2
0
1
9

Podcasting battles East Coast bias

“Podcasting as an industry has to be bigger than New York. And we have to be intentional about making it so.”

I’m a Metrocard-carrying New Yorker, so I say this from a place of love.

In 2019, New York, and by extension the East Coast, will have to accept that it simply cannot be the center of podcasting if we want our industry to grow and thrive while avoiding the pitfalls legacy media still faces because of its East Coast bias.

[Ducks for cover.] Hear me out.

The fact that New York has always been a mecca for creatives is a big part of why so many industries congregate there: fashion, music, theater, visual arts, culinary arts. But that gravitational pull often results in a type of reinforced groupthink that can stifle inclusion, repel difference, and alienate swaths of the country. (See any New York Times headline that includes the word “we” and the choral response that follows.)

I was part of New York media for many years, so I know the insulating effect it can have on writers and editors, on reporters and producers. Most of the time, our insularity only leads to the rest of the country rolling its eyes and calling us elitists. But in recent years, that East Coast bias has had serious consequences, like leaving most of us blindsided by the election of Donald Trump.

Establishment media wasn’t paying enough attention to what the rest of the country was saying, how they were aligning locally, what resentments they were harboring, and where they were misplacing blame for their lifes’ woes. Most outlets were focused on the usual powerful suspects in politics and eager to cash in on the clash of titans that they believed would inevitably end in the swearing in of the first woman president. But we know how that story ended.

As its ranks grow, podcasting seems to be on course to repeat this New York-centric mistake. City officials have declared it the podcasting capital of the world. They created a podcasting certification program. They’re challenging anyone who steps up for geographic supremacy. As a marketing ploy, it’s admirable.

But podcasting as an industry has to be bigger than New York. And we have to be intentional about making it so.

We have to embrace and celebrate producers from all parts of the country and from all social strata. We have to seek out the unusual suspects telling stories from unexpected places. We have to put them in our “best of” lists, tell our listeners about them, get behind their social campaigns, recognize them with awards, and make room for them on our conference panels.

And we have to do this for our industry as much as for ourselves. Podcasting has the potential to be a much more democratic medium than any before it — but that won’t happen by accident. And it won’t happen if we start off copying standard practices of legacy media.

Thankfully, we’re off to a promising start.

Pockets of podcasting greatness have already popped up around the country. Boston is a standout with PRX’s Podcast Garage, RadioPublic, and the wonderful Sound Education Conference at Harvard. Denver’s been put on the map in a big way by the brilliance of House of Pod. The Bay Area has scores of gifted producers and is home to the inimitable Reveal. My new home, Washington, headquarters NPR, the mothership of public radio, and will soon welcome a its own Podcast Garage.

While I’m optimistic that podcasting is already more welcoming and geographically inclusive, I also see how it sometimes recreates old patterns born out of a decidedly East Coast point of view. So I encourage us to be intentional about seeking out, including, celebrating, and partaking in worthwhile work everywhere it’s happening. We’ll be better for it, and so will our beloved industry.

Kelsey Proud   Journalism becomes the escape

Sue Cross   Return of the water cooler

Joshua P. Darr   The nationalization of political news will accelerate

Bill Adair   Another year fighting Trump’s falsehoods

Dave Burdick   Seeing our blind spots

Robin Kwong   Tech shouldn’t be the only field pollinating “news nerds”

Lauren Katz   Community becomes a core newsroom value

Jonas Kaiser   Catching up with “Neuland”

Talia Stroud   Engaging people across lines of difference

Kainaz Amaria   We consider who’s behind the camera

Zizi Papacharissi   Old interface, say hello to the new interface

Craig Newmark   The end of “loudspeakers for liars”

Meredith Artley   Huge demand for…anything but politics

Elite Truong   What do we owe the next generation?

Pablo Boczkowski   Reimagining the media for post-institutional times

Bill Grueskin   Toward a symphony model for local news

Whitney Phillips   Our information systems aren’t broken — they’re working as intended

