Loyalty goes two ways for news organizations. Readers show them loyalty, but increasingly news organizations are learning how important it is to be loyal to their readers. In the next year, the most successful media companies will be the ones that focus on readers who are core to their audience and reward them for their readership.
Gone are the days of aggregation by small and medium-sized brands. Gone are the days of chasing traffic. Gone are the days of one-size-fits all splashy marketing campaigns. Today we are learning how to build targeted relationships with readers. That means finding new ways to reach them — and to keep them coming back.
At Stat, a site devoted to health, medicine and science, we are relentlessly focused on our audience. We publish both free content and paywalled content. For subscribers, we offer exclusive content and access to webinars and events, among other benefits.
But regardless we are determined to make sure readers know we are delivering them value. Every day, we’re thinking not only of what stories to write but a more fundamental question: are readers getting their money’s worth? Every day, we’re thinking of ways to remind readers of the value we’re giving them — not only through the journalism itself but through targeted emails.
Just as critical in attracting a loyal subscriber base is keeping our existing ones loyal. We pride ourselves on doing whatever we can to keep cancellations to a minimum.
The encouraging news is that quality watchdog journalism is fundamental to building loyalty. One running story that has brought Stat more subscribers than we imagined has been our pieces about how the Watson supercomputer wasn’t living up to the lofty expectations that IBM created for its health initiative. Not a story that people need to know for a specific business purpose, but wanted to pay for because of the larger issues it raises about new technology — and hype.
As we all look for sustainable journalism models, we’re finding a solution in our efforts to deliver quality content and build subscriber bases, and I think we’ll see that even more in 2019.
Rick Berke is the executive editor of Stat.
Mike Caulfield Ditch the media literacy cynicism and get to work
Cory Bergman Journalism as a technology service
Frank Mungeam Tonight at 11: News, sports, and climate change
Pablo Boczkowski Reimagining the media for post-institutional times
Meredith Artley Huge demand for…anything but politics
Seema Yasmin We will create our own spaces
Alyssa Zeisler We expand what (and how and who) we serve
Amy King We should listen to the kids (especially on Instagram)
Elizabeth Jensen Going where the Acela can’t take you
Jenée Desmond-Harris It finally sinks in that some people aren’t white
Dheerja Kaur A focus on problems, not platforms
Candis Callison Learn from Indigenous journalists on covering climate change
Ernie Smith The year we step back from the platform
Colleen Shalby Representation becomes more than a talking point
Chase Davis We can acknowledge what we don’t know
Sarah Marshall A return to destination journalism
Cristi Hegranes A year to invest in the security of local journalists
Brian Moritz The subscription-pocalypse is about to hit
Ben Werdmuller The platform tide is turning
John Saroff The pivot to reader revenue’s unintended consequences
Steve Henn Smart speakers get smarter
Matt Skibinski Quality and reliability are the new currencies for publishers
Tamar Charney Seriously: What do you do for people?
Steve Myers From trying to cover it all to covering what matters
Annie Rudd A more intimate aesthetic of politics — on Insta
Celeste LeCompte Local news needs local conversation to survive
Angilee Shah The year news orgs say “yes” to real leaders
Carolina Guerrero Spanish-language audio blows up
Soo Oh Just showing our work isn’t enough
Dave Burdick Seeing our blind spots
Pia Frey You can’t solve a crisis without treating it as a crisis
Heather Bryant We are responsible for how we use our power
Cindy Royal For journalism curriculum to change, its faculty needs disruption
Efrat Nechushtai Journalism wants to be your friend, not your teacher
Eric Nuzum The year of the DIY podcast network
Adam Thomas In Europe, foundations invest in news
Tyler Fisher This is journalism’s do-or-die moment
Jake Shapiro Podcasting is media’s slow food movement
Ernst-Jan Pfauth Readers are only getting started
Julie Posetti The year of the fight back
Geetika Rudra The year of actionable (local) journalism
