the company does not drastically affect the open rate — showing that publishers large and small can have a say in their subscribers’ media diet. News organizations have also found that strong relationships with newsletter subscribers can lead to greater paid subscriptions to the organization as well: As my colleague Ricardo Bilton recently reported, Condé Nast’s data science team found that the best indication of whether a NewYorker.com reader would become a paying subscriber is if they were a newsletter subscriber.

An aptly named Online News Association local event in New York last night reviewed best practices for A/B testing, actually landing in inboxes, and using email newsletters to build community. HuffPost newsletter editor Alexandra March, The New Yorker’s new director of newsletters (previously of BuzzFeed) Dan Oshinsky, The Flip Side founder Annafi Wahed, Vox Media newsletter growth lead Annemarie Dooling, and Eater newsletter editor Jenny Zhang shared their top tips for quality newslettering. Their full presentation slides are at this link, and highlights from ONA Twitter are below:

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Will Vox’s new section on effective altruism…well, do any good?
“It came out of a sense that there were some really important topics with impacts on human beings that didn’t get as much coverage in traditional journalism sections and pieces.”
Chasing leads and herding cats: How journalism’s latest job title — partner manager — works in ProPublica’s newsroom
“In short, we came to think that the collaboration itself was something that needed editing.”
What have tech companies done wrong with fake news? Google (yep) lists the ways
Plus: A woman-oriented fact-checking initiative, and possible problems with California’s media literacy bill.