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Local TV is still the most trusted source of news. So how do you collaborate with a station?
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Dec. 4, 2018, 10:52 a.m.
Audience & Social
LINK: www.journalism.org  ➚   |   Posted by: Christine Schmidt   |   December 4, 2018

Two years in our industry can be the blink of an eye or half an eternity. While news organizations, business models, and viability can explode in a Facebook Watch flash, consumption habits haven’t changed that drastically — yet.

Americans still largely prefer to get their news via video in 2018, in very similar numbers from 2016:

  • 47 percent today vs. 46 percent then opt for watching news;
  • 34 percent today vs. 35 percent then for reading it;
  • and 19 percent today vs. 17 percent for listening to it, according to new research from Pew.

The respondents’ preferred methods aren’t too surprising — but TV, the actual television set itself, still holds strong for now (we millennials might be killing cable, but remember, we can’t afford as much):

Keep in mind these numbers are cross-generational, from millennials with Alexandria Ocasio-Cortez’s Instant Pot on Instagram Stories to retirees with Fox News in Florida (yes, those are very broad assumptions). Previous Pew data found that six in ten adults age 18-29 watch television now via online streams.

This comes back to some of the questions about consumer demand for video news. Facebook infamously pushed news publishers toward more video content that ultimately flopped, dragging down businesses who had pinned their hopes in this volatile market that video was the final pivot to make.

Pew data from 2016 showed that younger adults prefer news via text, not video — it’s those over age 50 that are in the majority for video. So keep those grains of salt in mind for this study, though it did offer some breakout stats on the youngs and the olds.

The trend of younger generations preferring digital over older generations is — don’t hold your breath — continuing. Those over age 50 have increased their comfortability with the web since 2016, but respondents age 18 to 49 are still blazing ahead online.

⏰ Time travel alert (for those scrolling through to the charts) — here’s the similar data from 2016:

The only meaningful shifts in this year’s research, according to Pew, are the small bumps up in online and down in print consumption: “The portion of readers and listeners who prefer the web has not changed significantly since 2016, when a majority of those who prefer to read their news (59%) already named the web as their preferred platform.”

This Pew report encompassed 3,425 U.S. adults surveyed over the summer.

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