Almar Latour Reported facts, weaponized in service of action
Angèle Christin Algorithms and the reflexive turn
Alberto Cairo A year of uncertainty and confidence
Monique Judge Committing to the truth, calling out lies
Ruth Palmer and Benjamin Toff From news fatigue to news avoidance
J. Siguru Wahutu Think 2018 was bad? Wait until you see 2019
Kristen Muller Local news fails — in a good way
Bill Adair Another year fighting Trump’s falsehoods
AX Mina The death of consensus, not the death of truth
Talia Stroud Engaging people across lines of difference
Shannon McGregor More bogus embedded tweets in our stories
Sarah Alvarez Simplify and redistribute
Christa Scharfenberg and Vickie Baranetsky The year of the lawsuit
Mat Yurow Content competition from the tech companies
Renan Borelli Developing loyalty means developing your talent
Nicholas Jackson More transparency around newsroom decisions
Renée Kaplan Our future could lie within our own organizations
Kevin D. Grant A year to embrace journalism as public service
Mariana Moura Santos From pageviews to impact
Sue Cross Return of the water cooler
Andrea Faye Hart Doing less harm, not just more good
Jonathan Stray More algorithmic accountability reporting, and a lot of it will be meh
Dan Shanoff Bet on sports gambling
Adam B. Ellick Video forensic reporting goes mainstream — and local
Kawandeep Virdee Media wants to take care of you
Umbreen Bhatti The story doesn’t end for the people we quote
Whitney Phillips Our information systems aren’t broken — they’re working as intended
A.J. Bauer The coming splintering of conservative media
Linda Solomon Wood The year of the climate reporter
Tim Carmody Unlocking the commons
Errin Haines Say it with me: Racism
P. Kim Bui The misfits become the bosses
Rebecca Searles From silos to Swiss Army knife teams
Rodney Gibbs A bright — and young — year for audio
Michael Grant More newsrooms experiment their way to success
Joanne McNeil Building a digital hospice
Rachel Glickhouse Newsrooms will prioritize audience needs
Andrew Donohue Voting rights becomes the new climate change
Kelsey Proud Journalism becomes the escape
Robert Hernandez Racists and sexists get replaced
Adam Smith Platforms will have to help rebuild trust in news
Lauren Katz Community becomes a core newsroom value
Joshua P. Darr The nationalization of political news will accelerate
Mandy Jenkins Fight the urge to run away from social media
Elizabeth Dunbar Local reporters reflect on what’s not important
Salem Solomon Correcting our corrections
Stefanie Murray Local news wakes up and starts collaborating
Kjerstin Thorson Time to get mad about information inequality (again)
M. Scott Havens Time to swing for the fences
LaToya Drake Listen up: New stories, new storytellers
Juleyka Lantigua Podcasting battles East Coast bias
Tushar Banerjee Interactive ads will be the new face of display advertising
Ariel Zirulnick Participation gets professional
Millie Tran There is no magic — you’ve got this
John Garrett You can’t raise prices forever
Ben Smith The pendulum starts to swing back
Marie Shanahan Newsrooms take the comments sections back from platforms
Greg Emerson Power to the user
Tshepo Tshabalala Ahead of African elections, unlock partnerships with fact-checkers
Elite Truong What do we owe the next generation?
Jesse Holcomb We’ll get better at making the case for local journalism
Callie Schweitzer The rise of the conveners
Ole Reißmann The rise of vertical storytelling
Manoush Zomorodi Tech will do for information overload what it did for mindfulness
Alexandra Svokos Good luck convincing us millennials to pay
Alexis Lloyd & Matt Boggie The year product leads media
Patrick Butler Measuring impact will increase audience trust
Rachel Davis Mersey Local news goes minimalist
Carrie Brown-Smith Advocating a healthy civic life is no journalistic crime
Julia Rubin Meeting people where they are
Claire Wardle Forget deepfakes: Misinformation is showing up in our most personal online spaces
Mike Rispoli and Craig Aaron Government funds local news — and that’s a good thing
Peter Cunliffe-Jones The focus of misinformation debates shifts south
Amy Schmitz Weiss Local news isn’t where you thought it was
Francesco Marconi The year of iterative journalism
Jonas Kaiser Catching up with “Neuland”
Jack Riley Facebook refugees, from ad revenue to news habits
Mario García The rise of content “pilots”
Masuma Ahuja Make foreign coverage less foreign
Betsy O'Donovan and Melody Kramer The most beautiful sentence in 2019 is “No.”