Alberto Cairo   A year of uncertainty and confidence

Mat Yurow   Content competition from the tech companies

Steve Henn   Smart speakers get smarter

Reyhan Harmanci   Selling more stories to Hollywood

Sarah Alvarez   Simplify and redistribute

Laura E. Davis   More access, but not that kind

Joanne McNeil   Building a digital hospice

Adam Thomas   In Europe, foundations invest in news

Ruth Palmer and Benjamin Toff   From news fatigue to news avoidance

Robert Hernandez   Racists and sexists get replaced

Heather Chaplin   Agree we’re partisan — for the democratic system

Andrea Faye Hart   Doing less harm, not just more good

Peter Cunliffe-Jones   The focus of misinformation debates shifts south

Dan Shanoff   Bet on sports gambling

Nathalie Malinarich   Video — yes, video

Kate Myers   Journalism continues to be bad for democracy

Ernie Smith   The year we step back from the platform

Michael Rain   The year of the culturally relevant curator

Mike Isaac   The old exit doors for digital media companies are closing

Charo Henríquez   Pivot to journalism

Rachel Davis Mersey   Local news goes minimalist

Francesco Zaffarano   Towards a rethinking of journalism on social media

Nikki Usher   Three ways national media will further undermine trust

Christa Scharfenberg and Vickie Baranetsky   The year of the lawsuit

Monique Judge   Committing to the truth, calling out lies

Emma Carew Grovum   The year of the loyal reader

Mandy Jenkins   Fight the urge to run away from social media

Eric Ulken   The year you actually start to like your CMS

Borja Bergareche Sainz de los Terreros   Entering a more balanced era

Carrie Brown-Smith   Advocating a healthy civic life is no journalistic crime

Julie Posetti   The year of the fight back

Matthew Pressman   The battle over objectivity intensifies

Alexandra Svokos   Good luck convincing us millennials to pay

Jonathan Stray   More algorithmic accountability reporting, and a lot of it will be meh

Jeff Chin   We detox from Chartbeat

Mike Rispoli and Craig Aaron   Government funds local news — and that’s a good thing

Victor Pickard   We will finally confront systemic market failure

Johannes Klingebiel   We all grow hooves

Jeremy Gilbert   AI finally becomes helpful

Ernst-Jan Pfauth   Readers are only getting started

Jennifer Dargan   You don’t build diversity through one-off training sessions

P. Kim Bui   The misfits become the bosses

Sarah Marshall   A return to destination journalism

Logan Molyneux   Seeing social media for what it is

Catalina Albeanu   Being responsible for what we don’t know

Joe Amditis   Give the audience a seat at the table

Marie Shanahan   Newsrooms take the comments sections back from platforms

Don Day   Timewalls and other reader revenue experiments

Callie Schweitzer   The rise of the conveners

Sarah Stonbely   Mapping the local news ecosystem — with scale but detail

Elizabeth Jensen   Going where the Acela can’t take you

Cory Bergman   Journalism as a technology service

Steve Grove   A reckoning for tech’s work with news

Brian Moritz   The subscription-pocalypse is about to hit

Elva Ramirez   News — but make it cinematic

John Saroff   The pivot to reader revenue’s unintended consequences

Elizabeth Bramson-Boudreau   A more sincere definition of “community”

Carolina Guerrero   Spanish-language audio blows up

Mandy Velez   Putting the social back in social media

Tushar Banerjee   Interactive ads will be the new face of display advertising

Soo Oh   Just showing our work isn’t enough

Steve Myers   From trying to cover it all to covering what matters

Juleyka Lantigua   Podcasting battles East Coast bias

Betsy O'Donovan and Melody Kramer   The most beautiful sentence in 2019 is “No.”

Elizabeth Dunbar   Local reporters reflect on what’s not important

Ariel Zirulnick   Participation gets professional

LaToya Drake   Listen up: New stories, new storytellers

Thomas Hanitzsch   The rise of tribal journalism

Axie Navas   The traffic hunt, CMS battle, and magazine identity crises loom

Jim Friedlich   Meet Citizen Kane 2.0

Peter Bale   Venture capital runs out of patience

Jared Newman   AI-generated fakes launch a software arms race

Justin Kosslyn   Text hits a tipping point

Seema Yasmin   We will create our own spaces

Jesse Holcomb   We’ll get better at making the case for local journalism

Pia Frey   You can’t solve a crisis without treating it as a crisis

Darryl Holliday   Let’s talk about power (yours)

Matt Karolian   Publishers come to terms with being Facebook’s enablers

Matt Waite   “I went to Node.js because I wished to live deliberately”

Frank Chimero   Leave the phone at home and put news on your wrist

Hearken   Pivot to people

Andrew Ramsammy   The great re-pivot to audio

Moreno Cruz Osório   Damaged credibility and a new threat in Brazil

Knight Foundation   A year of local collaboration

Tim Carmody   Unlocking the commons

Andrew Donohue   Voting rights becomes the new climate change

Nisha Chittal   The homepage makes a comeback

Stefanie Murray   Local news wakes up and starts collaborating

Rodney Gibbs   A bright — and young — year for audio

Carl Bialik   Fatigued news consumers will pay more for less news

Kjerstin Thorson   Time to get mad about information inequality (again)

Amy King   We should listen to the kids (especially on Instagram)

Efrat Nechushtai   Journalism wants to be your friend, not your teacher

Ben Smith   The pendulum starts to swing back

Sue Robinson   Reporters go on the offensive

Mario García   The rise of content “pilots”

Jean Friedman Rudovsky   Cross-newsroom collaborations strengthen communities

Simon Rogers   Data journalism becomes a global field

Candis Callison   Learn from Indigenous journalists on covering climate change

Gabriel Snyder   Journalism doesn’t fit well in a funnel

Adam B. Ellick   Video forensic reporting goes mainstream — and local

Raney Aronson-Rath   We learn “digital” doesn’t have to mean “short”

