So let me suggest a title that fits what is going on, though it will make “editors” uneasy: “Content brokers.” I’m not suggested that anyone change a job title to “content broker,” but rather to recognize that’s a huge role going forward….It’s just one example of news companies starting to get it about content brokering. The principle is simple: Simply, obtain the highest quality content you can (or at least sufficient to what the market of readers and advertisers demand) at the lowest possible cost. Then, make sure you can make a profit over each set of obtained content. We all understand the idea: ““Buy low,” “sell high.”

CNET and Gizmodo have been sharing content for the last couple months. I confirmed that a partnership exists, but requests for additional information from either party were not fruitful.
Frankly, the most intriguing aspect of this partnership is already in plain view: The sites are posting the same articles. Take a look at this Gizmodo story [...]

[Every Friday, Mark Coddington sums up the week’s news about the future of news and the debates that grew up around them. —Josh]
The iPad’s big reveal: Apple unveiled its new tablet — the unfortunately named iPad — on Wednesday, a week before the Super Bowl, and the buzz was as least as big: The Internet practically broke [...]

A very quick lesson in search engine optimization: Brent Payne, the Tribune Co.’s head of SEO, whose wisdom I wrote about last week, posted a video yesterday demonstrating a new feature in Google Webmaster Tools. In the process, he offered a brief glance at The Chicago Tribune’s dashboard on the site, pictured above. What you’re [...]

Last month, I wrote about how The Associated Press plans to leverage its network of members and customers with centralized topic pages linked to content distributed by the consortium. That post has sprung at least three noteworthy legs:

an intelligent comments thread on Wikipedia’s strength in search results
some informed skepticism of automated pages from Reuters’ Felix [...]