Nico Gendron Reaching Generation Z beyond the coasts
Justin Kosslyn Text hits a tipping point
Simon Rogers Data journalism becomes a global field
Darryl Holliday Let’s talk about power (yours)
Rubina Madan Fillion Fighting the reality of deepfakes
Rick Berke The year of loyalty
Matthew Pressman The battle over objectivity intensifies
Victor Pickard We will finally confront systemic market failure
Shalabh Upadhyay A culture clash on India’s growing Internet
Steve Grove A reckoning for tech’s work with news
Elva Ramirez News — but make it cinematic
Matt Karolian Publishers come to terms with being Facebook’s enablers
Nisha Chittal The homepage makes a comeback
Jennifer Dargan You don’t build diversity through one-off training sessions
Robin Kwong Tech shouldn’t be the only field pollinating “news nerds”
Alexandra Borchardt Newsrooms need to build trust with their journalists, not just the audience
Jared Newman AI-generated fakes launch a software arms race
Libby Bawcombe Haikus of the news
Mandy Velez Putting the social back in social media
Borja Bergareche Sainz de los Terreros Entering a more balanced era
Logan Molyneux Seeing social media for what it is
Joe Amditis Give the audience a seat at the table
Kate Myers Journalism continues to be bad for democracy
Johannes Klingebiel We all grow hooves
Gabriel Snyder Journalism doesn’t fit well in a funnel
Catalina Albeanu Being responsible for what we don’t know
Charo Henríquez Pivot to journalism
Glyn Mottershead and Martin Chorley When a tech company pulls the plug on your story
Matt Waite “I went to Node.js because I wished to live deliberately”
Michael Rain The year of the culturally relevant curator
Reyhan Harmanci Selling more stories to Hollywood
Rishad Patel A design system for responsible publishing
Heather Chaplin Agree we’re partisan — for the democratic system
Rasmus Kleis Nielsen A long, slow slog, with no one coming to the rescue
Rebecca Lee Sanchez We are all actors in the running rampant of political theater
Jonathan Gill Publishers build a common tech platform together
John Biewen Podcasts keep getting better
Peter Bale Venture capital runs out of patience
Emma Carew Grovum The year of the loyal reader
Kainaz Amaria We consider who’s behind the camera
Craig Newmark The end of “loudspeakers for liars”
Kyra Darnton A shift to depth in video
Taylor Lorenz Personal branding is more powerful than ever
Gideon Lichfield Goodbye attention economy, we’ll miss you
Elizabeth Bramson-Boudreau A more sincere definition of “community”
Laura E. Davis More access, but not that kind
Jeremy Gilbert AI finally becomes helpful
Francesco Zaffarano Towards a rethinking of journalism on social media
Sarah Stonbely Mapping the local news ecosystem — with scale but detail
Zizi Papacharissi Old interface, say hello to the new interface
Winny de Jong Data journalism goes undercover
Thomas Hanitzsch The rise of tribal journalism
Becca Aaronson From bridge roles to product thinkers
Frank Chimero Leave the phone at home and put news on your wrist
Knight Foundation A year of local collaboration
Seth C. Lewis The gap between journalism and research is too wide
Carl Bialik Fatigued news consumers will pay more for less news
Jean Friedman Rudovsky Cross-newsroom collaborations strengthen communities
Axie Navas The traffic hunt, CMS battle, and magazine identity crises loom
Mike Isaac The old exit doors for digital media companies are closing
Simon Galperin After capitalism’s fire, journalism’s secondary succession
Josh Schwartz A pullback from platforms and a focus on product
Zuzanna Ziomecka News leadership gets an overdue upgrade
Jesse Brown Canada’s subsidy for news backfires
Stephanie Edgerly It’s time to understand the un-audience
Ståle Grut A new dawn for 3D tech in journalism
Nathalie Malinarich Video — yes, video
Andrew Ramsammy The great re-pivot to audio
Raney Aronson-Rath We learn “digital” doesn’t have to mean “short”
Heba Aly The rise of international nonprofit news
Jeff Chin We detox from Chartbeat
Nikki Usher Three ways national media will further undermine trust
Eric Ulken The year you actually start to like your CMS
Elisabeth Goodridge Yes, they signed up — but our job’s not over
Bill Grueskin Toward a symphony model for local news
Zainab Khan Publishers whose products can stand up to social media giants will win
Sue Robinson Reporters go on the offensive
Don Day Timewalls and other reader revenue experiments
Jim Friedlich Meet Citizen Kane 2.0
Joel Konopo Influencers become the new liberated power in Africa
Hossein Derakhshan The news is dying, but journalism will not — and should not
Moreno Cruz Osório Damaged credibility and a new threat in Brazil