Millie Tran   There is no magic — you’ve got this

Almar Latour   Reported facts, weaponized in service of action

AX Mina   The death of consensus, not the death of truth

Dheerja Kaur   A focus on problems, not platforms

Jack Riley   Facebook refugees, from ad revenue to news habits

Zuzanna Ziomecka   News leadership gets an overdue upgrade

Nico Gendron   Reaching Generation Z beyond the coasts

Joel Konopo   Influencers become the new liberated power in Africa

Jonathan Gill   Publishers build a common tech platform together

Gideon Lichfield   Goodbye attention economy, we’ll miss you

Renée Kaplan   Our future could lie within our own organizations

Michael Grant   More newsrooms experiment their way to success

Rubina Madan Fillion   Fighting the reality of deepfakes

Heather Bryant   We are responsible for how we use our power

Kevin D. Grant   A year to embrace journalism as public service

Becca Aaronson   From bridge roles to product thinkers

Jesse Brown   Canada’s subsidy for news backfires

Jake Shapiro   Podcasting is media’s slow food movement

Mariana Moura Santos   From pageviews to impact

Geetika Rudra   The year of actionable (local) journalism

A.J. Bauer   The coming splintering of conservative media

Ståle Grut   A new dawn for 3D tech in journalism

Colleen Shalby   Representation becomes more than a talking point

Rick Berke   The year of loyalty

Alexandra Borchardt   Newsrooms need to build trust with their journalists, not just the audience

Zainab Khan   Publishers whose products can stand up to social media giants will win

Errin Haines   Say it with me: Racism

Kyra Darnton   A shift to depth in video

Claire Wardle   Forget deepfakes: Misinformation is showing up in our most personal online spaces

Cristi Hegranes   A year to invest in the security of local journalists

Greg Emerson   Power to the user

Celeste LeCompte   Local news needs local conversation to survive

J. Siguru Wahutu   Think 2018 was bad? Wait until you see 2019

Cherian George   Fake news wins in Asia

Angilee Shah   The year news orgs say “yes” to real leaders

Renan Borelli   Developing loyalty means developing your talent

Elisabeth Goodridge   Yes, they signed up — but our job’s not over

Heba Aly   The rise of international nonprofit news

Angèle Christin   Algorithms and the reflexive turn

Ben Werdmuller   The platform tide is turning

John Garrett   You can’t raise prices forever

Tshepo Tshabalala   Ahead of African elections, unlock partnerships with fact-checkers

Salem Solomon   Correcting our corrections

Matt Skibinski   Quality and reliability are the new currencies for publishers

Mike Caulfield   Ditch the media literacy cynicism and get to work

Hossein Derakhshan   The news is dying, but journalism will not — and should not

Alyssa Zeisler   We expand what (and how and who) we serve

Amy Schmitz Weiss   Local news isn’t where you thought it was

Annie Rudd   A more intimate aesthetic of politics — on Insta

Winny de Jong   Data journalism goes undercover

Chase Davis   We can acknowledge what we don’t know

Simon Galperin   After capitalism’s fire, journalism’s secondary succession

Frank Mungeam   Tonight at 11: News, sports, and climate change

Rebecca Lee Sanchez   We are all actors in the running rampant of political theater

Umbreen Bhatti   The story doesn’t end for the people we quote

Masuma Ahuja   Make foreign coverage less foreign

Julia Rubin   Meeting people where they are

Stephanie Edgerly   It’s time to understand the un-audience

Rachel Glickhouse   Newsrooms will prioritize audience needs

Shannon McGregor   More bogus embedded tweets in our stories

Glyn Mottershead and Martin Chorley   When a tech company pulls the plug on your story

Francesco Marconi   The year of iterative journalism

Tamar Charney   Seriously: What do you do for people?

Kristen Muller   Local news fails — in a good way

Nicholas Jackson   More transparency around newsroom decisions

Rasmus Kleis Nielsen   A long, slow slog, with no one coming to the rescue

Alexis Lloyd & Matt Boggie   The year product leads media

Patrick Butler   Measuring impact will increase audience trust

Jenée Desmond-Harris   It finally sinks in that some people aren’t white

Kawandeep Virdee   Media wants to take care of you

Rishad Patel   A design system for responsible publishing

M. Scott Havens   Time to swing for the fences

Adam Smith   Platforms will have to help rebuild trust in news

Rebecca Searles   From silos to Swiss Army knife teams

Tyler Fisher   This is journalism’s do-or-die moment

Libby Bawcombe   Haikus of the news

Eric Nuzum   The year of the DIY podcast network

Shalabh Upadhyay   A culture clash on India’s growing Internet

John Biewen   Podcasts keep getting better

Manoush Zomorodi   Tech will do for information overload what it did for mindfulness

Josh Schwartz   A pullback from platforms and a focus on product

Seth C. Lewis   The gap between journalism and research is too wide

Taylor Lorenz   Personal branding is more powerful than ever

Linda Solomon Wood   The year of the climate reporter

Ole Reißmann   The rise of vertical storytelling

Cindy Royal   For journalism curriculum to change, its faculty needs disruption