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Newsweek is making generative AI a fixture in its newsroom
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“Gorging on data to micro-target users won’t help us make the major difference necessary to earn people’s trust.” Mary Walter-Brown and Tristan Loper
“Journalists go to some lengths to construct symbolic boundaries that allow them to incorporate metrics into their work while preserving their professional self-conception.”
“The most powerful predictor for how metrics adoption will go in a newsroom is whether reporters are interested in how their communities experience and respond to journalism.”
“The industry is running on metrics that serve no one well, but we continue chugging along because we all equally accept the lie.” Sam Ford
“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
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